🚀Specialist AdTech and Media Agency Recruiter | UK, US & Europe Account Management | Ad Ops | Customer Success | Strategy | Implementation | Technical
Is DOOH the next big thing in Programmatic? New data from VIOOH shows a shift in advertisers recognizing the advantages of prDOOH campaigns, citing sustainability and effectiveness as key motivators. In the next 18 months alone, adoption of the channel is expected to rise from 18% to 30%. https://lnkd.in/ehmCtBEN
Advertiser adoption of programmatic digital out-of-home continues to grow, as brands see the benefits of automating DOOH campaigns alongside other channels. Read more to learn how pDOOH can help advertisers reach their goals beyond brand awareness: https://loom.ly/dLoCz50 #DOOH #programmatic #pDOOH #adtech #mediabuying #adPlanet
Co-Founder/COO @ 3ROCK GLOBAL | Innovating in 3D-DOOH - 3D Anamorphic – DOOH-AR - WebAR - DOOH-W3 Play-DOOH - We Are Ad-Tech Experts!
Did you think the UK's programmatic DOOH market was big enough at 29% of all campaigns? Think again! The market is expected to continue to grow over the next 18 months, with adoption set to rise to a whopping 36%!! 😱 This impressive growth is a testament to the medium's ability to revolutionise campaigns and leave an impact that actually matters. Not tried it yet? Give our team a shout to get started. #ProgrammaticDOOH #DOOHTrends #CreativeAgency #DigitalOutOfHome #AdvertisingAgency
Innovative Founder | Driving Brand Impact Through Strategic Influencer Marketing & Campaigns | 15+ Years of Innovation in Art, visual Storytelling & Audience Engagement
Maximize Summer Visibility: Unlock the Power of DOOH Advertising https://lnkd.in/eadrfxCg #MarketingStrategy #DOOH #Summer2024 #DigitalAdvertising”
Programmatic digital out-of-home advertising is becoming more popular, but adoption is still constrained by divisions between digital and traditional buying teams. Media owners need to fully embrace the medium and stop selling and setting goals in silos if they want to start catching up with penetration in more developed markets, according to PHD's National Head of Investment Joanna Barnes and other agency leaders. In return, they will do their bit on justifying higher CPMs. Read the full article with Mi3Australia: https://lnkd.in/gwSBJZUV #PHDIntelligenceConnected #Programmatic #OOH
Following WARC’s Future of Programmatic 2024 report, programmatic advertising is facing some big challenges—think brand safety, ad fraud, and sustainability. But here’s a thought: why not look to digital Out of Home (DOOH) as part of the solution?💭 In the latest from NewDigitalAge, Clear Channel UK's Programmatic Commercial Lead, Dominic Dunne, explores how DOOH offers marketers total control over their ads while helping them hit their sustainability goals. If you need help navigating the future of programmatic, read more about the power of DOOH here 👇 https://okt.to/NuBU4I #DOOH #AdTech #ProgrammaticAdvertising #Sustainability #PlatformForBrands
💭 Question of the day: What is the future of programmatic digital out of home? Our CEO, Jean-Christophe Conti, speaks about the programmatic revolution in DOOH with programmatic display and video advertising now representing over 90% of the market. Conti offers 5 future trends for prDOOH, and how, in the digital age, advertisers might promote more powerful, effective advertising. Read more in the article below ⬇ https://hubs.li/Q02Nhws70 #DOOH #OOH #ProgrammaticDOOH #VIOOH #prDOOH
🚀📊 Programmatic DOOH is soaring! VIOOH's latest research shows prDOOH adoption set to rise to 35% globally in the next 18 months. 🚀 From France to Australia, markets are increasingly shifting budgets to prDOOH, with a 28% rise in investment projected. 🌍💡 #ProgrammaticDOOH #DigitalOutOfHome #AdvertisingTrends #VIOOH #MarketingInnovation #DOOH #AdTech
Today, AudienceXpress is delighted to annouce our partnership with brand lift measurement company On Device, as we collaborate to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types. Advertisers will be able to track performance against key brand KPIs, while using AudienceXpress granular audience data to target viewers across devices. "This partnership strengthens our commitment to pioneering the delivery of the most up-to-date and flexible brand impact solutions for media buyers to succeed in the new video advertising ecosystem, while further enhancing our position as the go-to partner in Europe for advertising technology,” said Massimo de Magistris, Vice President, Demand Sales & Strategy at AudienceXpress. “It also underscores the power of CTV as a full-funnel channel, bolstering confidence in marketers and industry growth as a result.” Read more on our partnership here: https://lnkd.in/gJVfqfeC #videoadvertising #measurement #partnership
Following WARC’s Future of Programmatic 2024 report, programmatic advertising is facing some big challenges—think brand safety, ad fraud, and sustainability. But here’s a thought: why not look to digital Out of Home (DOOH) as part of the solution?💭 In the latest from NewDigitalAge, Clear Channel UK's Programmatic Commercial Lead, Dominic Dunne, explores how DOOH offers marketers total control over their ads while helping them hit their sustainability goals. If you need help navigating the future of programmatic, read more about the power of DOOH here 👇 https://okt.to/O14U9X #DOOH #AdTech #ProgrammaticAdvertising #Sustainability #PlatformForBrands
Two interesting cases of clients embracing the power of digital out-of-home (pDOOH) with an audience-first vs channel-first approach. And surprise...creating audience-first strategies can go beyond online environments and reach people in the real world. #MarketingStrategy #BrandAwareness #OmnichannelMarketing #DigitalAdvertising
