Seasoned business development executive with over two decades of experience spearheading revenue growth, cultivating strategic partnerships, and consistently delivering exceptional results
With the evolution of programmatic advertising on CTV devices, the programmatic ecosystem is now expanding to include Digital Out-of-Home (DOOH) advertising.
📈 Exciting times in the #DOOH industry! With a remarkable $9 billion spent on OOH advertising in the US last year and $2.9 billion of that on digital formats, the potential for growth is undeniable. However, only about half of DOOH transactions were programmatic. We're thrilled to see companies like Screenverse stepping up, with their recent $10.5 million Series A funding aimed at boosting programmatic access in mid-tier DOOH networks. This could be a game changer, making it easier for digital publishers to maximize their returns. Let's keep pushing the boundaries and make programmatic the norm rather than the exception in DOOH! 🚀 #MarketingTrends #DigitalAdvertising #Innovation AdExchanger David Weinfeld Adam Malone
Gideon Adey this is a good read. One thing to consider in a market like South Africa, unlike some other markets, the majority of DOOH Media owners are fully flexible on our direct purchases, which means that even on a direct purchase clients are able to Hypertarget Day Part Buy against impressions Flexible frequency purchases When there is no flexibility on the direct purchase, i can consider that a higher CPM is potentially justifiable. But strictly speaking, programmatic doesn’t enable anything that can’t be accomplished with a direct buy. The difference programmatic makes is in terms of speed and efficiency against multiple screens. You can deliver relevant messaging quickly, without having to make repeated direct buys. This i do understand But I am yet to be convinced that a 100%-200% premium is justifiable for agencies or clients. If that premium markup is reallocated to the actual media spend. You do get more value for you $ I think that Media owners need to stop conceding to the programmatic platforms as the only place where flexibility is a accessible. EVOLV Outdoor (Pty) Ltd
Why a higher CPM in programmatic #DOOH still represents better value to advertisers when deployed correctly...
🚀📊 Programmatic DOOH is soaring! VIOOH's latest research shows prDOOH adoption set to rise to 35% globally in the next 18 months. 🚀 From France to Australia, markets are increasingly shifting budgets to prDOOH, with a 28% rise in investment projected. 🌍💡 #ProgrammaticDOOH #DigitalOutOfHome #AdvertisingTrends #VIOOH #MarketingInnovation #DOOH #AdTech
💭 Question of the day: What is the future of programmatic digital out of home? Our CEO, Jean-Christophe Conti, speaks about the programmatic revolution in DOOH with programmatic display and video advertising now representing over 90% of the market. Conti offers 5 future trends for prDOOH, and how, in the digital age, advertisers might promote more powerful, effective advertising. Read more in the article below ⬇ https://hubs.li/Q02Nhws70 #DOOH #OOH #ProgrammaticDOOH #VIOOH #prDOOH
Creative Brands Magazine - a portal that covers the global creative industry namely advertising, media, communications & branding
Programmatic DOOH adoption globally expected to rise to 35% in the next 18 months, VIOOH research uncovers VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The global findings show that nearly one in three campaigns from the past 18 months have. Jean-Christophe Conti VIOOH Katy Denis Ramji Ravindran Shilpi Ramji
Advertiser adoption of programmatic digital out-of-home continues to grow, as brands see the benefits of automating DOOH campaigns alongside other channels. Read more to learn how pDOOH can help advertisers reach their goals beyond brand awareness: https://loom.ly/dLoCz50 #DOOH #programmatic #pDOOH #adtech #mediabuying #adPlanet
Co-Founder/COO @ 3ROCK GLOBAL | Innovating in 3D-DOOH - 3D Anamorphic – DOOH-AR - WebAR - DOOH-W3 Play-DOOH - We Are Ad-Tech Experts!
Did you think the UK's programmatic DOOH market was big enough at 29% of all campaigns? Think again! The market is expected to continue to grow over the next 18 months, with adoption set to rise to a whopping 36%!! 😱 This impressive growth is a testament to the medium's ability to revolutionise campaigns and leave an impact that actually matters. Not tried it yet? Give our team a shout to get started. #ProgrammaticDOOH #DOOHTrends #CreativeAgency #DigitalOutOfHome #AdvertisingAgency
Over a quarter of DOOH campaigns over the last 18 months have included a programmatic component, according a new study! Research also found that more than a third of marketers in core markets are relocating budgets to programmatic DOOH. It appears programmatic digital signage is truly experiencing a surge.
Vistar Media partners with Plan B media for programmatic DOOH advertising in Thailand and Singapore. Through this partnership, Vistar Media users will have instant access to Plan B Media's premium DOOH inventory, which the companies hope will lead to new business opportunities. #pdooh #digitaloutofhome #outofhomeadvertising #digitalmedia #adtechtoday
Exciting news in the Out-of-Home (OOH) media industry! 🚀 Location Media Xchange (LMX), a pioneer in enterprise software for OOH media owners, has partnered with the global ad network management platform, DoohClick AB. This strategic collaboration is set to revolutionize OOH media management and open up new avenues for programmatic advertising partnerships. 🌐 By integrating LMX's Supply Side Platform (SSP) with DoohClick's intuitive platform, this partnership promises to streamline operations for media owners and provide effortless access to a vast network of programmatic advertising demand. Especially in emerging markets like APAC, the Middle East, Africa, and Latin America, the opportunities are boundless. Srikanth Ramachandran, Founder and Group CEO of Moving Walls (LMX's parent company), and Jonas Glad, CEO of DoohClick, both emphasize the importance of collaboration, flexibility, and reducing manual processes in modernizing the OOH industry. With DoohClick's SSP agnostic approach, media owners are empowered to choose their preferred systems for running programmatic campaigns, paving the way for growth in new markets. This partnership marks a significant milestone in the pursuit of enhanced capabilities and opportunities within the digital signage network landscape, driving forward the success of the programmatic DOOH industry. Let's celebrate this leap towards a more connected and efficient future in OOH advertising! 🎉 #OOHMedia #ProgrammaticAdvertising #DigitalSignage #PartnershipSuccess Riley Rian
As EVP and Co-founder at NEW ID, leverage experience from Tivo, LG, SKB to expand global access to premium K-content and drive innovation in the FAST space, leading NEW ID’s mission to transform CTV and digital media.
9moI told you.