Mark McKinlay’s Post

🚩 Did you know the average seller has to use 10 or more sales tools in order to close a deal? The back-and-forth between tabs, learning the intricacies of each tool, and keeping disconnected systems up to date ends up fatiguing sellers, rather than empowering them. By thoughtfully consolidating your tech stack, you can eliminate silos, disjointed workflows, and fragmented data — and help your sellers get back to driving revenue 🚀 Check out our on-demand webinar, “The proliferation of the sales tech stack.” Vanessa Metcalf, VP of Revenue Enablement at Showpad, shares actionable strategies to: 💻 Consolidate your tech stack and make it work for you and your sellers 🤝 Foster better collaboration between teams 💸 Increase efficiency and close more deals Get started: https://lnkd.in/eXH6aanD

If you missed last week’s GTM 2024 webinar, you missed A LOT. Pocus co-founders Isaac Pohl-Zaretsky and Alexa Grabell covered 🔮Why sales have felt like such a slog in 2024 🔮How focusing on more signals, more data, and more emails has made GTM harder 🔮What Pocus has built to solve these problems You can watch the replay at the link below!

Who’s ready to unlock more revenue from your existing customers? Join Chris Donlan, Steve Ancheta and me at THRIVE in Chicago on 9/19/24 at 3:00 PM for our power-packed session: Getting More Profitability from Your Existing Customer Base! Here’s what you’ll gain: 💡 Maximize Customer Insights: Learn how to use the Tech Wheel to identify customer needs and close more deals 💥 Master Cross-Selling: Discover top cross-selling strategies that drive revenue growth, with interactive discussions on how to implement them 🔧 Essential Tools & Tips: Walk away with expert advice and resources to keep the momentum going. Don’t miss out—let’s turn opportunities into profits! https://lnkd.in/eHGhYW3C

Exciting times at MARCOMM Inc. 🚀 as we dive deep into our latest project for one of our valued fractional clients! We've been busy analyzing a massive customer data dump 💾, transforming it into insightful dashboards 📊. Now, we're taking it a step further by crafting personalized messaging 💬 for each customer based on these insights. This process is a powerful reminder of how data , coupled with a touch of creativity ✨, can truly revolutionize customer engagement , especially when we tailor our expertise to the unique needs of our fractional clients. #fractionalmarketing

Marketers, is a Customer Advisory Board (CAB) part of your 2025 marketing strategy? Marina Ilishaev recently joined fellow marketing leaders for a webinar with CMO Huddles, where they explored how CABs can provide fresh insights, solve key challenges, and even amplify your upcoming campaigns. Check out the valuable insights shared by Marina and other leaders. https://lnkd.in/eRPTBd6a #MarketingStrategy #CustomerAdvisoryBoards

Magenta Friday [North America edition] is coming up quickly! There will be informative sessions from our C-Suite, from our amazing clients like Lenovo and Fanduel, from acclaimed international business strategist Jay Baer, and also.. from me! 🤓 I'll explore how marketers can rethink their discounting strategy even when customers expect deals in tough times. The four pillars in this session include: * How to personalize major sales events and offers inside your existing comms  * How to drive financial value beyond discounts and elicit a symbiotic value exchange with customers * How to understand and action on customer's price elasticity * How to lean into AI-powered marketing to wean consumers off a dependency to promos Register here: https://lnkd.in/eFGw8hDF

Our recent webinar featuring Brent Neale, Performance Manager at Walker Hill, and our CEO Daniel Alvarado sparked a great question about campaign messaging in #DemandGen and #PMax! Here's a quick breakdown: ➡️ Demand Gen: Focuses on introducing your product and its benefits. Think: "See how this innovative solution can help you achieve X." ➡️ PMax: Leverages deals and selling points to drive conversions. Think: "Limited-time offer! Get 20% off when you buy now." Want a deeper dive? Check out the full webinar replay! (Link in the comments) 🔗 #freewebinar #ppc #ppcmanagement #googleads

One-Minute Primer on ABM: Deconstructing the Buying Process Today, we're talking about taking a closer look at your customer journey or revenue pipeline—just like the building in the background, sometimes it needs to be torn apart and examined. Have you started at the right point? Talk to your buyers, see what worked, what didn’t, and what they would change. Can you streamline the process? Cut weeks into days, days into hours? Make it easier for your team and your customers. That’s it for today’s ABM primer! #AVM #CustomerJourney #SalesPipeline #ProcessImprovement

You can get insights from your customers. You can get insights from your past customers. You can get insights from your competitors' customers. But how do you get insights from your future customers? That's exactly why we created Prelaunch. #prelaunch #future #customers