Katie Sinyard (Kilborn)

Katie Sinyard (Kilborn)

Nashville, Tennessee, United States
2K followers 500+ connections

About

I am passionate about building strategies for companies to grow and scale, and then…

Activity

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Experience

  • Boston Consulting Group (BCG) Graphic

    Boston Consulting Group (BCG)

    Nashville, Tennessee, United States

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    New York, United States

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    New York, United States

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    Atlanta, Georgia

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    Atlanta, Georgia

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    Dubai

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    Atlanta, Georgia

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Education

  • The Wharton School Graphic
  • Activities and Societies: Phi Beta Kappa, Vanderbilt Arts & Sciences College Scholar, Varsity tennis team (freshman year), Mortar Board Society, Kappa Alpha Theta sorority, member of Reformed University Fellowship

Publications

  • What's Next in Video Advertising?

    BCG Perspectives

    The advertising industry faces a challenging imperative: to adapt swiftly as consumers increasingly embrace diverse viewing experiences across multiple screens. Despite the fact that digital and streaming video account for 70% of viewing hours, less than half of video advertising spend goes to those channels. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practitioners, we developed a concrete, step-by-step approach to implementing “unified video,” a holistic…

    The advertising industry faces a challenging imperative: to adapt swiftly as consumers increasingly embrace diverse viewing experiences across multiple screens. Despite the fact that digital and streaming video account for 70% of viewing hours, less than half of video advertising spend goes to those channels. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practitioners, we developed a concrete, step-by-step approach to implementing “unified video,” a holistic approach that integrates video planning, buying, and measurement decisions across channels to create connected media experiences for target consumers.

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  • B2B Marketing in a World Without Cookies

    Over the past years, marketers have relied heavily on the cookie. However, a loss of data access impacts marketing performance. This in turn creates an environment in which first-party data is more critical than ever before. #B2B marketers need to learn how to invest in first-party data.

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