Teegan Gardner

Out-of-home continues to stand out, defying the current tough advertising market! 🚀 The latest SMI results reveal that out-of-home advertising revenue growth in Australia exceeded expectations in the June quarter, rising by an impressive 6.7%. This surge highlights the channel's significant effectiveness in reaching and engaging audiences. Check out the article on AdNews Australia below. 👇 #OutOfHome #Advertising #OOHGrowth #ProgrammaticOOH

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News from SXSW Sydney! Last week, our very own Rob Wall, MD of Love Media, joined industry leaders like THE ICONIC's Georgia Thomas to discuss the future of brand metrics. Traditional metrics like click-through rates or app downloads are no longer enough to measure true campaign success. Rob emphasised the importance of focusing on lasting impressions, not just the last impression, and the need to shift from traditional attribution models to approaches that reflect long-term brand impact. If you missed the talk, you can check out some of the highlights of the discussion on how brands can drive meaningful growth by moving beyond short-term metrics in the article below 👇 #SXSW #BrandMetrics #MarketingStrategy #LoveMedia

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Our biggest event to date. Google's Head of Partners & Agencies AUNZ and Bonfire's Head of Media Strategy had much to say about AI in marketing. They left the audience with a list of things to think about and access to resources to guide them on their AI journey. Now, you can access them too. Google's Arshad Mirza noted, “AI is not going to do marketing for us. Marketing is about understanding your audiences and customers. Marketing is about people. AI is not going to be doing that, but it can be an enabler. You are still in the driver’s seat, and you will be the one to create real value for your customers moving forward.” Our recap will take you through the top questions you must ask your team and Google's six factors influencing a brand's ability to adapt to AI. Bonfire's Matthew Elshaw showed our audience exactly why and how to prepare for generative AI in search. Our resources are a key way to do this. Read the full event recap here: https://bit.ly/3z5aA2Y Thanks to our media sponsor Business News.

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Breaking news: Google has decided to keep cookies after all! 🍪😄 Thanks AdNews Australia for featuring our insights on Google’s decision and its implications for brands. "By effectively choosing 'nothing' and making cookie use optional, Google leaves the door open for users to opt out in droves. It’s a bit like Apple’s approach, where when given the choice, over 70% of users chose to disable tracking, leading to significant data loss for advertisers." Read the full opinion piece here: https://lnkd.in/gbsZgBiM #Google #DigitalAdvertising #Cookies #Marketing #AdNews #Privacy #AdTech #FirstPartyData #BrandStrategy #DigitalMarketing #DataPrivacy #TechNews #AdvertisingIndustry #MarketingStrategy

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Did social media play a part in your Black Friday purchases this year? 🛍️ According to our 2024 Australian and New Zealand Ecommerce report with IAB Australia, 58% of shoppers aged 18-29 say influencers and social media impact their research and shopping habits. Read more in Mediaweek Australia here - https://lnkd.in/g98CaYd2 ➡️ Get your copy of our Australian & New Zealand Ecommerce report here - https://lnkd.in/gujqwi82 #MarketResearch #MRX #ConsumerInsights #DigitalMarketing #AdEngagement #BlackFriday #SocialMedia #Ecommerce

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In an article for AdNews Australia, Ben Baker, APAC Managing Director at Vistar, explores why more Aussie marketers should embrace global out-of-home (OOH) strategies. As the media landscape evolves, programmatic OOH is creating new opportunities for brands to engage audiences at scale. Discover how adopting these tactics can transform local campaigns and drive measurable impact. Check out the article below! 👇

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If you'd like to explore where best to engage with audio audiences in Australia, the 2024 Neilson Report provides great insight into audio’s reach and impact in the U.S. https://bit.ly/3XaNSQy

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🌟 Client Success Story: Website Campaign 🌟 🚀 Campaign Duration: 15 Days 🗓️ Time Range: 25th March, 2024 - 8th April 2024 We're excited to share the impressive results from our recent campaign for a client! 📊 Campaign Performance Overview: Link Clicks: 193 clicks per Day📈 Cost Per Link Click: $0.13 Amount Spent: $100 per Day Despite a reduction in spend, we optimized our ad strategy to maintain a competitive cost per link click. Our data-driven approach and targeted ads continue to deliver strong engagement and drive traffic to our client's website. 👨‍💼 Are you a travel company facing challenges with social media management and ad budgets? Let Media Trendix help you navigate the digital landscape! With our expertise in social media management, social ads, and organic growth strategies, we'll elevate your online presence and drive results. 📞 Contact us today: +44 7405 708900 📧 [email protected] #digitalmarketing #socialmediamanagement #AdCampaigns #clientsuccess #MediaTrend

