Nowadays, we keep hearing, "Test more ads, test more creatives, and that's how you’ll get better performance." While it's true, it's not the complete picture. What you need to test is not just a lot of creatives—it's a lot of creatives with a lot of diversity. Here’s how Meta works: if you can test different marketing angles and pain points, it can match those with audiences that resonate with them. That’s how you unlock new audiences and scale effectively. So, how do you find these marketing angles? How do you come up with so many concepts? You have to rely on the voice of your customer. Listen to what your customers are saying by going through user reviews, product discussions on Reddit, and customer support tickets. That’s how you identify pain points and what resonates with your audience. At GoMarble, we do this by creating a lot of AI workflows, enabling us to achieve this efficiently and quickly. So, the next time you hear "creative testing at volume," just remember: it’s about diversity, not just volume.
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Low Code Platform Practice Delivery Director | Driving Digital Transformation Delivering Quantifiable Business Outcomes | Intelligent Process Automation | Hyper Personalized Customer Experience
💡 Generative Ad Tech – Revolutionizing Campaign Creation and Adaptation! On the back of the recent news of Omnicom (our holding company) and IPG merger, was curious on how Generative AI is trending in media and advertising. One area that truly stands out is Generative Ad Tech – technology and creativity combine that transforms end-to-end campaign creation and management. Imagine having AI not just as an assistant but as a co-creator that: 1️⃣ Ideates Campaign Concepts: From brainstorming themes to crafting narratives tailored to audience segments. 2️⃣ Creates Dynamic Content: Generating ad copies, visuals, videos, and even interactive AR/VR experiences – all at scale! 3️⃣ Optimizes in Real-Time: Monitoring campaign performance and tweaking content autonomously to ensure the highest ROI. Some Early Adopters: ✅ Coca-Cola used Gen AI to co-create ad visuals with their consumers, merging brand vision with customer creativity! ✅ Heinz Ketchup leveraged Gen AI to craft ads that reimagined “ketchup in different universes.” with campaigns going viral that resonated deeply with audiences. ✅ Unilever used Gen AI tools to dynamically generate region-specific content for their beauty products, balancing cultural nuances with consistent messaging. ✅ Platforms like Meta’s Advantage+ automatically generate creatives tailored to different audiences and channels, delivering significant performance improvements. What’s the Outcome: Generative Ad Tech isn’t just about efficiency; it’s about unleashing boundless creativity while staying customer-centric. For media and advertising industry, it means: 🔹 Fewer creative bottlenecks. 🔹 Data-driven personalization at an unimaginable scale. 🔹 Real-time adaptability in an ever-changing market. As the lines blur between tech and creativity, Gen AI is no longer an option—it’s the playbook for forward-thinking advertisers. Would love to hear your thoughts—how do you see Generative AI shaping the future of advertising? Let’s discuss! 👇 #GenAI #GenerativeAdTech #AdCampaign #Media #Advertising
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🚀 **Revolutionizing Advertising with Meta and AI!** 🌟 In the ever-evolving world of digital marketing, Meta’s integration of artificial intelligence is a game changer. As businesses seek more effective ways to connect with their audiences, AI-driven advertising is leading the charge, making campaigns smarter and more efficient. Imagine being able to analyze vast amounts of data in real-time to tailor your ads precisely to the preferences and behaviors of your target audience. With AI, Meta enables hyper-targeted advertising that maximizes engagement and conversion rates. By leveraging advanced algorithms, brands can not only predict customer behavior but also optimize their ad placements on-the-fly, ensuring your message reaches the right people at the right time. Moreover, AI enhances creative strategies by providing insights into what resonates most with your audience. This means you can focus on crafting compelling content that drives action, all while knowing your ad spend is working harder for you. As we dive deeper into 2024, embracing AI in your advertising strategy isn’t just an option; it’s a necessity. Don't get left behind—start harnessing the power of AI with Meta to elevate your campaigns and achieve unprecedented results! Are you ready to transform your advertising strategy? Let’s discuss how you can leverage these innovative tools to boost your brand’s visibility and impact! #MetaAdvertising #ArtificialIntelligence #DigitalMarketing #AdTech #SmartAdvertising #MarketingInnovation #DataDriven #FutureOfMarketing #SocialMediaSuccess
