Ognjen Bošković’s Post

"Accelerating Success in the Digital Era: The Crucial Role of Go-to-Market Strategies"Are you ready to dominate the market and leave a legacy? If yes, you better gear up for an exhilarating journey alongside your product. The key lies in devising an unbeatable go-to-market strategy — an ecosystem that propels your offerings into the hands of your eager customers.Launching a startup isn't just about having the next innovative solution; it's about delivering that solution effectively and what better way to do that than through a well-crafted go-to-market (GTM) strategy?A thoughtful GTM strategy not only drives revenue growth but also helps establish your brand in the sea of competition. It streamlines your product, marketing, and sales efforts to capture opportunities and unlock success.But how does one create a lucrative go-to-market strategy?1. Know Your Market: Understand what the market needs, who your customers are, and what sets you apart from competitors. 2. Define Your Value Proposition: Articulate your unique selling points and communicate them clearly. What problem are you solving and why should they choose you? 3. Unearth Your Channels: Identify the communication channels that will resonate with your audience. This could be social media platforms, email marketing, content marketing, etc. 4. Pricing Strategy: Factors such as market demand, production costs, and competition should guide your pricing approach. 5. Sales Strategy: Determine which sales approach best suits your product and industry. Should you offer direct sales or rely on third-party distributors?The future of work values adaptability, resilience, and a mindset geared towards innovation. So embrace the billionaire's mindset — think big, think bold! Ground your GTM strategy on robust business boosters, strategic marketing tips, cutting-edge technology and, of course, personal branding — these are the ingredients to paint an inimitable story that resonates with your audience.Remember, you are not just building a brand, you are cultivating a culture. A culture that attracts, engages and retains customers, boosting business growth one sale at a time. So, let's jump-start your venture and bring your brilliant vision to life!Stay tuned, as our next post dives deeper into the elements that can skyrocket your business growth. Just imagine, in the rapidly evolving world of tomorrow, with your savvy and strategic go-to-market strategy in play, there's no limit to what you can achieve.Ready to embark on this exciting journey of growth and success? Let's navigate the path together.#GoToMarketStrategy #BusinessGrowth #Startups #FutureOfWork #BillionairesMindset #Entrepreneurship

Each traditional client acquisition & retention channel that used to work a decade ago is failing one by one due to the ecosystem shift. Agencies & Consultants are over invested in content and not in the process implementation. My problem with most of the influencers in our industry is they're not showing you what they're actually doing. The big ones are selling you courses to start and agency with yourself and it's the best model out there but once you step in. You realise it's much difficult than they told because you bought the course not the agency model in particular. In reality, like every other business out there, you'll need a system for everything. From onboarding a cleint to lead generation, people management, softwares, delivery, scaling, sales, marketing, reputation etc. All of this can't happen if you're alone or with a media buyer. Learning and implementing level-2 skills like management, communication, persuasion etc will put you on the top. You need to buy hours instead of spending it. Leverage should be your number one priority. Build systems and don't become a bottleneck of your own business. Transform your game here https://lnkd.in/dh_8nnYK P.S: Not a course! It's a community plus our strategies and systems breakdown so you implement it right away. A lot of case studies and bonuses included. Join now!

I am a fractional CMO (Chief Marketing Officer) for 11 companies at the moment and growth advisor to many more. Want to know what I have noticed is the most important growth factor for businesses? It’s not a marketing hack or a piece of fancy technology (even though I enjoy talking about these things). It’s this: Having something that people REALLY want. A “painkiller” and not a “vitamin”. ——— It sounds obvious, but it is not talked about much. We (myself included) spend so much time saying things like: “You should use demand generation marketing and drive inbound leads rather than trying to go outbound…” “LinkedIn is the best marketing channel for B2B companies…” “You should get HubSpot!” Don’t get me wrong. These things work. You will be able to use them to get more customers, make more revenue, and grow. But it may start to feel like an uphill battle. Like you’re convincing people they need to work with you rather than people instinctively knowing that they need you. You will always naturally hit a ceiling when you are selling “vitamins”. ———— So, my advice: Good back to business fundamentals. Don’t think about things you can sell, think about problems you can solve, and make sure you are solving the biggest problem in your niche. How do you do this? Speak with your customers and do detailed analysis. What drives them? What keeps them up at night? What do they desperately want? Where are they in pain? Find the biggest problem and then think about how you are going to solve it. (Too often people do this the other way around - they come up with a product and then look for a problem to solve with the product they have built) If you’re solving a big problem and know how to communicate that well with your audience, you’ll never have to worry about your marketing. Ideally, you want people to be knocking down your door asking for your help before you start ramping up your marketing - that is a very, very good place to be 👍🏼 Then your marketing becomes the cherry on top. You use it to increase the attention you’re getting to your message and scale up as much as you like. #b2b #growth #marketing 

