PHD Australia’s Post

VENUE-BASED MEDIA—Venue-based Streaming is how we should talk about CTV OOH. Taiv is the perfect example. Taiv supports sports bars, pubs, and restaurants by providing guests with the best TV viewing experiences with the most relevant ads and still supporting those businesses with a real revenue stream from those ads. The venue is a Sports Bar, and the delivery device is a CTV. It's not the living room, but it's highly valuable in its own right for its own marketing goals. Reach live sports viewers in a highly engaged environment with your CTV ad spot for an affordable CPM. That's the power of programmatic innovation. P.S. It's really cool to see a publication using my coined term as a hashtag. Thanks Adtech Today! #venuebasedmedia #venuebasedstreaming #venuebasedctv #itsathing #lemma

💭 Question of the day: What is the future of programmatic digital out of home? Our CEO, Jean-Christophe Conti, speaks about the programmatic revolution in DOOH with programmatic display and video advertising now representing over 90% of the market. Conti offers 5 future trends for prDOOH, and how, in the digital age, advertisers might promote more powerful, effective advertising. Read more in the article below ⬇ https://hubs.li/Q02Nhws70 #DOOH #OOH #ProgrammaticDOOH #VIOOH #prDOOH

I’m excited to share our latest article on how BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.     The advertising industry faces a challenging imperative: to adapt swiftly as consumers increasingly embrace diverse viewing experiences across multiple screens. Despite the fact that digital and streaming video account for 70% of viewing hours, less than half of video advertising spend goes to those channels. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practitioners, we developed a concrete, step-by-step approach to implementing “unified video,” a holistic approach that integrates video planning, buying, and measurement decisions across channels to create connected media experiences for target consumers. Read more, here: https://lnkd.in/evaR5VM4

Advertiser adoption of programmatic digital out-of-home continues to grow, as brands see the benefits of automating DOOH campaigns alongside other channels. Read more to learn how pDOOH can help advertisers reach their goals beyond brand awareness: https://loom.ly/dLoCz50 #DOOH #programmatic #pDOOH #adtech #mediabuying #adPlanet

Digital marketing isn't the only type of advertising that's benefitting from AI. In fact, we're seeing some major shifts in OOH advertising due to better AI integration. OOH can and should be personalized too, and AI plays a major role in making that personalization possible. #OOHAdvertising #MarketingIndustry #AIPoweredPersonalization

In today's advertising world, alot of marketers think that digital marketing is the ONLY FORM OF advertising. OOH, however when done well, one can really stand out and make a lasting impact on your target audience. AI is only going to make help OOH even more scalable & dynamic. #AIIntegration #OOHAdvertising #MarketingIndustry

With a blend of innovation and technology to track the impact, the rest of the year is leaning toward more precise (but still efficient!) OOH experiences. #OOHAdvertising #DigitalAdvertising #DigitalMarketing

Through this partnership, MiQ and Hoppr will empower brands to target their desired audiences by enabling advertisers to plan and purchase inventory that guarantees ad viewership. James Parker, SEA managing director at MiQ, said, “This partnership is an exciting step forward in bringing powerful advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of advanced TV—one of data-driven video convergence across linear and streaming that brings together the reach of TV with the targeting and performance of programmatic." Joe Prusz, CEO of Hoppr, added, “We help advertisers reach the hard-to-reach audience that isn’t watching linear TV. We share MiQ’s view of the future of advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s  guaranteed view.” #platforms  #advertising #ctv ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

Do your current media plans have a direct out-of-home medium? 76% of advertisers believe #DOOH has become an integrated part of cross-channel strategies. Most #ad executives are recommending DOOH within a their 12-month media cycle. #OOH #Digital #Media #Advertising

Following WARC’s Future of Programmatic 2024 report, programmatic advertising is facing some big challenges—think brand safety, ad fraud, and sustainability. But here’s a thought: why not look to digital Out of Home (DOOH) as part of the solution?💭 In the latest from NewDigitalAge, Clear Channel UK's Programmatic Commercial Lead, Dominic Dunne, explores how DOOH offers marketers total control over their ads while helping them hit their sustainability goals. If you need help navigating the future of programmatic, read more about the power of DOOH here 👇 https://okt.to/uT4DLI #DOOH #AdTech #ProgrammaticAdvertising #Sustainability #PlatformForBrands