NOVUS Media LLC’s Post

'Tis the season to be discovered by holiday shoppers! Here are the top digital channels to maximize your festive campaigns. From Connected TV to Digital-Out-Of-Home, StackAdapt has the insights you need to unwrap an impactful advertising strategy during this time of gift-giving. #CTV #DOOH

📚 In need of some summer poolside reading? Our latest blog post takes a closer look at #pDOOH, and provides practical tips on how brands and advertisers can leverage it to its full potential. 💪 Dive in!

What the evolution and future of digital out-of-home advertising could look like? Grant Simmons VP Kochava Foundry shares insights with MARKETING-INTERACTIVE into 💡 performance measurement in DOOH 💡 the shift to performance based metrics 💡 future trends #DOOH #performancemarketing #marketing

Some great insight here! To really succeed online, you need to blend in some offline magic. That's where programmatic digital out-of-home (pDOOH) advertising comes in, offering flexibility, control, and instant tweaks that keep campaigns on point. These stories show a shift towards smarter advertising that puts people first. It's not just about how many clicks or views you get anymore. It's about connecting with real audiences in real places, blending digital smarts with offline impact to make campaigns truly effective. #Programmatic #DOOH #Marketing

🎯 Attribution is a powerful tool for marketers, but it's often misunderstood when it comes to #DOOH advertising. In fact, some advertisers think DOOH can be difficult to measure—but recent advancements in attribution have shown that tracking campaign impact might be easier than you think. Following our recent webinar on the subject, we sat down with Broadsign’s Director of Data Partnerships Ryan Pogy, to answer some common questions about measuring #DOOH effectiveness. Give it a read! 👇

"76% of recent digital out-of-home (DOOH) viewers took action after seeing an ad, such as watching a video (38%), visiting a restaurant (36%), purchasing in-store (30%), word-of-mouth conversations (30%), and visiting a store (29%)," according to a study from the OAAA and The Harris Poll. DOOH advertising is transforming the landscape of marketing, offering dynamic and interactive ways to engage with consumers in public spaces. The recent study by the OAAA and The Harris Poll underscores the significant impact of DOOH on consumer behavior, reinforcing its importance in modern advertising strategies. Check out this great article from Sara Lebow for more insight. #DOOH #Advertising #Marketing #Branding #ConsumerBehavior

In today's fast-paced digital landscape, capturing attention is increasingly challenging. Enter Digital Out-of-Home (DOOH) advertising—a rapidly emerging method that combines the proven impact of traditional out-of-home advertising with the innovation of digital technology. DOOH empowers brands to engage their target audience in real-time, delivering messages when they matter most. Discover how this powerful advertising solution can elevate your marketing strategy. 👉 Read the full blog post on our website - https://lnkd.in/gnzsYWpc Author: Zareen Khaled

Advertiser adoption of programmatic digital out-of-home continues to grow, as brands see the benefits of automating DOOH campaigns alongside other channels. Read more to learn how pDOOH can help advertisers reach their goals beyond brand awareness: https://loom.ly/dLoCz50 #DOOH #programmatic #pDOOH #adtech #mediabuying #adPlanet

🔹 Real-Time Geofencing + DOOH = Next-Level Advertising 🔹 Combine the power of geofencing and DOOH to deliver real-time, location-based ads that connect with consumers right when they’re nearby. This strategy ensures your message is timely, relevant, and engaging! 📍🚀 Check out our blog to learn how this dynamic approach can boost your campaigns: Read more here! https://lnkd.in/gPfX4ekB #DOOH #Geofencing #Marketing #DigitalAds #CustomerEngagement

Maximize Summer Visibility: Unlock the Power of DOOH Advertising https://lnkd.in/eadrfxCg #MarketingStrategy #DOOH #Summer2024 #DigitalAdvertising”