PHD Australia

As we reflect on another great year, PHD Australia would like to extend a heartfelt thank you to our clients, media partners, and incredible team for the unwavering support and collaboration. 💜 Wishing you a holiday season full of joy, laughter, and the perfect start to a New Year. Our office will close at the end of the business day on Friday, 20th December, and will reopen on Monday, 6th January. We look forward to seeing you in the New Year!

Last Thursday, 12 dedicated members of PHD Sydney, alongside Yfoundations' Sam Woods, took a powerful stand against youth homelessness by sleeping outside the OMG Eveleigh office. Together, this incredible group has raised over $6,000 to support the cause. Everyone deserves a safe place to call home, and PHD is proud to partner with Yfoundations in their mission to end youth homelessness. Through our combined efforts, we aim to spark an essential conversation about creating a national plan to turn this vision into reality. National Head of Digital Gemma Dawkins said, "We talk a lot about purpose in this industry and I can’t think of something that brings more purpose to our days than to work towards a future where every young person in Australia has a safe space to sleep." The funds raised from the sleepout will empower Yfoundations to continue their essential work, including advocacy, support services, and community initiatives that make a meaningful difference in the lives of at-risk youth. If you would like to contribute or share our fundraising page, you can do so here: https://lnkd.in/gaJ2hzZC Read the full article here: https://lnkd.in/gU-CrwjN Sam Woods Gemma Dawkins Lillian Zrim Kuan Cheah Elyse Foley Paula Malysevaite Jasmine Truong Jasmine Joseph Clare Cannons Sarah Lynch Caitlin Ferguson-Evans Nicholas Bagaric Sasha McCarthy #ProudtobePHD

In the past year, over 38,000 youth aged 15–24 approached homelessness services alone. This Thursday, PHD members are taking action by sleeping outside to shed light on the youth homelessness crisis. All funds raised will be directed to Yfoundations, an organisation working to end youth homelessness. Every donation or share with your network helps us create a significant difference! Fundraising page: https://lnkd.in/gaJ2hzZC Gemma Dawkins Lillian Zrim Jasmine Truong Clare Cannons Erin Fletcher Sasha McCarthy Denise Martin

Only 2 days to go until PHDers sleep out on Thursday to raise awareness of youth homelessness and the issues that face over 40,000 young people each year. Our fundraising page is below if you would like to show your support https://lnkd.in/gaJ2hzZC

Launching this year’s upfronts, Seven Network hosted the event in the iconic setting of South Eveleigh’s Sunrise and Morning Show studio. Boo Gelardi, PHD’s Group Trading Director, highlighted the network's vision of strengthening connections – between brands, content, and consumers. She said, "The most significant shift in the entertainment space is a move to a '7Plus first approach', driving the Network’s agenda to compete with ad funded SVOD platforms. Utilising a 'bonfires' (premium library) and 'fireworks' (first run exclusives) strategy designed to maximize high value audiences, one premium international first run show per month will be released. It’s an interesting approach and significant investment will be required to properly market the content, attract new audiences and compete with the likes of Netflix, Stan and Disney+ etc." Read the full article here: https://lnkd.in/gHAnKCjg #PHDIntelligenceConnected

PHD's quarterly winner of the MVPHD Award is Pip Bulmer from QMS for consistently going above and beyond in service to work in partnership with our teams. Congratulations from PHD! 💜 #MVPHD #PHDIntelligenceConnected QMS

Last week, PHD Australia took a meaningful step forward as we briefed our first Sydney Charity Committee Pro Bono campaign, championing Youth Homelessness Matters Day alongside our incredible charity partners, UnLtd. and Yfoundations. We were honored to hear from a very special guest who shared his lived experience, reminding us why this work is so critical. Last year, nearly 40,000 children and young people sought help from homelessness services. We are committed to building a future where every young person has a safe place to call home, and we’re excited to work together as an industry to make this a reality. With over 50 of our amazing media partners joining us for the briefing, we're looking forward to launching this national campaign in February 2025. To kick-start the initiative and in solidarity with young people experiencing homelessness, PHDers will be sleeping outside the Sydney office on November 21. This small gesture aims to spark awareness and support for Youth Homelessness Matters Day and Yfoundations. If you would like to help us raise funds for this cause, please consider sharing our fundraising page. Every share and donation count toward creating safer futures for young Australians! PHD Fundraising page: https://lnkd.in/gaJ2hzZC Gemma Dawkins Lillian Zrim Jasmine Truong Clare Cannons Erin Fletcher Sasha McCarthy Denise Martin Jade Harley Raquel Mooring Peña Sam Woods

PHD is thrilled to sponsor the Television/Streaming Sales Person of the Year category at the Media i Australia Awards! Wishing the best of luck to all the finalists - your hard work and dedication are truly inspiring. We’re excited for the awards night on November 13th and can’t wait to celebrate the incredible talent in the industry! 🌟 #PHDIntelligenceConnected

Thrilled to announce that we raised a whopping $1,310 for the Cure Brain Cancer Foundation! 🎉 Huge thanks to everyone who joined us at the PHD Kitchen and to our amazing raffle prize donors: oOh!, QMS, VMO, Val Morgan, ARN, Southern Cross Austereo, Yahoo, Revolution360, NOVA Entertainment, Scentre Group BrandSpace, Spotify, Seven Network, Australian Traffic Network, and Alliance Outdoor Media Group 🙌   Together, we’re making a difference! Want to help us reach our goal? Check out the link for more info and to donate: https://lnkd.in/ggNKeSRp   #Walk4BrainCancer #CureBrainCancer #TogetherWeCan #FundraisingForACause #PHDIntelligenceConnected Clare Cannons

At the recent Upfront event in Sydney's Town Hall, Special Broadcasting Service (SBS) Australia showcased an exciting array of dramas, documentaries, culinary delights, and First Nations stories, all set to enrich our screens next year. The FIFA-focused sports offering adds another layer of anticipation for viewers. Mikeah Irving, PHD's Senior Investment Manager, highlighted SBS's leadership in premium content, sustainability, and diverse broadcasting. "SBS also touched on updates to the research they’ve called, The Premium Effect, targeting the valuable 40+ demographic, encouraging brands to reconsider how SBS can drive reach and efficiency beyond the standard buying demo of P25-54. OMG’s Diverse business arm also encourages clients to think outside the norms when it comes to audience targeting, to ensure we can reach a more premium, diverse and nuanced audience that better reflects the Australian population," said Irving. Read the full article here: https://lnkd.in/gVKdx2e2 #PHDIntelligenceConnected