Night Market

CES is a global stage for innovation, where emerging technologies set the course for industries worldwide. For those focused on retail, e-commerce, and marketing, CES offers critical insights into the tools and trends shaping commerce in 2025 and beyond. From AI-powered retail to the evolution of immersive technologies, here are the top trends Night Market is watching—along with some standout session recommendations to guide your experience. AI-Powered Commerce: Transforming Retail and Personalization Artificial Intelligence is revolutionizing how businesses interact with consumers, manage operations, and deliver personalized experiences. AI-powered personalization enables businesses to deliver highly tailored product recommendations to consumers on a massive scale, fostering deeper connections between brands and buyers. Expect to see innovations like AI-enabled customer service bots, smart checkout systems, and predictive analytics that enhance omnichannel strategies.  Recommended sessions: Putting AI to Work at Retail | The AI Assistant and the Retail CX Revolution Immersive Technologies: Creating Deeper Customer Connection Every marketer wants to build loyalty and trust with their customer. Immersive technologies like gamified promotions, digital collectibles, and other emerging technology offer opportunities to better engage customers through interactive experiences. Learn from first-mover brands at CES to identify where you may be able to start testing the impact of immersive technologies while avoiding pitfalls.  Recommended sessions: Revolutionizing Customer Engagement | Game Changers: Transforming the Live Venue Experience | The Future of Immersive TV The Future of Retail: Seamless and Tech-Driven Experiences Technology continues to blur the lines between online and offline retail, improving efficiency and creating seamless consumer experiences. From cashier-less stores to AR fitting rooms, retail innovation remains a major focus. Look out for examples of IoT sensors, mobile payments, and smart in-store solutions throughout the week.  Recommended sessions: Retail Technology Transformation: Online, AI, Social, In-Store | The All-Seeing Store | Grocery Store 2050: The Future of Food Shopping Data Privacy and Ethical Advertising Consumers have been demanding transparency and ethical use of their data, while the industry continues to pursue personalization at scale. Businesses must strike the right balance between targeted advertising and respecting privacy regulations. There is no shortages of content at CES that underscores the importance of marketing campaigns that do right by both consumers and businesses. We recommend seeking out sessions that help you anticipate what’s next in the evolving privacy landscape.  Recommended sessions: From Regulation to Reality: Does the U.S. Need More Privacy Laws? | Data Collection, Privacy and Why You Should Care

CES, here we come! Would you roll the dice on your commerce budget? Find out how Night Market can be the ace up your sleeve without breaking the bank. Whether you’re into linking retail media insights to sales, updating your DTC, AI data innovation or just want to talk shop (or the best place for an old fashioned in Vegas) let’s make it happen. Reach out now to secure a meeting or be invited to our VIP events #CES2025 #Innovation #CommerceMedia #CommerceExperience #AdTech #CES #RMN #CESAtNightMarket #HorizonAtCES #CES2025 #ConnectedFuture

Excited to see Randolph Browning representing the NEON team with our partners at Skai and Path to Purchase Institute during the upcoming #CES2025 event. Connect with Randy and our GTM team on how NEON's AI powered, end-to-end retail media and storefront optimization SaaS tool can generate a 18% increase in true incremental revenue for your brand. #NEON #NigthMarket #HorizonAtCES #CES2025 #Innovation #ConnectedFuture #incrementality #RMN Nikki (Wegner) Raval Collin Colburn Ramendra (Ram) Singh, Ed. D. George Musi

Our head of Commerce Media, Mara Greenwald, will be NYC to provide her perspectives on the how to best leverage the intersection of retail media and social commerce to drive incremental sales.

Congratulations to Gene Turner for being appointed to President Global Chief Client Officer and to David Campanelli being promoted to President, Global Investment.  Very much deserved. Onwards and upwards! https://lnkd.in/esEP5wyv

Excited for Amazon Ads Unboxed next week in Austin, Texas, on October 14-16. George Musi and Randolph Browning Browning from Night Market will be there. Amazon remains the dominant force in ecommerce, providing marketers with a growing array of opportunities. Night Market, a certified Amazon Ads Advanced Partner, leverages decades of experience in driving commerce. Keen to explore how we can help unlock your brand's growth potential, differentiate in a competitive landscape, seize demand, and boost sales on Amazon? Let's connect at the event! #AmazonAds #Commerce #Marketing #NightMarket #HorizonMedia

Marketers need to successfully demonstrate the value of marketing investment, particularly in a chaotic commerce landscape. At Advertising Week, Randolph Browning from Night Market, Allison Robl Stransky from Samsung Electronics, and Marinn Jackson from Amazon Ads discussed how they are using data, AI and insights to drive marketing's role from a cost to a revenue-generating force.

Today is the big day! Randolph Browning, Allison Robl Stransky, and Marinn Jackson is a must see session. Be sure to go to the Great Minds stage at 1:50pm.

We are excited about our VIP Roundtable Lunch at Advertising Week on Thu, 10/10 12-2pm. A Path Forward: Neutral, Holistic Commerce Measurement, will be presented by Night Market and Amazon Ads. The curated conversation will be moderated by Lily Tong. Night Market's Ramendra (Ram) Singh, Ed. D. and George Musi will be participating to discuss how to quantify true incrementality in retail media, gain an unbiased standardization of ROI, understand point of diminishing returns, identify the true efficacy of retail media spend, and determine uplift potential – to ultimately maximize incremental sales performance.

A must-see session! Hear from leaders at Samsung Electronics, Amazon Ads and Night Market at #AWNewYork24 as they dive into the relationship between retail and commerce experiences and marketing. Learn how to make informed decisions in planning, execution and the ways to drive marketing's role from an operational expense to a revenue-generating force. Bookmark this session: https://bit.ly/3BubyXO