Joanne Coffey

Unlock the secrets to designing a powerful, valuable jersey patch for your brand! 🏆 Dive into our 'Brand Jersey Patch Playbook' to discover the key factors to make your jersey patch stand out and drive maximum impact. In this report, you’ll find:
 🚀 How partner value is impacted based on various variables 🚀 Trajektory's 6 Indicators for a strong patch 🚀 Broadcast & Patch findings 🚀 And more! Download now to ensure your brand gets the visibility it deserves!

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Why we should all take a lead from the Geico Gecko If I were starting a brand today the one thing I would seriously consider is creating a brand character If that seems like some throw back to 1980's cereal brands then the data would back you up as incidents of brand characters in award winning IPA entries has tumbled dramatically from around 40% to 15% over that time. They really aren't that fashionable today. But you ignore them at your peril because they are one of the most powerful advertising tools out there Orlando Wood who describes them in his incredible book Look Out as "character fluent devices" has shown that they have a profound impact on business results get a copy you won't regret it!) Take the 2024 Super Bowl for example. Had you used a celebrity like most advertisers then the average Star score (emotional response) was exactly the same as those without one. However had you used a branded character then on average you would have seen a massive 1 Star advantage over non characters & celebrities. Add to the fact that they don't charge the same fees as a celebrity and its the Advertising effectiveness bargain of the century! In the latest episode of Uncensored CMO I caught up with the very clever Michelle Moscone (she/her) who is in charge of brand and creative at Geico about the importance of their famous Gecko which is 30 years old now She puts it in a beautifully simply way that the Gecko enables the audience to have a really fast connection with the brand in a lovable way creating a short cut for your brand and message. It's well worth reading Jenni Romaniuk's brilliant book called Distinctive Brand Assets which covers a lot of research on types of assets and how they work. Link to the episode in the comments section below Jon Lombardo Peter Weinberg Vanessa Chin Andrew Tindall Kerry Collinge

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Want to stand out at your next trade show and generate high-quality leads? Lead magnets could be the secret to boosting your trade show ROI. More than 50% of marketers report higher conversion rates when they use lead magnets, making them a must-have tool for engaging attendees. Imagine turning casual passersby into valuable business leads with something as simple as a free trial or an engaging demo. Whether it’s exclusive content, interactive tools, or a contest, the right lead magnet can do the heavy lifting for you. Ready to transform your trade show strategy? Contact Blue Atlas to learn how we can help you craft lead magnets that drive results. Let’s take your booth from ordinary to extraordinary! #LeadGeneration #TradeShows #MarketingStrategy #B2BMarketing #BlueAtlas

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Attention Delaware marketers and business owners! Social Media Day Delaware is just around the corner. Learn strategies to boost your presence, gain valuable insights, and connect with fellow social media marketing professionals. Get your tickets today!

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🌟 Maximize Impact with Customer Reviews! 🌟 In the competitive beauty market, customer feedback isn’t just valuable—it’s essential. Discover how strategic engagement and gathering genuine reviews can transform your brand’s approach and drive significant growth. Dive into our latest insights on leveraging consumer voices to enhance product development and market presence. 🔗  https://lnkd.in/etrzJDmS #MarketingStrategy #Odore #DigitalMarketing

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Align the stars in your data, brand marketers. Shift your focus to traffic trends and local search conversions. Keyword rankings are inconsistent, making them unreliable. Instead, chart your course to business success with tools that improve user engagement and measure SEO’s impact on visibility. See how our tools and insights can get you there in our latest guide: https://lnkd.in/gnQPX9-w

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Marketing today can feel like navigating a maze. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: 💸 Maximize your ad spend 📊 Understand essential metrics beyond just match rates 🤔 Ask the right questions to evaluate data collaboration partners https://bit.ly/3XyhMyJ

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Brand marketing relies on creativity and wit to capture their target audience’s interest. This includes choosing the right color combinations that help the logo properly represent the brand. In this article, we learn what color psychology is and how you can apply it to your own branding. https://lnkd.in/dC_hXvd5 #colorpsychology #branding #huesandcues #brandmarketing

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Did you know 79% of customers switch brands after a single bad experience? 😳 Imagine missing that crucial response—one delay could cost you loyalty." When brands respond in real-time, they turn issues into loyalty and trends into impact. But those that wait? They risk missing the moment (and the customers). Don’t let timing be your Achilles’ heel. With Locobuzz, get ahead, respond fast, and make every interaction count. Book a free demo with us at [email protected] #CustomerExperience #CXO #CustomerSuccess #tech #GenerativeAI

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🍩 Digital attribution: the junk food of marketing measurement 🍔 Junk food is so dang tempting because its heavy in ingredients that use to be rare. Namely fat and salt. Many of us are hard-wired to enjoy junk food in quantities that impair optimal health.   Digital attribution is similar.   Digital attribution tempts us because it is heavy with frequently updated and detailed marketing data. Again this was historically rare, so our brains are drawn to the high density data. It is tempting to use for decisions, even when it is completely inappropriate for a given decision.   Now I am not saying you should never use digital attribution just like I would never advise anyone to never eat junk food. But moderation is key as is the role of mindful consumption…   All opinions are my own.

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Is customer prospecting becoming more difficult for you? Do you think the same approach won’t grow your brand’s customer base? Then try meeting consumers where they are in ways that will surprise and delight them…and your management. Try Programmatic Direct Mail (PDM) Lookalikes. Yes! Going offline can improve reach and conversion by pairing digital with offline efforts, like PDM. Learn more from Amit Nigam, PebblePost’s SVP, Product, in his commentary “How programmatic direct mail lookalikes transform prospecting strategies.” https://bit.ly/3Yf4jKV It works. Leading brands see their prospecting performance improve dramatically with PDM Lookalikes. #directmail #performancemarketing #digitialmarketing #lookalikes

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Achieve brand compliance for your organization with PageProof! 📘 This guide covers everything from understanding what brand compliance is and why it's crucial to identifying key stakeholders and knowing when to involve them. Learn the step-by-step process to achieve seamless brand compliance and drive business success today. Read more: 👉 https://hubs.ly/Q02CJq_t0 #BrandCompliance #MarketingCompliance #Branding

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