Marc Langenfeld

Retail media isn’t just a trend; it’s becoming a core part of how consumers shop today and how brands reach the right audiences. In a recent interview with MARKETECH APAC, Ken Mandel, Regional Managing Director and Head of #GrabAds & Enterprise at Grab, discusses the unique capabilities of RMNs and the best practices for brands to make the most of this fast-growing channel in the new year – whether that’s leveraging the #omnichannel nature of RMNs or considering the audiences unique to each RMN. Explore more insights here: https://lnkd.in/gjd7-P4T #Grab #SuperappAdvertising #RetailMedia

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Through their collaboration, GroupM and its agencies have utilised SeenThis’ expertise and proprietary technology to manage and minimise carbon emissions while enhancing the performance of display advertising campaigns. Commenting on the partnership, Kieley Taylor, global head of partnerships at GroupM, said, “One year on, we are achieving what we said we would do, building on our global framework for media decarbonization. The success of this partnership marks an important step in our commitment to decarbonise our media supply chain, and the more advertisers opt into SeenThis, the more they can drive positive results across both emissions and performance.” Thomas Bowens, global agency director at SeenThis, also said, “Our partnership is one of the first examples of a vendor providing an immediate turn-key solution to enable GroupM to deliver CO2e reductions while enhancing the user experience. We’re thrilled that GroupM is focused on the combination of minimising emissions while maximising performance and is embracing the use of SeenThis data to share this insight with their advertisers to encourage lower carbon cost of business outcomes.” #technology  #decarbonisation #advertising ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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According to dentsu's 2024 index, the number of brands involved in B2B buying has jumped to 62% since 2021.   “Our goal is to provide B2B brands with the tools and insights they need to connect their marketing, IT, and sales efforts more effectively and these solutions represent a significant leap forward in our commitment to driving B2B success," Patrick Hounsell, president of Dentsu B2B, said. #b2b #marketing #singapore ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU 

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According to Havas Red UK 's 'The State of the Influencer in 2024: A Client's Perspective' report, 81% of brands have executed influencer campaigns, indicating that customers favour influencer marketing over traditional marketing. Meanwhile, 86% of brands believe that video content is the most effective approach to influence marketing. Speaking about the report, James Wright, global CEO of the HAVAS Red Group and global chairman of the Havas PR Global Network, said, “As an industry, we’ve observed how the influencer category is ever-expanding and increasingly emerging and recognised as a performance channel. Influencer marketing is driving measurable opportunities for both consumers and corporate brands globally, delivering higher engagement and paving the way for accelerated consumer conversion.” Meanwhile, Kenny Yap, managing director of Havas Red Singapore, stated, “Today, we see implementing influencer marketing engagements in most clients’ communication plans. But to do it well, there are many areas to look at, from the brand affinity and fit, influencer and clout, and storytelling narrative to optimal formats. At HAVAS Red, we adopt a data- driven approach leveraging tools and technology to deliver clear influencer marketing success for our clients.”  #influencermarketing #socialmedia #marketreport ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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⚡ JUST IN: What are the three non-negotiables for brands entering the social commerce space? Connie Chan (CEO, OMD China) and Dileep Raj Singh (Head of Digital, OMD APAC) share their three must-haves and the latest social commerce trends that brands can capitalise on today. Watch the full episode: https://lnkd.in/g87nji4m #OMDDigest #SocialCommerce #CommerceCentricity

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If any of our commercial insurance clients are thinking about entering the social commerce space for the first time, these tips will help you. #BusinessInsurance

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Big news in the advertising world: Social Media has overtaken Paid Search as the largest media channel by ad spend, with a forecast of $247.3 billion in 2024! Key takeaways for advertisers: 1️⃣ Meta set to surpass linear TV ad revenue by 2025 2️⃣ AI tools like Meta's Advantage+ gaining popularity 3️⃣ TikTok growth may slow, but remains key for Gen Z 4️⃣ Snapchat & Pinterest see double-digit ad growth 5️⃣ Ad loads rising across social platforms 6️⃣ Platforms becoming more homogeneous What's your take on this shift? How are you adapting your advertising strategies? Let's discuss! 💬 #SocialMediaMarketing #AdvertisingTrends #DigitalMarketing #TikTok #Meta #Snapchat #Pinterest For more information, read the full article - Social Media Surpasses Search as Largest Ad Spend Channel Worldwide | Branding in Asia https://lnkd.in/egEYTqC3

