Julio Lopez’s Post

Day 2️⃣ of Demofest will unfold this afternoon, European time. Day 1️⃣ was as usual, packed with thought provoking and inspiring content, simply scanning my notes some of my take-aways.... 🔗 Susan Beal talked about the confluence of Customer Success and Presales to drive greater customer advocacy and the evolution of the Presales role 📼 Art Fromm reiterated the point that whilst a lot has changed from a B2B buying behaviour perspective, Sales and Presales have not changed accordingly 🎤 David Duffett gave us a masterclass on presentation planning and delivery with his 7 Power Presenting Protocols to incorporate into your approach 👮 Steffen Brettschneider provided some new "crimes" to watch out for as Presales modernises and digitises some of the service. 🔮 Ani Gottiparthy gave some real insights into reality of AI and LLM in the Presales domain. 👥 Garin Hess challenged us to think deeper about what the facts are telling us, the influence of Marketing and Presales upon the Buyer Journey and how a more joined up approach to deliver a "Qualified Buying Group" as a gate in the funnel would benefit everyone. 👁️ Chad Wilson, Daniel Conway and Taunya Bunte held a great, conversational session on building, maintaining and evolving your Personal Brand, sharing authentic, real world experiences and stories. 🤖 Todd Janzen challenged Presales to recognise the function is in transition, to redefine the role, rethink the comp structure and take take ownership of the data and apps required to deliver excellence. Oh, and demo'd some tools that are like a wake-up call as to how productivity and scale are coming to Presales operations 🫶 📊 Mark Green and Kerry Sokalsky strolled through sections of the Consensus Compensation and Workload report bringing some of the data to life. With the growing scale of the statistical sample and now the tenure of the report, this now brings trending insights across the profession. Really looking forward to day 2..... 🫨, oh, did I mention I was presenting? 👉 https://lnkd.in/ehPnNgmK #demofest #buyerenablement #salesengineering #presales #marketing #sales #abm

Join the team at Frontline Education on May 22 at 10 AM PT to hear how their teams leverage Digital Sales Rooms to delight their clients. What’s unique about this webinar is that you'll hear directly from salespeople along with marketing and enablement. Thanks Tracy Hein, Nichelle Smith, Charles Solis and Caxcy Matlock for joining us and sharing your best practices and tips. Register here. https://lnkd.in/g6vWFh6S   Webinar Key-Takeaways 1️⃣ How to drive better sales and marketing alignment 2️⃣ How to hyper-personalize the customer buying experience 3️⃣ How to make sellers more efficient and productive Sign up today to watch live or catch the replay. https://lnkd.in/g6vWFh6S

“CDP’s just aren’t all that, my business just doesn’t need one”. Would increased ROI change your mind 🤔 Check out this Fireside chat to see how a business increased their ROI by deploying a Customer #Data Platform (#CDP) at their company on the 15th!

We’re excited to share one of our recent episodes of Customer Corner, which dives into how Lenovo uses our healthcare commercial intelligence to: - Better understand health system organizations, key decision-makers, relationships, and more.  - Create technology heatmaps around customer buying patterns.  - Refine sales territories and optimize coverage. Patty Winzenread of Lenovo explains how this results in a win win: being better for their customers and delivering a higher degree of ROI in terms of revenue delivery and scale. Want to learn how your company can achieve similar results? Reach out and let's have a conversation! https://lnkd.in/dUsqpr5e

In this webinar with AMERICAN EAGLE OUTFITTERS INC.’ll reveal media strategies for realizing customer growth, and unpack the true impact of media and how you can leverage it to drive incremental sales for your business. Sign up today. https://lnkd.in/gf_cZvuQ

This session is a must for sales orgs.

Modern enterprises have a lot going on every day—product teams readying for launch, sellers rolling out customer workshops, and marketers racing to get the word out to customers. What if you could help each team collaborate more efficiently to engage customers? Collaborate more effectively on upcoming campaigns and go to market faster with ContentGen. Learn how at https://lnkd.in/e_meH65m

Some say that only SMB buyers are using G2, so their intent data is not relevant for enterprise GTM. Some say that G2 buyer intent data could be leveraged only by marketers, so sellers should care.   Both are misconceptions - and we have the data to prove it. If you're interested in learning how enterprise buyers utilize G2 and how sellers can leverage second-party intent data to accelerate deal closures, our online session with Robin Izsak-Tseng and me is designed for you As it’s an online session - register even if you can’t attend, so you could get the recording and the insights that would be uncovered in our discussion. 

How do industrial marketing and sales ops fit together? Here's one small example from my recent conversation with Cece Kintner as she shared her insights from years in industrial, event and tech marketing and sales. Watch our full conversation here - https://lnkd.in/dN7d4_n5 #Battlecards #SalesOps #IndustrialMarketing

In this webinar with AMERICAN EAGLE OUTFITTERS INC., we’ll reveal media strategies for realizing customer growth, and unpack the true impact of media and how you can leverage it to drive incremental sales for your business. Sign up today. https://lnkd.in/exfhexe4