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How to Unleash the Eye of the Tiger in Your Ads: High-Converting Creatives Powered by AI https://lnkd.in/dX8ektYh Advertisers, Marketers, and fellow Creative Warriors, assemble! Are your ads a bit...meh? Struggling to break through the noise and land those conversions? Enter the secret weapon of the future (available right now!): AI-powered ad creative. Imagine this: Laser-targeted messaging: AI analyzes audience data to craft copy that speaks directly to their needs and desires. A/B testing on steroids: Gone are the days of endless guesswork. AI tests countless variations in real-time, optimizing your ad for maximum impact. Emotional storytelling on autopilot: Unleash the power of AI to craft narratives that resonate deeply with your audience, sparking that all-important emotional connection. The result? Ads that convert like a charm. ✨ This isn't some dystopian future – it's the advertising landscape we live in today. AI isn't here to replace your creativity (phew!), but to supercharge it. Ready to unleash the tiger in your ads? Hit the comments and share your biggest ad creative challenges. Let's discuss how AI can help you craft ads that convert like crazy! Together, let's make advertising a force for good, one high-converting campaign at a time. #adcreatives #tiktokads #creativestrategist #socialmediapost #contentproduction #videoad #productvideography #videocreative #commercialvideo #creativestrategy #digitalads #mediabuyer #socialmediapostidea #marketingstrategist #visualcontentmarketing #admanager #adtips #contentstudio #pinterestads #instagramad #facebookstrategy #adcreative #facebookadvertising #videocontentmarketing #socialmediapostdesign #facebookmarketing #socialmediadesign #adagency #adcopy #advertising
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Marketing Manager & AI Strategist | Expert in Technology Innovation & AI Solutions | Creative AI-Driven Design | Co-Founder and Manager at Doukani LLC
Imagine having a personal designer for every ad campaign. 🎨 With Predictive Creative Design, this is now a reality. AI-driven dynamic ad creation is the future of hyper-targeted marketing campaigns. 🎯 No more guessing what will resonate with your audience. No more wasted resources on ineffective designs. AI uses data to understand your audience's preferences, creating ads that are tailor-made for them. It's like having a designer who knows your audience inside and out. The result? More engagement, more conversions, and a more successful campaign. Predictive Creative Design is not just a trend, it's a game-changer. Embrace it and watch your marketing campaigns reach new heights. 🚀 Remember, in the world of marketing, the future is now. And the future is AI-driven. 💡 #AI #AIDrivenMarketing #CreativeDesign
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Marketing Leader, TEDx Speaker, Contributor: Forbes, Ad Age, The Australian, The Drum
Generative AI is transforming contextual advertising. 💡 A recent article from ADWEEK looks at how marketing agencies are leveraging gen AI in connected TV, to analyse the content of a TV series and deliver personalised ads that match the mood of the viewer. 💡 Contextual advertising has always aimed to align ads with the surrounding content, whether on the web or TV. Gen AI takes it a step further by allowing marketers to gauge the emotional sentiment of a show scene by scene, rather than just by the series. 💡 Why does this matter? Online ads have become less effective over time. ❕ According to The Drum, 70% of consumers find online ads annoying, and 71% say intrusive ads make them less likely to buy from the brand in the future. ❕ 63% of Generation Z consumers use ad blockers to avoid online ads altogether. 💡 But with gen AI, marketers can infer the mood of a scene and deliver ads that match it. 💡 For example, an episode of Friends could be comedic or romantic depending on the scene, and the ad served would reflect that mood. This approach ensures that ads are much more relevant, less intrusive, and ultimately more effective. What do you think? Find the article in the comments! #advertising #generativeai #marketing