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📜 [Member's Research] DoubleVerify: First APAC-focused Global Insights Report for 2024 🚀 What innovative strategies are APAC companies implementing to enhance media quality in digital advertising? DoubleVerify's new "APAC-focused Global Insights Report for 2024'', uncovers key trends and challenges faced by advertisers across the region, highlighting the growing urgency for media quality. Key highlights: 🤖 Discover how Generative AI is driving a significant increase in ad fraud schemes and variants globally ⚠️ Uncover the reasons behind the decrease in brand safety and suitability violations globally for DV advertisers 💡 Explore the disruptive threat of low-quality content and Made-For-Advertising sites impacting digital ecosystems 🔍 Learn how AI-driven campaign optimization is enhancing media quality for APAC marketers Check out the full report now on IABHK's research corner: https://lnkd.in/gU7fG3xX #IABHK #ResearchCorner #DoubleVerify #APACInsights #MediaQuality #AdFraud #GenerativeAI #DigitalAdvertising #BrandSafety #DigitalFutureTogether

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Publicis Media China will oversee Nestlé’s media requirements, including planning and buying for social, mobile, and performance media in China. The agency's responsibilities will also span Nestlé’s entire product portfolio in China. David Zhang, executive vice president of Nestlé S.A. and CEO Zone Greater China, said, “Publicis Groupe has shown that they are at the forefront of innovative digital strategies with their strong data capabilities and unique tools. We believe this continued partnership will allow us to create more meaningful connections with our customers, and we are excited to see where this partnership will lead us.” Meanwhile, Jane Lin-Baden, Asia Pacific chief executive officer of Publicis Groupe, commented, “We are honoured to be chosen as Nestlé’s trusted strategic partner. Nestlé places consumers at the centre of its brand strategy. We look forward to partnering with Nestlé to increase its effective investment in intelligent solutions to respond rapidly to Chinese consumers’ needs and supercharge Nestlé's sustainable growth.”  #marketing #mediamandate  #china ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce with our upcoming "E-Commerce Marketing 2024" conferences happening in Malaysia this July 25 [https://bit.ly/3Wg1PvW] and in the Philippines on August 14 [https://bit.ly/3WeZW2M]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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“The future is bright for digital advertising in APAC, with its share of total budgets projected to reach 82% by 2029. Despite some economic uncertainties, the overall market remains stable and poised for continued growth.” IPG Mediabrands #APAC CEO Leigh Terry on MAGNA Global's winter update of its Global Ad Forecast. Follow the link below for other key insights.  #APAC #DigitalAdvertising #Marketing #MAGNAGlobal

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Space to watch #2 Social Commerce. Amid the shifting dynamics of the media landscape, social commerce is set to soar across APAC in 2024. Dentsu expert Arin Phummarin, Head of Total Commerce, dentsu has spotlighted Social Commerce as a must "Spaces to watch" in 2024 and beyond.    In 2024, social commerce in APAC is booming with TikTok and Meta leading the way. 🌟 Key trends include TikTok's seamless shopping for over 1.5 billion users, Meta's enhanced Instagram shopping and WhatsApp Business, and high engagement on live commerce platforms like Taobao Marketplace Live and Shopee Live. 🚀 Brands must innovate with Artificial Intelligence (AI) and Augmented Reality (AR) to stay ahead. Ready to elevate your social commerce strategy? https://lnkd.in/gxXM6B9G   #SocialCommerce #eCommerce #AdvertisingForecast #APACAdSpend2024 #dentsuAPAC

