Jacqueline Kerr’s Post

Following WARC’s Future of Programmatic 2024 report, programmatic advertising is facing some big challenges—think brand safety, ad fraud, and sustainability. But here’s a thought: why not look to digital Out of Home (DOOH) as part of the solution?💭 In the latest from NewDigitalAge, Clear Channel UK's Programmatic Commercial Lead, Dominic Dunne, explores how DOOH offers marketers total control over their ads while helping them hit their sustainability goals. If you need help navigating the future of programmatic, read more about the power of DOOH here 👇 https://okt.to/yQ8XlV #DOOH #AdTech #ProgrammaticAdvertising #Sustainability #PlatformForBrands

Following WARC’s Future of Programmatic 2024 report, programmatic advertising is facing some big challenges—think brand safety, ad fraud, and sustainability. But here’s a thought: why not look to digital Out of Home (DOOH) as part of the solution?💭 In the latest from NewDigitalAge, Clear Channel UK's Programmatic Commercial Lead, Dominic Dunne, explores how DOOH offers marketers total control over their ads while helping them hit their sustainability goals. If you need help navigating the future of programmatic, read more about the power of DOOH here 👇 https://okt.to/O14U9X #DOOH #AdTech #ProgrammaticAdvertising #Sustainability #PlatformForBrands

Following WARC’s Future of Programmatic 2024 report, programmatic advertising is facing some big challenges—think brand safety, ad fraud, and sustainability. But here’s a thought: why not look to digital Out of Home (DOOH) as part of the solution?💭 In the latest from NewDigitalAge, Clear Channel UK's Programmatic Commercial Lead, Dominic Dunne, explores how DOOH offers marketers total control over their ads while helping them hit their sustainability goals. If you need help navigating the future of programmatic, read more about the power of DOOH here 👇 https://okt.to/uT4DLI #DOOH #AdTech #ProgrammaticAdvertising #Sustainability #PlatformForBrands

Following WARC’s Future of Programmatic 2024 report, programmatic advertising is facing some big challenges—think brand safety, ad fraud, and sustainability. But here’s a thought: why not look to digital Out of Home (DOOH) as part of the solution?💭 In the latest from NewDigitalAge, Clear Channel UK's Programmatic Commercial Lead, Dominic Dunne, explores how DOOH offers marketers total control over their ads while helping them hit their sustainability goals. If you need help navigating the future of programmatic, read more about the power of DOOH here 👇 https://okt.to/FbIwCp #DOOH #AdTech #ProgrammaticAdvertising #Sustainability #PlatformForBrands

Programmatic advertising's rise, now dominating over 90% of U.S. digital transactions, is a testament to its transformative power. As we move forward, PDOOH is poised to redefine the out-of-home space, with dynamic data-driven strategies leading the charge. Embracing this evolution offers brands a unique opportunity to engage more effectively, especially as the demand for sustainability and personalization grows. #DOOH #Advertising #Media #ProgrammaticAdvertising

Know your numbers. Understanding the impact of your programmatic DOOH campaigns is vital for creating an even bigger splash next time. However, verification isn't created equal. US advertisers consider independent verification to be the most valuable measurement capability, but not every platform offers it. Could Veridooh's new partnership kickstart a revolution? #DigitalOutOfHome #CreativeAgency #AdvertisingAgency #MarketingMetrics #MarketingAgency

In the span of just 12 years, the landscape of digital transactions has undergone a seismic shift. US Programmatic display and video advertising, which once accounted for less than 10% of all digital transactions, now represent over 90% as of December 2023, according to Insider Intelligence. The programmatic revolution in DOOH is well underway, offering new opportunities for growth, innovation, and sustainability. By embracing data-driven strategies and integrating DOOH into omni-channel campaigns, advertisers can unlock significant value and drive more effective, impactful advertising in the digital age.

In the new normal, traditional display ads are no longer enough for firms to make a good impression on consumers. To optimize a larger return on investment, advertisers want a more thorough grasp of consumer preferences. In light of this, the following five programmatic ad platform characteristics are crucial for increasing both customer engagement and ad revenue: https://lnkd.in/dEsADrsH #ProgrammaticAdvertising #ProgrammaticAds #newgen #customerengagement #Aroscop #DOOH #DataAnalytics #CTV #programmatictv #DPP

Advertiser adoption of programmatic digital out-of-home continues to grow, as brands see the benefits of automating DOOH campaigns alongside other channels. Read more to learn how pDOOH can help advertisers reach their goals beyond brand awareness: https://loom.ly/dLoCz50 #DOOH #programmatic #pDOOH #adtech #mediabuying #adPlanet

'Tis the season to be discovered by holiday shoppers! Here are the top digital channels to maximize your festive campaigns. From Connected TV to Digital-Out-Of-Home, StackAdapt has the insights you need to unwrap an impactful advertising strategy during this time of gift-giving. #CTV #DOOH