Odore

💡 Get to Know Odore’s Advocacy Solution 💡 At Odore, we’ve been empowering beauty brands with our Advocacy Solution - a powerful tool that enables you to identify, recruit, and engage with your most loyal advocates effortlessly. 🎥 Watch now to see how our solution can help amplify your brand through the voices of your truest advocates. https://lnkd.in/eqgTR2Vg #CustomerAdvocacy #BeautyBrands #Odore

“𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙬𝙖𝙨 𝙩𝙝𝙚 𝙠𝙚𝙮 𝙩𝙝𝙚𝙢𝙚 𝙞𝙣 𝟮𝟬𝟮𝟰. 𝘽𝙧𝙖𝙣𝙙𝙨 𝙩𝙝𝙖𝙩 𝙛𝙤𝙨𝙩𝙚𝙧𝙚𝙙 𝙖𝙪𝙩𝙝𝙚𝙣𝙩𝙞𝙘 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣𝙨 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙪𝙨𝙚𝙧-𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙚𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙝𝙧𝙞𝙫𝙚𝙙.” Odore's Armaan Mehta shared his insights on the Global Cosmetics News podcast, reflecting on the major beauty trends and challenges of 2024 🚀 Listen to the full episode linked below. What trends do you think will continue to shape the beauty landscape next year? https://lnkd.in/eq6nWj2i

Great to see our co-founder, Karan Gupta, contribute to this CosmeticsDesign article on the beauty trends shaping 2025 💄 He shared insights on how brands are embracing community-driven innovation and hyper-personalised experiences to deepen consumer engagement. What trend are you most excited to see evolve in 2025? Let’s discuss! Read the full article below 🔗 https://lnkd.in/eNWKFYBD

Calling all beauty brands 📢 Needed a reason to put UGC into your 2025 marketing plans? Prepare to be blown away by this hot stat! Did you know...? "61% of beauty consumers prefer engaging with UGC over traditional brand content." That's incredible! 🥳 What this tells us is - consumers want authentic, REAL and relatable content, from people who look, behave and sound just like them. Imagine how much power that could give your brand messaging! 😲 Turn them from product consumer to brand celebrant by featuring their content in your marketing. Want to know how to get started? We can help! Can we show your brand the power of Odore? #UGC #BrandInfluencer #PartnershipPlatform

It's Black Friday this week - have you incorporated UGC into your strategy? By far the most compelling tool of marketing right now is User Generated Content (UGC). According to a survey by Digital Marketing News (DMN), "68% of millennials say that UGC is a good indicator of the quality of a brand or service". That's hard to ignore! With everyone looking for a good deal before Christmas, conversion rates over Black Friday/Cyber Monday will be soaring. UGC should be a staple part of every brand's marketing strategy in 2025, simply because: ✅ It builds an organic audience ✅ Consumers trust authentic content ✅ An engaged audience builds better brand awareness It's not too late! 1️⃣ Encourage UGC from loyal and responsive customers 2️⃣ Maximise the content across all brand channels 3️⃣ Make a strategy NOW so you don't miss out again With Odore, it's never been easier to engage with micro/nano influencers to create a constant schedule of compelling, organic and authentic UGC. We'd like to show you around, book in a call today. #UGC #Marketing #BlackFriday

Odore has been featured in Global Cosmetic Industry Magazine's latest article, "Authenticity & UGC Keep Luxury Beauty Brands Relevant Amid Uncertainty." The article highlights how brands are leveraging innovative tools and strategies to navigate a changing landscape, and Odore is proud to be at the forefront of this shift 🚀 Odore's Advocacy platform empowers beauty brands to seamlessly build, engage, and grow their communities through cutting-edge technology and insights. Check out the full article below and get in touch if your brand is looking to build and grow it's community 🔗 📢 https://lnkd.in/eHeKhnAh #Odore #LuxuryBeauty #Innovation #CommunityEngagement

