Roastbrief’s Post

Programmatic DOOH adoption globally expected to rise to 35% in the next 18 months, VIOOH research uncovers VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The global findings show that nearly one in three campaigns from the past 18 months have. Jean-Christophe Conti VIOOH Katy Denis Ramji Ravindran Shilpi Ramji

Over a quarter of DOOH campaigns over the last 18 months have included a programmatic component, according a new study! Research also found that more than a third of marketers in core markets are relocating budgets to programmatic DOOH. It appears programmatic digital signage is truly experiencing a surge.

📈 Exciting times in the #DOOH industry! With a remarkable $9 billion spent on OOH advertising in the US last year and $2.9 billion of that on digital formats, the potential for growth is undeniable. However, only about half of DOOH transactions were programmatic. We're thrilled to see companies like Screenverse stepping up, with their recent $10.5 million Series A funding aimed at boosting programmatic access in mid-tier DOOH networks. This could be a game changer, making it easier for digital publishers to maximize their returns. Let's keep pushing the boundaries and make programmatic the norm rather than the exception in DOOH! 🚀 #MarketingTrends #DigitalAdvertising #Innovation AdExchanger David Weinfeld Adam Malone

At a time when advertising performance is becoming harder to measure, digital out-of-home holds many advantages over traditional channels and other digital placements. Read our post to learn more about DOOH measurement and how to find a DOOH network that meets your standards: https://loom.ly/sVAmqVw #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

Did you think the UK's programmatic DOOH market was big enough at 29% of all campaigns? Think again! The market is expected to continue to grow over the next 18 months, with adoption set to rise to a whopping 36%!! 😱 This impressive growth is a testament to the medium's ability to revolutionise campaigns and leave an impact that actually matters. Not tried it yet? Give our team a shout to get started. #ProgrammaticDOOH #DOOHTrends #CreativeAgency #DigitalOutOfHome #AdvertisingAgency

Advertiser adoption of programmatic digital out-of-home continues to grow, as brands see the benefits of automating DOOH campaigns alongside other channels. Read more to learn how pDOOH can help advertisers reach their goals beyond brand awareness: https://loom.ly/dLoCz50 #DOOH #programmatic #pDOOH #adtech #mediabuying #adPlanet

With the evolution of programmatic advertising on CTV devices, the programmatic ecosystem is now expanding to include Digital Out-of-Home (DOOH) advertising.

With €3.57bn in digital out-of-home (DOOH) ad spend forecasted for Europe this year, now’s the perfect time to harness the power of this fast-growing channel💡 Download StackAdapt’s Guide to DOOH Advertising to learn: 🔹 What DOOH is and the key trends fueling its growth 🔹 How DOOH will dominate 67.4% of the UK’s total OOH ad spend in 2024 🔹 The benefits of programmatic DOOH 🔹 Tips for launching a successful DOOH campaign 🔗: https://lnkd.in/eKJE_AVZ

Why miss the opportunity to capture your Audience Offline? Digital out-of-home (DOOH) is booming, with global expenditures projected to hit $45 billion USD by 2024. From dynamic billboards to point-of-purchase screens, learn how to harness the power of DOOH with StackAdapt to reach the right people at the right time.

Vistar Media partners with Plan B media for programmatic DOOH advertising in Thailand and Singapore. Through this partnership, Vistar Media users will have instant access to Plan B Media's premium DOOH inventory, which the companies hope will lead to new business opportunities. #pdooh #digitaloutofhome #outofhomeadvertising #digitalmedia #adtechtoday