Consensus

Presales is the glue that holds GTM teams together. 💥 In PreSales Collective latest blog, Consensus's own Adam Freeman dives into how aligning Presales, Sales, Marketing, Customer Success, and Product teams is the key to transforming the buyer journey. When these teams work together, deals close faster, bigger, and with better retention. 🔗 Check out the full article on how scaling your presales expertise can accelerate your efforts and boost revenue: https://lnkd.in/dM9dMqUB

Your demo metrics aren’t getting you a seat at the table If you want to be in the room where decisions happen, it’s time to rethink your strategy. Metrics matter, but they have to be board-level metrics. 👉 “The number of demos you run? Not a board metric. Hours spent prepping? Nope. The numbers that matter are revenue and retention.” Hear how Susan Beal breaks down the hard truth about presales, customer success, and what it really takes to elevate your role: ✅ Owning outcomes that actually move the needle. ✅ Building bridges with CS for a seamless post-sale experience. ✅ Tying your contributions to revenue retention and renewals—the metrics that count. Ready to level up and align your presales and CS teams for maximum impact? Catch the episode here: https://lnkd.in/eBqxh2Nf

Traditional MQLs just don’t cut it anymore. 83% of the buyers journey happens without buyers even TALKING to sales. With today’s self-guided buyers, it’s time to evolve your approach. Enter the PQL — leads who’ve already experienced your product’s value and are ready to convert. In our latest guide, we're breaking down how to: - Spot the key behaviors that define a PQL - Boost conversion rates by focusing on leads 5x more likely to close - Shorten sales cycles by aligning with buyers ready to move fast - Stop wasting time on low-intent leads 👉 Download the guide and discover how to turn your product’s value into your biggest competitive edge: https://hubs.ly/Q0305y-n0

Big numbers deserve big praise. Congrats on another stellar year to the Consensus customer community. You shine, we shine ⭐

We don’t mess around during the holidays at Consensus. 🥂 What do your holiday Zoom shenanigans look like?

🏆 Shoutout to Paul Logue—this year’s Demmys Grand Prize Winner AND Dynamic Demo Rockstar! Paul didn’t just show up—he raised the bar. ✅ Enterprise-specific content? Check. ✅ Micro demos that deliver? You bet. ✅ Drone shots for next-level engagement? Oh yeah. Paul blends creativity and authenticity to give buyers exactly what they need, when they need it. And he’s not stopping there. Up next: Leveraging AI-powered personal intro videos to scale executive engagement. Innovation. Buyer enablement. Total standout. Well-deserved, Paul! 👏 Stay tuned for more stories from The Demmys Winners' Circle—and learn more about our annual event here: https://lnkd.in/eEbAhuP9

Last call for speakers! 🎤 Do you have insights that can revolutionize buyer enablement? Don’t miss your chance to take the stage at DEMOFESTx West Coast 2025! We’re looking for bold ideas on how to: - Align teams to drive bigger wins - Empower presales for seamless buyer experiences - Bridge the gap between sales, marketing, and customer success 📅 When: Thursday, February 20, 2025 | 9 am - 6 pm 📍 Where: Convene at 100 Stockton This is your final opportunity to share your expertise and help us shape an unforgettable event. Submit your proposal now—before the deadline closes! Submit here: https://hubs.ly/Q02_Zf1J0

Are your demos aligning with the buyer’s process—or just your sales playbook? During Two PreSales in a Pod - Podcast, special guest Sheevaun Thatcher, CPC shared: - Why timing your demo with the buyer’s process changes everything. - How great demos spark curiosity that keeps buyers coming back. - The shared KPIs presales and enablement teams can use to drive revenue together. “Whenever I did a demo, I never did a complete one. As soon as they started talking sales, I closed my laptop. And guess what? They always called us back.” Rethink your demo strategy and learn how to create buyer momentum. 🎧 Catch the full episode here 👉 https://lnkd.in/eZ76ZUM7

🏆 And the Demmys Go To… A MASSIVE round of applause for the 2024 Demmys winners! These legends are redefining demo automation, streamlining workflows, and driving adoption like pros. Check out the full list of stars below: Rachel Healy, Salesforce Federico Amianto, Docebo Bruno Feldmann, SAP Alberto Herrero, SAP Concur Aubree Côté, M.A, SAP Concur Brian Oehling, SAP Concur Christine Malcolm, MBA, SAP Concur Elyse OGara, SAP Concur Kevin Williamson, SAP Concur Matthew Wilson, SAP Concur Steve Ridley, IFS Juliana Nonemacher, IFS Ryan Truxal, Autodesk Paul Wynn, The Access Group Otto Poikolainen, IFS James Taylor, Lucanet Jennifer Briede, Cyncly Luke Slan, Clio Sarah Jane Clews, CyberArk Andy Spencer, Mimecast Bailey Ferrari, Salesforce Ann Ault, Henrik Aaheim, Logan Dockery, Logan Seger, Salesforce Zach Tullis, Christopher Cave, Ryan Hatch, NetSuite Alex Asmus, Jen Dutton, ☁️ Jess Hoekstra, Julia Hull, Debbie Kirkwood, Tomas Berry, Tom Karki (He, Him), Coupa Paul Logue, Emburse Taylor Gladieux, Workday John Care, Mastering Technical Sales Let’s celebrate these champions of demo automation who are paving the way for innovation and success. See you next year 😉

Take the Stage at DEMOFEST Virtual 2025! We’re looking for GTM trailblazers and #presales pros to share their boldest ideas with a global audience. If you’ve got fresh insights, breakthrough strategies, or inspiring stories about aligning teams and transforming buyer experiences, this is your moment to shine. 📅 Event Dates: April 22–24, 2025 Think you’re up for it? Prove it. 👉 Apply Now: https://hubs.ly/Q02_kTZw0