Here is the one thing the best digital marketers are extremely good at: Not seeing performance marketing as one thing (driving sales) And branded marketing as another thing (building trust + long term effects) But mixing their branding efforts and performance efforts together. The magic of creating "on-brand performance marketing". I've learned a lot from Docklin in this regard, mixing performance and data together with brand and strategy. And Karola Lango shows some of it here, with KICKS's Catalog Ads. Taking the best performing ad format for ecom companies (Catalog Ads). And making the experience something that: 1) Makes you more likely to remember the brand 2) Makes you more likely to buy from the ad now Performance marketing teams and Brand teams should stop fighting each other. And instead work together, to make the best overall experience, that's great both short term and long term. Not wasting "performance marketing spend" on ads that people forget they've seen, with no brand assets. And not wasting "brand awareness spend" on ads that people don't buy from. Easy to say - difficult to do. But something the best advertisers out there are nailing right now. And this catalog ad from KICKS, made by Docklin, is a great example of that :)
Managing Director @ Barkline
2dThis is so relevant for outbound too. The best results always come when you mix pure performance (getting meetings) with relationship building. When you focus only on booking meetings, you get them, but prospects don't show up. When you focus only on relationships, you get great connections but no business. The magic happens when you do both at once 💫