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Engaging today's audience is no easy feat amidst content overload. Leveraging generative AI can help marketers meet the need for speed, personalization, and convenience. Here are 3 key insights to transform your marketing journey. #GenerativeAI #Marketing https://hubs.la/Q02xxRJV0
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Personalized AI-Generated Ads ➡ +18% Purchase Intent 🚀 TL;DR - custom AI work can connect 🤝 OR creep out customers 😬 A study by Instreamatic, showed personalized AI-generated ads are more effective than generic ones. The study, conducted by Veritonic on a dentsu campaign for Intel Corporation, found that personalized ads increased brand favorability by 18-22 percentage points, boosted purchase intent by 15-18 percentage points, and raised brand awareness by 6-12 percentage points. (link in comments) Great, right? But let’s separate the smoke from the fire. Our ad wizard, Stew Redwine (Oxford Road VP Creative Services) has this to say: “With stories like these it’s the nuances of what ‘personalization’ entails that are critical to dissect. The study shows a substantial increase in brand favorability and purchase intent. Yet, it begs the question of the depth and nature of the personalization applied 🤔 If we’re talking about geo-based suggestions - like identifying the closest store to the listener - then we’re not far from what has been traditionally done, albeit with a more sophisticated veneer and easier to accomplish at scale. But when does it get creepy? 😬 Liking a coworker’s Instagram post of their trip to Bali is one kind of interaction, but do you lead with that the next time you see them if you haven’t had a real-world conversation already about it? Feels a bit weird, doesn’t it? The real promise of AI in advertising is in its potential to forge deeper emotional connections. True personalization feels like someone finally putting something you feel into words the exact way you would—using the language you would use, even if you don’t have the words yourself 🤝 That kind of personalization is based on empathy, not an invasive probe into their personal space. Use AI not just for targeting efficiency but to create ads that resonate on a human level, ensuring that technology serves to enhance, not detract from, the authenticity of the connection between brands and consumers that is inherent in the intimacy of audio.” What kind of personalization would you use? What would you respond to? -- #OxfordRoad #AudioAdvertising #Podcast #Audio #Marketing #Strategy #Growth #Performance #AI #Advertising #Efficiency #Tech #Brand #ROI
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#AI speeds up ad generation and improves testing. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝗰𝗮𝗻 𝗰𝗼𝗺𝗯𝗶𝗻𝗲 𝗔𝗜 𝗶𝗺𝗮𝗴𝗲 𝗮𝗻𝗱 𝘃𝗶𝗱𝗲𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗲𝗽 𝗼𝗳 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻: 💡 Iterating static and video creatives. 💡 A/B testing ads for specific audience segments. 💡 Analyzing competitors’ ads. 💡 Formatting ads for different channels. 💡 Localizing ads. 💡 Adding voiceovers and human-like avatars. 𝗔𝗜 𝗰𝗮𝗻 𝗾𝘂𝗶𝗰𝗸𝗹𝘆 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗮 𝗵𝗶𝗴𝗵 𝘃𝗼𝗹𝘂𝗺𝗲 𝗼𝗳 𝘀𝘁𝗶𝗹𝗹 𝗶𝗺𝗮𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝗻 𝗯𝗲 𝘂𝘀𝗲𝗱 𝗮𝘀 𝘀𝘁𝗮𝘁𝗶𝗰 𝗮𝗱𝘀 𝗼𝗿 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲𝗱 𝗯𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝗶𝗻𝘁𝗼 𝗮𝘀𝘀𝗲𝘁𝘀 𝗳𝗼𝗿 𝘃𝗶𝗱𝗲𝗼 𝗮𝗱𝘀. The high volume of AI-generated images makes iteration inexpensive and provides plenty of material for A/B testing. 𝗔𝗜 𝗮𝗱 𝘁𝗼𝗼𝗹𝘀, 𝗹𝗶𝗸𝗲 #Google’s 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝘅, #Replai, 𝗼𝗿 #AdCreative, 𝗼𝗳𝗳𝗲𝗿 𝗶𝗺𝗮𝗴𝗲 𝗮𝗻𝗱 𝘃𝗶𝗱𝗲𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗮𝘁 𝗮𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻—𝗮𝘀 𝘄𝗲𝗹𝗹 𝗮𝘀 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗮𝗱 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀. These services allow marketing teams to analyze their ads and competitors’ campaigns to generate and target new creatives more effectively. According to AdCreative, their AI ad creation platform produces up to 14x higher conversion rates, with 90% of their users reporting increases in clickthrough rates within the first month. ➤ Subscribers can read the full Growth Marketing report to explore more of the advantages and examples of implementing AI in ad creation and testing.