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💕 Growing brands today understand the power of a great agency and growth partners in local APAC markets. Especially agencies that understand THREE CORE FUNDAMENTALS driving great client & agency relationships: 👇🏻 💡 LOCAL CREATIVITY: Clients need work that connects with local audiences in each market - understanding local consumer needs and expectations. Taking a global and regional brand positioning and tapping into local insights to create better outcomes. 🤝 ONE TEAM APPROACH: Beyond matching capabilities and markets, international & regional brands want a close working relationship with teams that also understand them and their brand deeply. Being able to work closely together as ONE team to drive growth and change. 💹 GROWTH MINDSET: Beyond getting the important work done, increasingly brands are under pressure to show the impact & effectiveness of their work. Understanding how the team can together deliver on business and growth fundamentals critical to local success. Lotus Agency Collective connects brands coming onto or expanding across Asia Pacific markets to the very BEST local independent agencies and growth partners. We pre-qualify every agency - across 12 APAC markets and 12 different agency capabilities - to ensure they smash these criteria. Meet your next agency with Lotus. Email me if you're interested in discussing further: [email protected]

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How DOOH advertising is reshaping consumer engagement, as detailed in a recent The Harris Poll study for the #OAAA. Key findings include: ➡️ A 76% action rate among viewers,  ➡️ Higher favourability for #DOOH at 73% compared to other #media and a  ➡️ Remarkable 93% purchase rate from directional DOOH ads. Dive deeper into the statistics and research with Branding in Asia. #DigitalOutofHome | #MarketingTrends | #ConsumerEngagement | #AdTech | #InnovationInAdvertising | #OOH | #DigitalAdvertising 

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Interesting read on AI in the advertising space. Where we are, where we may be going, and the benefits/drawbacks. Really enjoyed this one! https://lnkd.in/gctHN3Qm

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In contrast to conventional approaches centred around metrics such as followers, reach, impressions, likes, and engagement, SWAY by HAVAS Red PH prioritises genuine connections within smaller, more defined niche communities that represent subcultures. Speaking on the launch, Jos Ortega, CEO of HAVAS Ortega and general manager of HAVAS Red Philippines, said, “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” Dayniel Garcia, head of SWAY by HAVAS Red Philippines, also shared, "We are redefining influencer marketing in the Philippines. The emergence of subcultures signalled the need to analyse and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." #influencermarketing #socialmedia #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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🌟 OTT in Southeast Asia: Big Opportunities for Brands🌟 Over-The-Top (OTT) platforms are growing fast in Southeast Asia, creating exciting opportunities for advertisers. Netflix's plan to launch its own advertising technology platform by the end of 2025 is a game-changer for brands. 🚀 Key Highlights: - Rapid Growth: Netflix’s ad-supported plan has grown to 40 million users globally in just a year. - New Partnerships: Collaborations with companies like Nielsen and DoubleVerify will help measure and verify ad campaigns. - Buying Options: Netflix will expand its buying capabilities, adding partners like Google and The Trade Desk this summer. 📈 Opportunities for Brands: - High Engagement: Over 70% of Netflix’s ad-supported users watch more than 10 hours a month. This means brands can reach a very engaged audience. - Cultural Impact: Netflix shows and movies often become cultural hits, giving brands a chance to connect with fans in a meaningful way. - Seamless Ads: Netflix’s new ad tech aims to make ads feel natural and enjoyable for viewers. 🌐 Why Southeast Asia? The OTT market in Southeast Asia is booming with a young, tech-savvy population. More people are watching streaming platforms, giving brands a great opportunity to increase their digital presence and engage with new customers. 📊 Start Now: By 2025, the OTT ad spend in Southeast Asia is expected to double. Brands that start developing their OTT strategies now will be well-positioned to capitalize on this growth. Southeast Asia’s OTT landscape is full of potential. Brands should consider using these platforms to reach active and engaged audiences. #OTT #Streaming #Advertising #DigitalMarketing #SoutheastAsia #Netflix #BrandEngagement

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👀 DON'T MISS: What are the three non-negotiables for brands entering the social commerce space? Connie Chan (CEO, OMD China) and Dileep Raj Singh (Head of Digital, OMD APAC) share their three must-haves and the latest social commerce trends that brands can capitalise on today. Watch the full episode: https://lnkd.in/g87nji4m #OMDDigest #SocialCommerce #CommerceCentricity

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