Viacheslav Kiselev’s Post

🚀 Stay Ahead: Latest Trends in Digital Marketing & Meta Ads! 🚀 Digital marketing is always changing, and keeping up with the latest trends can give your business an edge. Here are some key trends in 2024 that are shaping Meta ads: 1. AI and Machine Learning: Using AI to target ads better and create more personalized experiences. 2. Interactive Ad Formats: New engaging ad formats like AR ads, polls, and videos that grab attention. 3. Privacy and Data Security: Adapting to new privacy laws and building trust with privacy-first strategies. 4. Omni-channel Marketing: Integrating Meta ads across various platforms for a smooth customer journey. 5. Performance Measurement: Using advanced analytics to optimize ad spending and measure return on investment (ROI). 💡Why Keeping Up Matters: 1. Increase Engagement: New trends can boost how much people engage with your ads. 2. Better ROI: Optimized campaigns mean better returns on your marketing investment. 3. Stay Competitive: Keeping up with innovations ensures you stay ahead of competitors. 4. Build Trust: Privacy-first strategies build consumer trust and loyalty. Incorporating these trends into your digital marketing strategy can help your business grow by attracting more customers. 🔍Ready to boost your digital marketing? Let’s connect and see how Meta ads can transform your business! #DigitalMarketing #MetaAds #MarketingTrends #AI #BusinessGrowth #MarketingStrategy

Top Product Announcements from Google Marketing Live At Google Marketing Live 2024, Google unveilved AI-powered ads solutions to help deliver growth and performance for businesses. Create at Scale: Your brand front and center This will bring new controls in Perfomance Max to help you create ads that align with your branding - including visuals elements like your colors and font. Add to cart: More engaging shopping ads With this update you'll be able to enhance your Shopping ads with immersive visuals, including generated 3D spinning ads and Virtual Try-On. Your shoppers can also dive deeper into an ad to see product videos, summaries and similar products. Press play: Inspire action on YouTube Shorts In the coming months, google will be introducing stickers to Short ads, making ads more interactive. Search on: Help consumers along their information journey Soon, Google will start testing Search and Shopping ads in AI Overviews for users in the U.S. Ads will have the opportunity to appear in a section clearly labeled as "sponsored" when they're relevant to both query and the information in the AI Overview. #GoogleMarketingLive #AI #DigitalMarketing #Innovation #Advertising

How to launch a winning performance marketing campaign in 7 steps? ⬇️ #ROIDetectionResearch 1. Track your overall spending on each social media platform (Tiktok, Meta, Google) 2. Study your competitor's advantage and winning campaigns for inspiration and insights 3. Set seperate KPIs for each platform, setting different benchmarks 4. Integrate your Mobile Measurement Partner (MMP) for seamless data synergy with User Acquisition (UA) results 5. Tag all creative elements per campaign (character, shapes, animation, texts, etc.) 6. Identify evergreen creative campaign winners and refine them through iteration 7. Continuously optimize your results and push the boundaries of growth to the next level Any other ideas?🤔 Tell us how you would launch your winning marketing campaign in 2024 This is how we do it internally in yellowHEAD - Scaling Made Simple with our internal teams and AI technology [predictive analytics, creative, innovation, benchmark secrets, yellowHEAD]

#Artificialintelligence and #advertising are a match made in heaven, and it's not just a happy coincidence of alliteration. The dawn of AI-powered ad generation has revolutionized the marketing landscape, making the creation of ad campaigns a breeze for agencies. Our collaboration with our client has birthed a tool that tackles multiple challenges simultaneously: ✔ Say goodbye to phrases like "team disorder" or "sluggish ad creation processes." Our #AIsolution generates creative content in a brace of shakes. ✔ The chaos of manual operations is now a thing of the past, replaced by #intelligentautomation that covers everything from website analysis to creative designing and ad publishing. ✔ The end goal? Stellar outcomes. Every AI tool's step, like bid and #targeting optimization, is executed with the highest standard of performance excellence in mind. Curious about how this AI ally operates? No need to guess what the answer is, as the mystery is unveiled in our portfolio: https://lnkd.in/dqiWcikK #aivideoadvertising #aicreatives #aitocreateads #artificialintelligencesoftware #AdTechsoftwaredevelopment

𝐅𝐨𝐫𝐠𝐞𝐭 𝐬𝐭𝐚𝐭𝐢𝐜 𝐚𝐝𝐬. 𝐈𝐬 𝐀𝐈 𝐚𝐛𝐨𝐮𝐭 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧? Marketers, buckle up! Google Marketing Live 2024 unveiled a wave of updates that will transform the way you create and measure campaigns. Get ready to leverage the power of AI to craft compelling ad creatives and provide hyper-realistic shopping experiences for your customers. Imagine using AI to generate personalized video ads or product variations in real time. This is no longer science fiction! Google is making it possible for advertisers to harness the power of AI to create high-quality ad assets at scale. But wait, there's more! Google is also introducing immersive shopping experiences that will allow consumers to virtually try on clothes or see products in 3D directly within an ad. This innovative approach is sure to boost engagement and conversions. These are just a few of the exciting announcements from Google Marketing Live 2024. If you're looking to stay ahead of the curve in digital marketing, be sure to dig deeper into these updates and explore how you can leverage them to achieve your campaign goals. #googlemarketinglive #marketing #advertising #AI #immersivecommerce

