Christopher Dorsey’s Post

Magenta Friday [North America edition] is coming up quickly! There will be informative sessions from our C-Suite, from our amazing clients like Lenovo and Fanduel, from acclaimed international business strategist Jay Baer, and also.. from me! 🤓 I'll explore how marketers can rethink their discounting strategy even when customers expect deals in tough times. The four pillars in this session include: * How to personalize major sales events and offers inside your existing comms  * How to drive financial value beyond discounts and elicit a symbiotic value exchange with customers * How to understand and action on customer's price elasticity * How to lean into AI-powered marketing to wean consumers off a dependency to promos Register here: https://lnkd.in/eFGw8hDF

Are you strategically dazzling your Best Customers with over-delivery tactics? How about that perfect timing for upselling and cross-selling after a purchase? Dive into these 5 inspiring customer success strategies from top-notch examples like Blue Apron and Coolblue to supercharge your revenue. Plus, discover the power of advocacy programs, soft benefits, and re-purchase campaigns in keeping your loyal customers engaged. Ready to take your marketing game to the next level? https://lnkd.in/g-dRRQJ6

“CDP’s just aren’t all that, my business just doesn’t need one”. Would increased ROI change your mind 🤔 Check out this Fireside chat to see how a business increased their ROI by deploying a Customer #Data Platform (#CDP) at their company on the 15th!

What’s the secret behind Cred’s rise to a multi-million dollar company? Swipe to uncover the game-changing strategies that fueled their growth. From mastering customer loyalty to innovative brand positioning, this is a blueprint for success you don’t want to miss! Ready to elevate your brand to the next level? Let’s dive in. #CredSuccessStory #BusinessBreakthrough #DigitalMarketing #GrowthStrategy #Eleven11Services

I don't have many "pinch me" moments in my career, but this is one of them. Klaviyo shared a memorable milestone during their latest earnings call: Jones Road Beauty had a record-setting BFCM, being up over 150% year-over-year. Our strategic partnership with Klaviyo has been crucial in navigating and thriving in the dynamic, highly competitive landscape of e-commerce. They've been a fantastic partner in this process. Our customer-centric approach to email focuses on the customers' journey, eliminating assumptions, asking ourselves questions, listening to our customers, and leveraging data to craft personalized experiences that deeply resonate. Here's to creating more "pinch me" moments this year.

Monday was Day 1 of the Girls in Marketing event ✨ They shared a great reminder that tends to be overlooked by many businesses. What, you might ask? Knowing your audience. Here are 4 reasons why you should know them... 1. Personal Touch: Get inside your audience's head to help you come up with the messaging they really want. 2. Speak Their Language: When you know your customers inside and out, you’re able to learn the right words they use. 3. Improved Product Development: Know what they like and don’t like so that you can whip up something they will love. 4. Customer Loyalty: By understanding their behavior and preferences, you’ll be able to help create awesome strategies for retaining existing customers to keep them coming back for more. Stay tuned for more lessons!

Meet Armand Hershowitz at CommerceNext to discuss how you can become a leader in Retail Media advertising. Join him to explore the key challenges that, if resolved, enable scale and optimal ROI on what is rapidly becoming the largest customer acquisition platform. Learn how to best support and align your marketing teams to accelerate growth and stay ahead in the competitive landscape of retail media. #NightMarket #CommerceNext #RetailMediaAdvertising

Hey! So Bold Xchange was pretty quiet to start the year. That's because we were working on something big. Now I can share—we pivoted. Allow me to reintroduce Bold Xchange: a software tool empowering relationship-driven sales reps to send more engaging gifting campaigns using eGift cards to local, small businesses instead of more generic options like Starbucks or Amazon. You can visit our new website here! https://boldxchange.com Our software is currently available in St. Louis and Kansas City. Leave a comment telling us where you think we should go live next. 👀 If you're already familiar with Bold Xchange—although there's some overlap—you know that this "new" Bold Xchange is quite different. Our team has always been nimble in response to what we learn from our customers, the market at large, and our evolving vision. It's the startup way—and a big part of why we enjoy what we do. With the cat out of the bag, I'm excited to share about what we've been working on in secret, and we plan to keep building in public so that you can follow our progress. We're on a mission to make any relationship-driven sales process much more convenient and enjoyable for reps, for customers, and for small businesses who can grow much bigger in the process. Onward and upward 🚀🚀🚀

Modern enterprises have a lot going on every day—product teams readying for launch, sellers rolling out customer workshops, and marketers racing to get the word out to customers. What if you could help each team collaborate more efficiently to engage customers? Collaborate more effectively on upcoming campaigns and go to market faster with ContentGen. Learn how at https://lnkd.in/e_meH65m

Day 2️⃣ of Demofest will unfold this afternoon, European time. Day 1️⃣ was as usual, packed with thought provoking and inspiring content, simply scanning my notes some of my take-aways.... 🔗 Susan Beal talked about the confluence of Customer Success and Presales to drive greater customer advocacy and the evolution of the Presales role 📼 Art Fromm reiterated the point that whilst a lot has changed from a B2B buying behaviour perspective, Sales and Presales have not changed accordingly 🎤 David Duffett gave us a masterclass on presentation planning and delivery with his 7 Power Presenting Protocols to incorporate into your approach 👮 Steffen Brettschneider provided some new "crimes" to watch out for as Presales modernises and digitises some of the service. 🔮 Ani Gottiparthy gave some real insights into reality of AI and LLM in the Presales domain. 👥 Garin Hess challenged us to think deeper about what the facts are telling us, the influence of Marketing and Presales upon the Buyer Journey and how a more joined up approach to deliver a "Qualified Buying Group" as a gate in the funnel would benefit everyone. 👁️ Chad Wilson, Daniel Conway and Taunya Bunte held a great, conversational session on building, maintaining and evolving your Personal Brand, sharing authentic, real world experiences and stories. 🤖 Todd Janzen challenged Presales to recognise the function is in transition, to redefine the role, rethink the comp structure and take take ownership of the data and apps required to deliver excellence. Oh, and demo'd some tools that are like a wake-up call as to how productivity and scale are coming to Presales operations 🫶 📊 Mark Green and Kerry Sokalsky strolled through sections of the Consensus Compensation and Workload report bringing some of the data to life. With the growing scale of the statistical sample and now the tenure of the report, this now brings trending insights across the profession. Really looking forward to day 2..... 🫨, oh, did I mention I was presenting? 👉 https://lnkd.in/ehPnNgmK #demofest #buyerenablement #salesengineering #presales #marketing #sales #abm