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🚀 Excited to share how AdCreative's AI-Powered Display Ads can be your gateway to creating a passive income stream! 🌟 Leveraging AI technology, AdCreative streamlines ad creation, making it accessible for everyone. Here’s a quick guide: 1. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗬𝗼𝘂𝗿 𝗡𝗶𝗰𝗵𝗲: Focus on products/services you're passionate about. 2. 𝗨𝘀𝗲 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗜: Let the AI design captivating ads that engage your target audience. 3. 𝗟𝗮𝘂𝗻𝗰𝗵 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀
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MBA at Amrita school of business 🎓 | served as an intern in the sales and logistics division | Bookworm.
💡 How AI is Revolutionizing Advertising 💡 ⚜️We’ve all noticed it – ads today don’t feel as generic as they used to. Thanks to AI, brands can create smarter, more personalized experiences that truly resonate with us. Here’s a look at how AI is transforming the way ads connect with people: ⌛️ Personalization at Scale: Ever feel like an ad was made just for you? AI analyzes browsing habits and preferences, delivering ads that are perfectly tailored to individual tastes and needs. ⏳Predictive Targeting: AI can predict what we might want before we even know it ourselves! By analyzing past behaviors, brands can deliver ads at the right moment – right when we’re ready to engage. ⏳Chatbots and Interactive Ads: Ads are no longer one-way messages. With AI-powered chatbots, we can ask questions, get recommendations, and engage directly within ads, making the experience feel more personal and helpful. ⏳Dynamic Ad Design: AI helps ads “adapt” to each person’s reactions. Whether it’s changing images or messages based on our interactions, dynamic ads feel relevant in real-time. ⏳Emotionally-Aware Ads: Through sentiment analysis, AI can pick up on what people feel about a brand or topic, allowing companies to create ads that truly resonate with the audience's mood and values. ⏳Augmented Reality Experiences: Ever tried on virtual sunglasses or imagined how a new couch might look in your living room? AI-powered AR ads make it easy – and fun – to visualize products before buying. ⏳Smarter Ad Spending: AI optimizes ad budgets, focusing spend where it works best. This means we’re seeing ads that are more relevant to us without brands breaking the bank. ⏳Voice Search Ads: With so many of us turning to voice assistants, AI helps brands make their ads “voice-search friendly,” reaching us even as we multitask. ⏳Real-Time A/B Testing: AI is speeding up testing and adjustments, enabling brands to continuously refine ads based on what actually works – so we’re only seeing the most relevant content. AI is making advertising less about “sales” and more about meeting people where they are with what they need. And that’s something I think we can all appreciate! What changes are you seeing in AI-powered advertising? Let’s discuss! 👇 #AI #Advertising #MarketingInnovation #CustomerExperience #LinkedInCommunity
Diverse creatives aligned with customer pain points create more meaningful connections with audiences. It’s all about testing what resonates rather than just flooding the market with content. I loved the emphasis on the voice of the customer!