EVOLV Outdoor (Pty) Ltd is a premium Outdoor Advertising Company with a focus on large format Digital Out-of-Home (DOOH) Our dedicated team works with landlords, advertisers and technology partners to design, develop and deliver the best DOOH advertising solutions for brands
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EVOLV Outdoor (Pty) Ltd reposted this
Media Fact 342 Don’t design your creative message on #DOOH to talk to the crowd. Design your message to talk to the individual in the crowd. #marketing #advertising #media #OOH #MakeTodayAmazing EVOLV Outdoor (Pty) Ltd
Gavin Linsell Right arm over the wicket from Corlett Drive end delivering you #EVOLV15. This super impactful and highly favoured #DOOH arterial board delivers to a variety of audiences ranging from Cricket and Sport Fanatics, High-end car Enthusiasts , Luxury Shoppers and last but not least the Socialites. Remember, walk in with the bowler and #GetInvolvedGetEVOLVd
EVOLV Outdoor (Pty) Ltd reposted this
DOOH in the eyes of the consumer: It’s effective Group M Nexus conducted a study with Kantar, which found that DOOH is well-received among consumers. The majority of them found the medium to be very innovative and useful for learning more about products and brands. When looking at the effectiveness of DOOH when paired with other channels, Kantar’s study found that: Using DOOH and mobile ads together drives 69% more store traffic Combining DOOH with TV ads drives 55% in brand lift Pairing DOOH with social ads leads to 50% higher brand recall Despite historically being seen as a branding channel, DOOH is showing increased traction as a performance medium, with many consumers saying it inspires interaction and encourages them to make a purchase. These results demonstrate that DOOH can be a great ally and primer for other channels. #DOOH #GetInvolvedGetEVOLVd EVOLV Outdoor (Pty) Ltd
Sanibonani to the world out there! #EVOLV12 is one of our favourite arterial digital screens. Ticking all the fundamentals of a great digital screen. -Great location -High quality LED -Uninterrupted lead up with high visibility -High traffic congestion -Close proximity to Fourways Mall It also happens to be at the EVOLV Outdoor (Pty) Ltd HQ. For more information, get #GetInvolvedGetEVOLVd with us at [email protected] #ChangingTheWayYouViewOOH Gavin Linsell Alasdair Muller Bruce Pollen Chris Masters Dorcas Machilika
Our very own Alasdair Muller put 10 years of experience into a interesting, and insightful read, thanks DOOH.co.za for the feature. #GetInvolved #GetEVOLVd
This edition marks the final chapter of our newsletter in its current format, but don’t worry—something exciting is on the horizon! Next month, we’re thrilled to be launching a truly transformative update that will redefine the way we engage with the Out of Home industry in South Africa. Although we can’t spill all the details just yet, trust us when we say it’s going to be a game-changer—designed to elevate growth, spark innovation, and foster deeper collaboration across our ever-evolving sector. As we close this chapter, we wanted to take a moment to reflect on the exceptional work that has shaped the Out of Home landscape over the past few years. In this edition, we’ve turned to the experts—the media owners who are on the front lines of creativity and innovation. Alasdair Muller from EVOLV Outdoor (Pty) Ltd: https://lnkd.in/gTy2ep92 Ellah Mhone Ndlovu from Face First Media: https://lnkd.in/gVR8QWPY Darren Mckinon from Epic Outdoor: https://lnkd.in/gqKyArx9 Vicinity Media: https://lnkd.in/gsvnFcpY Thank you to our great sponsors BrandIQ South Africa, Face First Media and Beyond the Billboard. You can expect the same bold ideas, industry insights, and as always, a central hub for all things OOH—but with exciting new developments that will reveal radical collaboration and push the boundaries of how we connect with you. So stay tuned—big things are on the way, and we can’t wait to share them with you! #ooh #dooh #oohmedia #digitalOOH
Good Morning EVOLVers. NEW SCREEN ALERT!!! Gavin Linsell – our Sales & Marketing Manager brings you our newest addition to our impressive freeway #DOOH holding on the N12 South. Facing traffic from Alberton and Camaro offramp towards Southgate Mall and Soweto Did you know that this is the ONLY freeway digital on this stretch of freeway? This is exciting opportunity brings our network to eight freeway digitals covering ring road Johannesburg all ticking some significant boxes when it comes to decision making: -Reach -Impact -Coverage -Frequency -Creative Distribution -Rotation -Brand presence in environments where there is little to NO digital clutter. True to form – we could not be more “Prowda” of this and hope that you #GetInvolvedGetEVOLVd Alasdair Muller Chris Masters Gavin Linsell Bruce Pollen Dorcas Machilika
OOH has seamingly gained a lot of talkability and popularity lately - which for me, someone that lives and breathes it, is a breath of fresh air. Sure, we have our issues as every channel does but it has been a positive reinforcement of going where the #attention is. Not only us that consume media all day long but to the audiences we are trying to connect with, at large. - From Naked 's clever spin on creative messaging, to collaborating with local businesses like Stephan Bredell and Platō coffee. - Melon Mobile recent launch hijacking well recognised and proudly South African Brands in The Courier Guy, Veldskoen Shoes and #Lift Airlines - Showmax & Capitec combining forces to bring the Premier League to more households. -KFC South Africa ALWAYS taking full advantage of displaying the most mouth watering larger than life display of their unique offerings such as their donut burger. There are so many clever partnerships at play, and there is no better playground than #ooh & #dooh. A really exciting time to be in this space and see many well-known brands, and some not so known, take full advantage of the only medium that drives fame like no other. Do you agree? If you do want to stay in the know, check out Beyond the Billboard
EVOLV 5 - our sales and marketing manager Gavin Linsell getting #EVOLVd in Cape Town! Long street is a major part of the city's street cluture. During the day the street is full of people visiting the interesting shops and cafes that line the street, and when the sun drops behind the mountain the activity intensifies around the streets many restaurants , bars, and vibey entertainment spots. #GetInvolved #GetEVOLVd Chris Masters Alasdair Muller Dorcas Machilika Bruce Pollen Gavin Linsell
Alasdair Muller enjoying Migration Season @ EVOLV 10 - Buccleuch Interchange Located at one of the busiest interchanges in Johannesburg. N3 Freeway, facing traffic to Sandton, Rivonia, Midrand, and Fourways. A premium location with a long and uninterrupted approach. Now that is #ChangingTheWayYouViewOOH #GetInvolvedGetEvolved Alasdair Muller Chris Masters Gavin Linsell Bruce Pollen Dorcas Machilika
The first video in our "Get EVOLV'd" series Introducing EVOLV 3 at Gillooly's Interchange was one of our very first Freeway Digital Sites and since inception it has been a significant driver of value for many brands looking to communicate with consumers in the east of JHB. Alasdair Muller on the decks EVOLV Outdoor (Pty) Ltd Gavin Linsell Chris Masters Dorcas Machilika Bruce Pollen