Toby Ginn’s Post

Advertiser adoption of programmatic digital out-of-home continues to grow, as brands see the benefits of automating DOOH campaigns alongside other channels. Read more to learn how pDOOH can help advertisers reach their goals beyond brand awareness: https://loom.ly/dLoCz50 #DOOH #programmatic #pDOOH #adtech #mediabuying #adPlanet

Is DOOH the next big thing in Programmatic? New data from VIOOH shows a shift in advertisers recognizing the advantages of prDOOH campaigns, citing sustainability and effectiveness as key motivators. In the next 18 months alone, adoption of the channel is expected to rise from 18% to 30%. https://lnkd.in/ehmCtBEN

Maximize Summer Visibility: Unlock the Power of DOOH Advertising https://lnkd.in/eadrfxCg #MarketingStrategy #DOOH #Summer2024 #DigitalAdvertising”

Gideon Adey this is a good read. One thing to consider in a market like South Africa, unlike some other markets, the majority of DOOH Media owners are fully flexible on our direct purchases, which means that even on a direct purchase clients are able to Hypertarget Day Part Buy against impressions Flexible frequency purchases When there is no flexibility on the direct purchase, i can consider that a higher CPM is potentially justifiable. But strictly speaking, programmatic doesn’t enable anything that can’t be accomplished with a direct buy. The difference programmatic makes is in terms of speed and efficiency against multiple screens. You can deliver relevant messaging quickly, without having to make repeated direct buys. This i do understand But I am yet to be convinced that a 100%-200% premium is justifiable for agencies or clients. If that premium markup is reallocated to the actual media spend. You do get more value for you $ I think that Media owners need to stop conceding to the programmatic platforms as the only place where flexibility is a accessible. EVOLV Outdoor (Pty) Ltd

Programmatic DOOH adoption globally expected to rise to 35% in the next 18 months, VIOOH research uncovers VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The global findings show that nearly one in three campaigns from the past 18 months have. Jean-Christophe Conti VIOOH Katy Denis Ramji Ravindran Shilpi Ramji

🚀📊 Programmatic DOOH is soaring! VIOOH's latest research shows prDOOH adoption set to rise to 35% globally in the next 18 months. 🚀 From France to Australia, markets are increasingly shifting budgets to prDOOH, with a 28% rise in investment projected. 🌍💡 #ProgrammaticDOOH #DigitalOutOfHome #AdvertisingTrends #VIOOH #MarketingInnovation #DOOH #AdTech

With the evolution of programmatic advertising on CTV devices, the programmatic ecosystem is now expanding to include Digital Out-of-Home (DOOH) advertising.

Programmatic DOOH's impact is unparalleled, but how do you measure it? To start, let's get one thing clear: simply measuring impressions is not enough. You need more metrics. What these metrics are will vary depending on what success looks like to you, but footfall to nearby stores and brand recall can be a good place to start. #DOOH #PrDOOH #OutOfHomeMedia #AdvertisingImpact

I recently shared my thoughts on why the Out of Home (OOH) landscape will continue to grow and steal share of spend from other channels in Vistar Media and The Drum's latest report. Hint it's where attention lies with real people, and the creative, data and measurement opportunities are becoming so much more interesting! VaynerMedia APAC, Franck Vidal & Ben Baker

💭 Question of the day: What is the future of programmatic digital out of home? Our CEO, Jean-Christophe Conti, speaks about the programmatic revolution in DOOH with programmatic display and video advertising now representing over 90% of the market. Conti offers 5 future trends for prDOOH, and how, in the digital age, advertisers might promote more powerful, effective advertising. Read more in the article below ⬇ https://hubs.li/Q02Nhws70 #DOOH #OOH #ProgrammaticDOOH #VIOOH #prDOOH