Still convinced that your consumer funnel should look like this? You might want to take another look... 👀 Gen Z's path to purchase is definitely less direct that the one shown. Popular beauty brand Vogue, like so many others, have recognised that this generation's primary marketplace is - social media. Sounds straightforward enough, right? Well - not quite. Social media isn't just where they come to learn about the latest trends, but also where they also communicate with their peers, find entertainment, and source the latest news. It can be hard to compete with! 😅 As Vogue put it; "consumption today is an infinite loop of inspiration, exploration, community and loyalty." So where does your marketing feature in that loop? #UGC #BrandEngagement #SocialMediaMarketing

Wrapping Up Beauty Connect LA! ✨ 🇺🇸 Earlier this month, Odore had the opportunity to be part of Beauty Connect in Los Angeles where our co-founder Karan Gupta moderated an insightful panel on Earning Advocacy and Influencer Loyalty along with speakers Kristin Kim from Glossier, Inc., Kelsie Johnston from TikTok and Julian Reis from SuperOrdinary 💄 The discussion shed light on how beauty brands can move beyond one-off collaborations to build genuine, long-lasting relationships with influencers and advocates. As Karan and the panelists shared, fostering loyalty in today’s fast-paced, creator-driven world requires authenticity, trust, and a community-first approach. It was great to connect with so many forward-thinking professionals and exchange ideas on how to shape the future of beauty. Thank you to the Beauty Connect team and everyone who joined us. Kisaco Research Beauty Connect Series #BeautyConnectLA #Odore #InfluencerMarketing #CommunityBuilding #BrandAdvocacy #BeautyInnovation #TeamOdore

🌟 Wrapping Up the Glossy Beauty x Wellness Summit in Napa! 🌟 It's been a busy few weeks here at Odore, and this week we had the privilege of being part of the Glossy Beauty x Wellness Summit in beautiful Napa Valley. Our own Armaan Mehta took the stage to deliver an insightful talk on building lasting creator communities and driving real brand loyalty — two pillars of success in today’s beauty landscape. 💬✨ Joined by our North American team lead, Chelsea Cardinell, we connected with some of the most innovative minds in the beauty and wellness space. From meaningful conversations to shared ideas, the summit reinforced the importance of authentic community building and leveraging micro-creators to create impactful, long-term relationships. A big thank you to the Glossy team for organising such an incredible event and to all the attendees for making it so engaging. We're excited to continue helping beauty brands build powerful, creator-driven communities that foster loyalty and drive growth. 🚀 #GlossySummit #Odore #BeautyInnovation #CommunityBuilding #CreatorEconomy #BrandLoyalty #TeamOdore

This week Karan Gupta and Lee Bailey from Odore had the pleasure of sponsoring and attending the DealMaker's Summit (Beauty Independent) and it was nothing short of fantastic! 🎉 The event kicked off with an exclusive dinner on Sunday, where we heard from industry professionals who shared their insights. It was a fantastic opportunity to connect with industry leaders in a more intimate setting, sharing insights, and discussing the future of beauty and tech over great food and even better company.🍽️✨ Throughout the summit, we were inspired by engaging panel discussions, thought-provoking sessions, and valuable conversations with some of the brightest minds in the beauty industry. We’re thrilled to have played a part in an event that fosters innovation, collaboration, and growth. A big thank you to the organisers, our fellow sponsors, and everyone who joined us throughout the week! Nader Naeymi-Rad Jane Carlson Angelina Pizzulli Tamara Sedmak Josie Buck Thomas Buisson Lopo Champalimaud Aaron Chatterley Emma Dawson Michèle Evrard Colette Laxton Jwala Karnik Margaret Mitchell Vasiliki Petrou Sandra Nait-Amer Joël Palix Andrew Stanleick Carlota Thévenot Jimmy Dietz Mark Curry Evan Merali Mark Reidy Martin Pentenrieder Sophia Sun Jacques Vandewal Thera Strietman - Stein DealMakers Summit: Make Your Next Best Move Beauty Independent Beauty Independent Events #DealmakersSummit #Odore #BeautyInnovation #CommunityBuilding #UGC #Partnerships #TeamOdore