Andreas Nielsen’s Post

Here is one of the easier design tests to test, that: 1) for sure is on brand and 2) is very likely to work well performance-wise 👇 Make a Catalog Ad design that is a "mini version" of your product page. Using the exact same elements, in the exact same styling. Font, colors, backgrounds, product information. However your landingpage looks, you should try to copy it into your Catalog Ads. Making the buyer journey very coherent for the user - from the ad to your product page. Kasper Bengtson and the rest of the team at BeSocial have taught me a lot about setting up frameworks for having "typical winners" to test out. Noting down what you typically see working very well, and keep trying it out in new places. In this video, one of their "typical winners" they test out: Grab your best and most important assets from your product page, and apply them into your Catalog Ads. Happy testing 🤘