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Paid social advertising sometimes gets overlooked in favour of Google ads, but for many businesses it is a more effective way of reaching end users. Read more in our expert guide. https://lnkd.in/ght5xayb

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Our very own Tom Glover, Head of #SEO, is featured in AdNews Australia today, sharing his perspective on OpenAI’s entry into the game of monopoly that is #search and the implications this could bring to the competitive and consumer search landscape. It's a fascinating read, with the industry weighing in with their predictions for SearchGPT and its potential to disturb Google's dominance in the category. You can read the full article here: https://lnkd.in/g8s9vu9D #SEO #DigitalMarketing #OpenAI

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🚀 Did you know that 70% of Chinese consumers trust recommendations on Little Red Book (Xiaohongshu)? As we look to 2024, this platform is a goldmine for marketing directors and managers targeting Chinese audiences in Australia. 🌏 Here are 3 tips to leverage this opportunity: 1️⃣ Collaborate with local influencers to build authentic connections. 2️⃣ Use data-driven insights to tailor your content strategy. 3️⃣ Highlight Australian products' unique appeal to Chinese consumers. Case in point: A skincare brand saw a 50% sales boost by partnering with top influencers on Little Red Book. Why should you consider RED? 1. 70% of Chinese consumers trust recommendations on Little Red Book (Xiaohongshu), making it a powerful platform for influencer marketing. 2. Chinese tourists spent AUD 12 billion in Australia in 2023, highlighting the significant economic impact and potential for targeted marketing. 3. Australia saw a 30% increase in Chinese student enrolments in 2023, indicating a growing demographic that can be reached through tailored marketing strategies. Looking to establish a brand presence on RED? Or to run a Black Friday influencer campaign? Ask us about KOL's and KOC's (influencers) we have lots of local Chinese influencers in our Balmer Agency group👇

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The DOJ has officially ruled Google a monopoly. What does this mean for the tech giant, its competitors, and the broader digital ecosystem? Our founder & CEO Vic Drabicky shared his 2025 outlook with MediaPost’s Laurie Sullivan, diving into what a potential breakup of Google could look like and the ripple effects it might create. Between media behemoths Google and Meta, Vic describes a “roar behind the scenes” as they fight for incrementality. Read Vic’s full commentary and additional expert analysis at the link in comments. #Google #Chrome #TechNews

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🌟 Maximise ROI with Google Ads for Local Businesses! 📈 Enhance your ROI through strategic planning & effective implementation. Tailor content, optimise account structure, identify target audiences, analyse high-spending areas, & monitor key performance indicators. 💡 Discover key strategies for local businesses to optimise Google Ads investment & achieve tangible results. 🚀 #GoogleAds #LocalBusinesses #ROI #PPC #MarketingSuccess

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Former Carat and Dentsu Aegis Network ANZ boss Simon Ryan reckons the new breed of nimble holdcos can outmanoeuvre the old guard – and he’s still planning to run one globally, just as his old boss Jerry Buhlmann did, helming the business that bought the smaller one he co-founded, and then the bigger fish that snapped up Aegis. With private equity grafted muscle, Ryan reckons he’s skipped five years of scale grind – but still gets to act like an independent. Now he’s hunting acquisitions, with content and creative first off the bat. He thinks local media owners need a Kerry Packer-esque bruiser in the face of global platform onslaught as jumpy marketers pile into channels that claim a direct link to sales. Per Ryan it will likely get worse before – or if – it gets better. RyanCap dentsu Carat Australia

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Expect more structural upheaval in the $14bn ad market in the next 12-18 months as more corporates like Commonwealth Bank’s move this week to monetise owned media assets join retailers in carving out new touchpoints to customers, says Coles360 boss Paul Brooks. Broad consensus has retailer media growing 10-20 per cent at present and will exceed forecasts of a $1.6bn to $1.9bn pool by 2025.

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🔊Just released: The 'Social Media Report, Australia' This report uncovers key insights into the opportunities for businesses to gain a competitive advantage in the #socialmedia landscape in Australia. Download the report here 👉 https://lnkd.in/dafJ7P9y to discover the drivers of social platforms engagement, explore top influencers, brand strategies, partnerships, and more! #SocialMediaAustralia #SocialMediaReport  #DataAnalytics #Comscore 

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ICYMI: IAB Australia unveils Retail Media measurement guidelines for 2024: New framework outlines principles for transparency, consistency, and accuracy in retail media measurement.

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