Looking for an AI Program to Transform Ad Creative 🚀 Hey LinkedIn network! I’m on the hunt for a cutting-edge AI tool that specializes in creating high-performing ad creatives. As we all know, crafting compelling visuals and copy is the backbone of any successful ad campaign, and I’m looking to take it to the next level. Here’s what I’m looking for: ✅ AI-generated ad designs and visuals. ✅ Data-driven suggestions for ad formats and messaging. ✅ Compatibility with platforms like Facebook, Instagram, and Google Ads. ✅ Easy-to-use (because time is money!). If you’ve used a tool that blew you away or if you’re building something in this space, I’d love to hear about it! Recommendations, insights, and tips are all welcome. Let’s collaborate to make ad creation faster, smarter, and more effective. Drop your suggestions in the comments or feel free to message me directly! #AdCreative #ArtificialIntelligence #EcommerceMarketing #AdOptimization #Innovation

🚀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗡𝗲𝘄 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀: 𝗔 𝗦𝘂𝗺𝗺𝗮𝗿𝘆 🚀 🌟 Google Ads has recently introduced a range of new features and improvements designed to elevate campaign performance. Here’s a quick rundown of the key highlights: 🎨 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 Leveraging industry-specific data to enhance asset generation for better ad performance and relevance. 🤖 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 AI-Powered Search Enhancements: Helping advertisers connect with customers at the early stages of their search journey. Conversational AI for Search Campaigns: From keyword suggestions to ad copy creation, conversational AI is refining Search campaigns. 🎯 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗔𝗱 𝗙𝗼𝗿𝗺𝗮𝘁𝘀 𝗮𝗻𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 Animated Image Ads on YouTube Shorts: Utilize AI to create engaging animated ads for the Shorts format. High Value Customer Acquisition & Retention Tools: Focus on acquiring high-value customers and win-back strategies for lapsed audiences. 💡 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 & 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻 Search Bidding Exploration: Discover new traffic sources to boost campaign performance. AI-Generated Assets for Display Ads: Automatically create relevant image assets based on campaign data. 🎥 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀 Reach Planner for Video Campaigns: Optimize your video reach across YouTube formats. New Shorts Ad Formats: Interactive ads designed to maximize engagement on YouTube Shorts. 🛍️ 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀 Product Studio: AI-powered tools to create stunning product images and videos. Personalized Pricing & New Ad Formats: Enhance Shopping campaigns with customer-first pricing and immersive ad experiences. These innovations reflect Google’s commitment to providing advertisers with cutting-edge tools that harness the power of AI to deliver exceptional results. 💡📈 Hashtag #GoogleAds #DigitalMarketing #AI #AdvertisingInnovations #PerformanceMax And a nice little Summary made with Google´s new NotebookLM

Nowadays, we keep hearing, "Test more ads, test more creatives, and that's how you’ll get better performance." While it's true, it's not the complete picture. What you need to test is not just a lot of creatives—it's a lot of creatives with a lot of diversity. Here’s how Meta works: if you can test different marketing angles and pain points, it can match those with audiences that resonate with them. That’s how you unlock new audiences and scale effectively. So, how do you find these marketing angles? How do you come up with so many concepts? You have to rely on the voice of your customer. Listen to what your customers are saying by going through user reviews, product discussions on Reddit, and customer support tickets. That’s how you identify pain points and what resonates with your audience. At GoMarble, we do this by creating a lot of AI workflows, enabling us to achieve this efficiently and quickly. So, the next time you hear "creative testing at volume," just remember: it’s about diversity, not just volume.

🚀 𝗡𝗲𝘄 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀! 🚀 Some advertisers are seeing a fresh update in Ads Manager – a revamped 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 section. Instead of the long, single section for ad copy and creative, Meta now offers a more compact, streamlined interface. Here’s what’s changed: 1️⃣ A new 𝗦𝗲𝘁 𝗨𝗽 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 button guides you through each step. Once selected, a pop-up appears, allowing you to choose 𝗜𝗺𝗮𝗴𝗲 or 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱 and customise every element. 2️⃣ From 𝗦𝗶𝘁𝗲 𝗟𝗶𝗻𝗸𝘀, text, and CTA to media uploads, cropping, AI-generated creative options, and Advantage+ features, it’s all neatly organised into a creative wizard. The steps: - Add 𝗦𝗶𝘁𝗲 𝗟𝗶𝗻𝗸𝘀 (when available) - Set 𝗧𝗲𝘅𝘁: Primary text, headline, description, and CTA - Upload 𝗠𝗲𝗱𝗶𝗮: Image or video - 𝗖𝗿𝗼𝗽 for different placements - Explore 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 options with AI - Use 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲+ 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 to optimise performance Once complete, the wizard disappears, and you’ll see everything within the ad setup again. Although there’s no new functionality, the interface offers a more structured flow. 👀 Whether this is a test or a permanent design change is unclear, but it’s something to look out for in your Ads Manager! Have you seen this feature in Ads Manager yet? #MetaAds #FacebookAds #DigitalMarketing