In the last 3 months I've worked on 4 Founder brands. Which got a whopping 125% growth and 4x in revenue. The secret? I built a low-input; high-output system. It consists of 2 parts👇🏻 1. Inbound system: I post 7 times every week. You could post less but still grow your presence and attract ideal clients if you write content in phases. ATTRACT - Misconceptions or comments on your industry. Sharing who you are, your origin story and your services. NURTURE - Problem diagnosis and solutions 👉🏻 actionable frameworks your target audience can instantly apply. CONVERT- Case studies with a screenshot of results for proof. What it gets you: ✅ PR ✅ Influence ✅ Thought leadership 2. Outbound system: I use LinkedIn Sales Navigator to create a list of 4,000 ideal clients. Every day I send out 20 connection requests and start 5 conversations with my ideal clients. Then do a problem diagnosis and offer solution (my service). This completes the buyer's cycle: Problem unaware 👉🏻 Problem aware 👉🏻 Solution aware 👉🏻 Problem diagnosed 👉🏻 Solution offered. What it gets you: ✅ A network of your ideal clients ✅ Clients in the pipeline ✅ Weekly Sales calls It's the same system that got our clients: 125% profile growth and a pipeline of leads, invites and features. P.S. LinkedIn works.

𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐭𝐢𝐦𝐞𝐬 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮 𝐡𝐞𝐚𝐫𝐝, “𝐭𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭𝐬' 𝐰𝐨𝐫𝐤 𝐜𝐨𝐦𝐞𝐬 𝐟𝐢𝐫𝐬𝐭”? Now, this approach isn’t wrong. Naturally, we want to give our clients our best, so we put their needs first. But maybe we’re spending so much time on client work that we’re not taking care of our own company. ⏹ Think about it. What goals did you set for the year that you’re struggling to reach because you haven’t had time? Did you want to grow your business and find new leads? Or maybe you wanted to improve your content to better match your brand positioning? The good news is, it’s never too late to start something—and never too late to ask for help. As a growth agency, we handle tasks you can’t get to using HubSpot. 💪 Here are some things we can do for you with this all-in-one platform: 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Capture and nurture leads so you don’t miss any potential clients. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧: Create, schedule, and improve content that matches your brand positioning and engages your audience. 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Send personalised email campaigns that drive conversions and keep your audience informed. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Schedule and monitor your social media posts to keep a consistent online presence. 𝐒𝐚𝐥𝐞𝐬 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧: Make your sales processes more efficient, from tracking deals to managing your pipeline. 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐚𝐧𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠: Get insights into your marketing and sales efforts with detailed reports. By using HubSpot, we help you focus on what you do best—serving your clients—while we handle the tasks that help your business grow. Let’s talk about how we can help you. Book a free consultation below. ⬇️ #hubspot #outsourcing #growth

The other day Nadine Pearce was talking about how "a mechanic's car is always broken". 🚗 We can get so consumed with our client work that we forget to take care of the heart of our own business. Any thoughts on this? #clientwork #outsourcing

When should you hire the first marketer? 🤷 A lot of my entrepreneur friends and the founders I consult(ed) are always in this dilemma.   My response is a simple checklist- ✅Have you, as the founders, fine-tuned your sales pitch to a certain degree?  ✅Have you found some PMF - just a handful of paying customers, most likely from your network? ✅Have you spent some time on other lead-gen channels? Once you have covered the above, you are now ready to start investing some of the company's time and resources in executing growth experiments. This is where the marketer comes in 👋 Let me be clear. I am not talking about having a fully fleshed-out marketing plan. Instead, think about repeatability and growth.  👉repeatable communication - content generation - decks, website, founder LinkedIn, etc  👉repeatable lead-gen - email marketing, ads, events, etc If you hire a marketer too late, you will start to get stuck with all of the above while the opportunity costs pile up. If you hire one too early, they will simply struggle initially because, remember, the best people who can sell the company’s vision and product are - the founders. Once you have some foundation and an effective initial pitch, the marketer can experiment quickly to move the needle for growth. 💸

