Katie Sinyard (Kilborn)
Nashville, Tennessee, United States
2K followers
500+ connections
About
I am passionate about building strategies for companies to grow and scale, and then…
Activity
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Christine Barton and Pierre Dupreelle led an insightful session at the WWD Apparel and Retail CEO Summit with Saks Global COO Rob Brooks. Rob shared…
Christine Barton and Pierre Dupreelle led an insightful session at the WWD Apparel and Retail CEO Summit with Saks Global COO Rob Brooks. Rob shared…
Liked by Katie Sinyard (Kilborn)
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I am honored to be recognized in this year’s Heroes Advocates Role Model List. This list by @INvolvepeople recognizes senior leaders across the globe…
I am honored to be recognized in this year’s Heroes Advocates Role Model List. This list by @INvolvepeople recognizes senior leaders across the globe…
Liked by Katie Sinyard (Kilborn)
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Deck the Halls Differently for 2024 Holiday Retail Success Some takeaways from BCG's latest insights on the 2024 Holiday Season: 💹 Expectations…
Deck the Halls Differently for 2024 Holiday Retail Success Some takeaways from BCG's latest insights on the 2024 Holiday Season: 💹 Expectations…
Liked by Katie Sinyard (Kilborn)
Experience
Education
Publications
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What's Next in Video Advertising?
BCG Perspectives
The advertising industry faces a challenging imperative: to adapt swiftly as consumers increasingly embrace diverse viewing experiences across multiple screens. Despite the fact that digital and streaming video account for 70% of viewing hours, less than half of video advertising spend goes to those channels. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practitioners, we developed a concrete, step-by-step approach to implementing “unified video,” a holistic…
The advertising industry faces a challenging imperative: to adapt swiftly as consumers increasingly embrace diverse viewing experiences across multiple screens. Despite the fact that digital and streaming video account for 70% of viewing hours, less than half of video advertising spend goes to those channels. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practitioners, we developed a concrete, step-by-step approach to implementing “unified video,” a holistic approach that integrates video planning, buying, and measurement decisions across channels to create connected media experiences for target consumers.
Other authorsSee publication -
B2B Marketing in a World Without Cookies
Over the past years, marketers have relied heavily on the cookie. However, a loss of data access impacts marketing performance. This in turn creates an environment in which first-party data is more critical than ever before. #B2B marketers need to learn how to invest in first-party data.
Other authorsSee publication
More activity by Katie
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I've always wanted to do a TED talk and today that dream became a reality. I can't wait to share it with you when it comes out... In the meantime…
I've always wanted to do a TED talk and today that dream became a reality. I can't wait to share it with you when it comes out... In the meantime…
Liked by Katie Sinyard (Kilborn)
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Save the Date! I’m excited to be speaking at #ThinkRetail2024 on August 27th! I’ll be speaking with Paul Swartz to share Boston Consulting Group…
Save the Date! I’m excited to be speaking at #ThinkRetail2024 on August 27th! I’ll be speaking with Paul Swartz to share Boston Consulting Group…
Liked by Katie Sinyard (Kilborn)
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After two stellar years getting my MBA at Kellogg and a wonderful summer working with Chris Keiser and the team at Dream Golf, I’m excited to be…
After two stellar years getting my MBA at Kellogg and a wonderful summer working with Chris Keiser and the team at Dream Golf, I’m excited to be…
Liked by Katie Sinyard (Kilborn)
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Today’s the day! We have now launched the Keurig K-Brew+Chill - The first at home coffee maker to make a truly cold iced coffee (as cold as the…
Today’s the day! We have now launched the Keurig K-Brew+Chill - The first at home coffee maker to make a truly cold iced coffee (as cold as the…
Liked by Katie Sinyard (Kilborn)
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Proud of Stephen Maroda and his new venture!
Proud of Stephen Maroda and his new venture!
Liked by Katie Sinyard (Kilborn)
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