VIOOH

Our CMO, Helen Miall, shares how prDOOH offers a practical pathway to reducing advertising carbon footprint, so can be included in sustainability strategies 🌱 "Programmatic DOOH (prDOOH) with VIOOH is more than ten times more carbon-efficient than traditional programmatic display advertising, which averages 3.6g CO2e per impression. Programmatic video fares even worse at 4.8g CO2e per impression." https://lnkd.in/eiXhTTG9

Check out Vistar Media's guide for DOOH opportunities in China, 'Reaching China's Travellers: A DOOH Guide', to learn how to reach the right audience at the right time, and why prDOOH is great for effective travel marketing 📖 With outbound travel from China rapidly increasing year on year, now is the perfect time to capture their attention. Through our VIOOH platform, you can reach the dynamic Chinese market, across mainland, Hong Kong, and Macau, reaching hundreds of millions of consumers in China's top-tier cities 🇨🇳 https://lnkd.in/e_vpfYGm

Happy Tuesday👋 Find out how Italianni's used programmatic DOOH to drive restaurant visits across Mexico City, achieving 27.7K+ visits to Italianni's restaurants from those exposed to the campaign 🍝 Read more about the campaign and it's impressive results on our case study portal ⬇️ 🤝Partners: JCDecaux México, Taptap Digital https://hubs.li/Q02_VkJn0

We are excited to announce that we have partnered with FRAMEN to launch advanced digital advertising screens in co-working spaces across Australia, with Virgin Australia, the first major brand to take advantage of this partnership! 🇦🇺 With Australian marketers focussing more than ever on prDOOH advertising, with investments projected to increase by an average of 28% of the next 18 months, as shown in our recent State of the Nation report, this partnership couldn't come at a better time. “Our ever-increasing global footprint, powered by strategic partnerships like this one with FRAMEN, is giving even more advertisers access to VIOOH's programmatic DOOH capabilities. By partnering with FRAMEN, we're enabling advertisers, both within the local market as well as overseas, to leverage data-driven targeting and real-time optimisation in some of Australia's most sought-after high-footfall locations.” Said Gavin Wilson, Chief Customer and Revenue Officer at VIOOH. 👉 Read more in our official press release: https://hubs.li/Q02_TRFl0

Hear from our CMO, Helen Miall, who reflects on this year, offering insights into what advertisers should leave behind in 2025...💭

Find out how, Giga, a mobile service provider in Singapore, was able to redeem 23 million gigabytes of data mid-campaign performance, in this programmatic DOOH campaign. Learn more about the campaign👇 🤝 Partners: JCDecaux Singapore, The Trade Desk https://hubs.li/Q02-x3CW0

🏆 We’re thrilled to announce that we won another award last night at the #DSE2024 2024 Digital Signage Experience Awards (DIZZIE) for our Digital-Out-Of-Home "Every Strong Belongs" Gymshark campaign! 🦈 To learn more about this successful campaign visit our case study portal ➡️ https://lnkd.in/ebAutqSN Partners: Branded Cities, The Trade Desk #DIZZIES #DigitalSignageExperience #DIZZIEAward24

This month, we're reintroducing our brilliant leadership team, starting with our amazing CEO, Jean-Christophe Conti! 🚀 Get to know our CEO, hear about how VIOOH has grown since launching in 2018, ambitions for the future of VIOOH and more... 📽️ Watch here: https://hubs.li/Q02-Vxn70 #MeetTheTeam #MeetTheLT #TeamVIOOH #CEO #VIOOH

Hear from Adam Orridge, our Senior Insights and Measurement Manager at VIOOH, where he unpacks some regional trends in programmatic digital out of home from our 2024 State of the Nation report. 🗣️ "This year, we’ve unveiled insights into adoption rates, market trends and the factors driving the evolution of this dynamic sector, with local market nuances key to understanding for global prDOOH campaigns." Read more ➡️ https://hubs.li/Q02-Vf-G0

🎉 And yet another award! Last night, at the AdTech 2024 Awards by Minted ceremony in Paris, VIOOH, alongside Displayce, won the silver award for the Randstad campaign, in the category of Best DOOH Activation!🥈 A big thank you and congratulations to our partners involved JCDecaux, MEDIATRANSPORTS and in-Store Media! #AdTechAwards24 #AdTech #AdTechAwards #Minted