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐖𝐢𝐭𝐡 𝐏𝐞𝐨𝐩𝐥𝐞 𝐁𝐲 𝐄𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐓𝐡𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐓𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐓𝐡𝐞 𝐒𝐞𝐥𝐥 Imagine waking up each morning, your mind a whirlwind of worries and fears. The endless cycle of everyday anxieties. Deep down, your dreams and goals flicker, but they feel painfully distant. These are the conversations your potential clients are ALREADY having with themselves. It's the perfect opportunity to slide into their world and connect on a level that slick sales tricks can't touch. After all, the truth is, everyone loves a good deal. But nobody likes to feel pressured or manipulated. So, instead of bragging about your amazing services, why not tap into their deepest needs and desires? Speak their language, showing understanding and genuine empathy born from experience. Here's the thing about paid ads: they've become a battlefield for digital marketers. Everyone's been burned – lost money, hacked accounts, the dreaded ad network shutdown... The scars run deep, and fear turns a powerful tool into a financial nightmare. I know this because I've been in the trenches. That's how I learned to empathize with the pain and craft a bulletproof solution. One that minimizes risk and helps clients turn a profit FAST. Here's how it works: we start small with laser-focused budgets. Sales funnels are built for speed and designed to get you winning quickly. And the best part? We shoulder most of the upfront risk with our unique fee structure. This, my friend, is how you enter the existing conversation that worries your ideal customer. You become a beacon of hope in a sea of broken promises. They let their guard down because you truly 'get' them. The solution is right there, waiting to be discovered. So, the next time you think about marketing, think 'conversation' first. Build that trust, address their fears head-on, and then offer them the way out. Ready to master the art of crafting messages that resonate? Just hit reply with the word 'CONVO', and let's unlock the power of genuine connection in your business. -Sam Bell (Social Ads Mentor)

Are you accidentally pushing potential customers away? As a B2B business owner you can't afford to make these marketing mistakes. Take a closer look below to see if any missteps might be holding you back - switch to the proven tactics for better results. ❌ Pushing vague, generic content hoping it will stick ✅ Create targeted, relevant content tailored to the specific needs and problems of your audience ❌ Relying on cold calling as your sole method of outreach ✅ Leverage a multichannel approach, including email, social media and content marketing, to reach your prospects where they are ❌ Neglecting your landing page design or user experience ✅ Invest in a clean, intuitive layout with clear calls-to-action to optimize conversions ❌ Overlooking the importance of data and analytics ✅ Track, measure, and analyze your metrics to continually refine and improve your campaigns ❌ Blasting generic emails to your entire contact list ✅ Segment your audience and send personalized emails that address the unique needs and stages of each segment ❌ Ignoring the power of social proof ✅ Showcase testimonials, case studies, and user reviews to build credibility and trust ❌ Spamming your audience with constant hard-sell messages ✅ Provide value-driven content that educates and nurtures your audience through the buying journey ❌ Focusing solely on short-term sales results ✅ Build long-term relationships by fostering a sense of community and ongoing dialogue with your customers ❌ Not aligning marketing and sales efforts ✅ Ensure both teams are on the same page with clear communication, shared goals, and integrated strategies ❌ Underestimating the power of storytelling ✅ Craft compelling narratives that resonate with your audience's emotions and connect with their business challenges You can implement these strategies to elevate your B2B marketing and see remarkable results. By focusing on targeted, relevant content and leveraging a multichannel approach, you'll not only optimize conversions but also build long-lasting relationships with your customers. ♻️Repost if you found this helpful! P.S. Are you making any of the above mistakes? (be honest) . . . . . #b2bmarketing #digitalstrategy #marketingtips #marketingtips #businessgrowth #entrepreneurs

I generated over 3 Billion impressions for my client. Here's what I learned about selling. The ads industry is saturated. So is LinkedIn. But you can go far if you've got strong foundations. I learned this after spending 5 years in marketing: 1. Fancy doesn't sell 3 out of 4 accounts I worked with were too complicated. – They have dozens of ads, landers, and offers. – They're juggling multiple things at once. – They blame agencies for low sales. On LinkedIn:  → You don't need five offers.  → Just one offer that solves one problem. Here is my offer (look how simple & clear it is) ↳ I offer paid ads services that lower the cost per acquisition and scale the business further while consulting on all other aspects of the business. 2. Don't be another Marketing Einstein Just because it looks clever doesn't mean It'll sell. – Don't build ads, or creatives from scratch. – Take what worked before and build on that. On LinkedIn: → Take inspiration on good performing posts, → and craft your content strategy accordingly. 3. Stop overthinking solutions In ads, I do creative iterations before a new concept. Common problems don't require a complex solution. It requires a clear, personalized & time-bounded solution. On LinkedIn:  → Can't scale? Start posting client results. → Lack of clarity? Do more networking calls. → Low-quality leads? Leverage sales navigator. Convenience will always win over complexity. Make sure you're clear and concise enough! What's your #1 growth tip for 2024?