Gong

WE’RE. SO. BACK. *The* must-attend virtual event for revenue pros is back on November 22nd. Join us to hear from top minds at Amazon, Reddit, and Workday about harnessing AI to drive growth and innovation across GTM functions. You’ll walk away with: ✅ Actionable insights ✅ Proven strategies ✅ Game-changing tactics Last year was epic (watch below) - But we’re going bigger. Save your spot here: https://lnkd.in/gXuXWkvj

I FEEL SEEN

WE CALLED IN THE BIG DOGS (The Avengers of the sales world… if you will) - To share their expert advice on improving reply rates. Because if you’re struggling to drive more pipeline — and land more wins — you HAVE to tackle reply rates. And the best way to do that is through outstanding sales engagement. This roster of concrete tips from 8 experts can help you get there. They cracked the code on compelling subject lines and so much more, and now they’re sharing how to succeed at the most challenging parts of sales engagement: https://lnkd.in/gH6jBbc4

GONG X SHOWPAD Ever wonder how engaged your buyers really are? Now, with the Showpad integration, mutual users can get the full picture right in their activity timeline. Here’s what this means: You’ll know when a buyer reshares content with their team. Plus, you’ll be able to track which content is grabbing attention—fast. No more guessing. Just clear, actionable insights into your buyers’ activities. Check out the integration and see it in action 👉 https://lnkd.in/gw-vjutN

THE SECRET TO RUNNING A TOP-NOTCH REVENUE TEAM? Invest in your people. Shane Evans, Gong CRO, is on the 30 Minutes to President's Club podcast, dropping his top strategies for building a winning team (at scale). His playbook? ✅ Spot best-fit candidates  ✅ Empower your team to do their best work ✅ Build a process that sticks Tune into the episode for more of Shane’s insights here 👉 https://lnkd.in/gE-44DV9

HOT OFF THE PRESS Your one-stop-shop for everything you need to read about Revenue AI. The first edition of The Edge Magazine is here! Practical advice, data-driven insights, and trending topics for revenue leaders, by revenue leaders. Get your copy of the first issue here: https://lnkd.in/gH5jhC8e

MORE PERSONALIZATION = MORE REPLIES Every seller has their go-to strategy. But top performers? They mix it up. Reach more buyers. Book more meetings. We analyzed 30,000+ emails. Reps who used multiple personalization approaches saw reply rates skyrocket. Try it: include contact-specific details, account insights, even industry trends. Before hitting send, think—how can this email connect better? Your buyer (and your bank account) will thank you.

WHY GONG? Just ask Damien Swendsen, SVP of Revenue at Verse.ai. He says choosing Gong as his org’s Revenue AI Platform boiled down to two things: 1. Functionality 2. Ease of use Check out how Verse.ai achieved a 76% boost in revenue and 25% more accurate forecasting with Gong here: https://lnkd.in/g7kHqxfH

HOT TAKE: Open rate is a vanity metric. Yet, many sales teams rely on it to measure outbound success. To drive pipeline, revenue teams need to focus on the engagement metrics that matter most. Download our cheat sheet to learn what you should be tracking, and why → https://lnkd.in/dtyS7Aai

GONG SALES HACK 💡 Fewer discovery questions have a positive correlation with win rates. Why? Your customers don’t feel like they’re in the interrogation room. But fewer questions mean less room for error, and you need to be economical with what you ask. Try this ⤵️ Look at the top performing reps on your team with the lowest question rate. Check out five of their most recent closed/won deals. Ask Gong’s AI > What discovery questions did [rep’s name] ask on this deal that got the most detailed answers from the customer? Listen to excerpts of their calls to see HOW they asked the questions (framing, tone, tempo) Write down any recurring questions that get great response Practice with a peer and try it on your next call. Better questions = better discovery = better business cases = higher win rates. What Gong hacks are helping you win more deals? Tell us about ‘em.