Omnicom Media Group UK

At the edge of innovation, the future is unfolding. In his latest report, Head of Futures Phil Rowley returns to start-up conference Slush and identifies five transformative themes shaping consumers' next decade - from AI-driven business brains, and hybrid media formats, to augmented human capabilities, and trust-first technologies Discover what comes next and how your brand can thrive by preparing for tomorrow, today. Read the report here: https://lnkd.in/e7JbMUSv

It's been great to see so many of our colleagues being celebrated and featured on Campaign UK's The Lists this year, alongside some of the brilliant campaigns we've created in partnership with our clients. Congratulations to Garrett O'Reilly, Natalie Bell, Rhian Feather Rebecca Burchnall, Emma Withington, Adam Turner, Martin Broad, Katherine Charalambous and Sarah Nugent! Hearts & Science, MG OMD, OMD UK, PHD

This week Vicky Fox FIPA took the stage at The Future of TV Advertising conference, where she spoke about the next steps in TV measurement and joined Karen Nelson-Field PhD, founder of Amplified Intelligence, to discuss the future of attention planning and how advertisers and brands can take action. #FTVAGlobal

OMG UK is officially Google Test & Experiments Certified. The certification recognises our expertise in core measurement tools and methodologies – including Effectiveness Strategy, User Conversion Lift, Advanced Geo Experiments, Causal Impact Analysis and Extended A/B testing for AI-led media - that are fundamental to driving measurable business outcomes for our clients.   #Google #Annalect #TRKKN #ExperimentsCertification #Effectiveness #MediaMeasurement

In his latest column for The Media Leader UK, Head of Futures Phil Rowley discusses how we live in an age of digitised 'perma-nostalgia', how this impacts the way audiences consume media and the profound effect that this has on our culture. Read the full article here: https://lnkd.in/eusbbHF2

This week, Media For All [MEFA] held their Diversity & Inclusion Awards, recognising individuals and organisations who are making significant contributions to diversity and inclusion across the industry. A huge congratulations to Serhat Ekinci for winning the Hammer Award, which recognises individuals who are shattering the glass ceiling and making remarkable strides in incorporating DEI across the business. More congratulations follow for OMG UNITE and PHD for both winning and for being highly commended in the Inclusive Media Planning & Buying category.   We're also proud to be highly commended in the All in Champion Award category, a testament to our work in ensuring that we create a culture where everyone is able to thrive.   Congratulations to everyone involved!

This morning we welcomed our clients and agencies to our Privacy Perspectives event, where alongside experts whose legal and policy work is shaping the future of digital marketing, we discussed new privacy regulatory developments and the impact they may have on our industry in 2025 and beyond. A huge thank you to our esteemed privacy panel Max Schrems, Rafi Azim-Khan, Christopher Knight, Konrad Shek, hosted by OMG UK's Chief Ethics & Compliance Officer Katie Eyton, and to everyone who joined us for an interesting morning of discussion and debate.

"An inclusive mindset is something that should permeate throughout the organisation." Kiran Bance, Group DEIB Director at OMG UK, discusses the importance of creating a culture where every individual feels valued, respected and empowered to thrive. Campaign UK Read here: https://lnkd.in/e8ktj7c7

Yesterday we hosted the future generation of media superstars as part of the IPA (Institute of Practitioners in Advertising) #AdvertisingUnlocked programme. Thank you to all of the teams involved in giving the students an introduction to the world of media and to the IPA for driving such an important initiative.

“OMG and Omnicom Group’s 10 years of innovation come together in its comprehensive Omni platform, which contains media planning tools, an AI-powered assistant, first-and third-party data, and end-to-end marketing orchestration capabilities, including a creative sandbox.” The Forrester Wave™: Media Management Services, Q4 2024 Read More: https://bit.ly/48QCJsf