Tegan Gainan

Impressions matter in the world of eCommerce, where every click counts. Today, eCommerce is at the core of business growth strategies. Top retail websites share key traits that set them apart. From mobile responsiveness to user-friendly interfaces, they're designed to attract and retain customers effectively. **Amazon**: Personalized shopping experiences. **eBay**: Global reach with auction or fixed-price options. **Nike**: Exemplary web design and navigation. **Bose**: Simplistic and seamless shopping experience. **Goorin**: Classic brand with a modern touch. **Ketnipz**: Fun and quirky eCommerce experience. **Zeuss**: Personalized hair and skin treatments. **Glossier**: Minimalist yet informative makeup site. **Burrow**: Modular furniture with a focus on simplicity. **Walmart**: User-friendly layout and easy navigation. Envisioning an eCommerce site that stands out? Custom web development could be the key. Building a unique brand identity, professional look, and strong SEO foundation leads to success in the online retail landscape. Choose custom development for a scalable, user-friendly platform that mirrors the best in the business. https://lnkd.in/gQAaWbiC

Fascinating insights into the evolution of surf wavepools from a historical lens, revealing the highs and lows of artificial wave technology over the years. The journey from the disastrous 1985 World Inland Surfing Championships in Pennsylvania to the innovative designs like the Flowrider and Japan's Ocean Dome, showcases the relentless pursuit of perfecting the artificial wave experience. Noteworthy experiments in Malaysia's Sunway Lagoon and the captivating Wadi Wavepool in Abu Dhabi underline the ever-growing allure and creativity in wavepool construction. With the anticipation building around upcoming ventures like Kelly Slater's wavepool and Greg Webber's innovative design, the future of surf wavepools is poised for exciting developments. Stay tuned for the next wave of advancements in artificial wave technology, promising endless possibilities for surf enthusiasts worldwide. https://lnkd.in/gA_4K24C

Are you strategically dazzling your Best Customers with over-delivery tactics? How about that perfect timing for upselling and cross-selling after a purchase? Dive into these 5 inspiring customer success strategies from top-notch examples like Blue Apron and Coolblue to supercharge your revenue. Plus, discover the power of advocacy programs, soft benefits, and re-purchase campaigns in keeping your loyal customers engaged. Ready to take your marketing game to the next level? https://lnkd.in/g-dRRQJ6

Have you ever considered swapping the ocean for a wave pool? The idea might sound unconventional, but with the rise of wave pool surfing venues in America, it's becoming a popular alternative for surf enthusiasts during flat spells. Dive into the latest on wave pool surfing at AmericanSurfMagazine to explore the top picks across the country. Here's a sneak peek at what awaits you: Surf Ranch in Lemoore, California: Offering head high to overhead glassy barrels and a WSL-certified wave, this venue is a must-visit for those seeking an ocean-like wave pool experience. Waco Surf in Texas: Surprising many with its chest-high waves and perfect air ramp, this Wave Pool Surfing gem in the heart of Texas promises plenty of rides for surfers of all levels. Typhoon Lagoon in Orlando, Florida: Nestled in a theme park, this wave pool provides a unique surfing experience with its chest to shoulder-high walls of water, offering lefts, rights, and A-frames for your wave selection. Skudin Surf American Dream in East Rutherford, NJ: Just a stone's throw from NYC, this indoor wave pool offers a variety of wave types, perfect for sharpening your skills or simply having a blast. These wave pool surfing options may not replace the thrill of riding an ocean wave, but they sure provide a captivating alternative when the swell is low. Check out the full article for more details! https://lnkd.in/g4ERykyi

Just discovered an insightful article on marketing data analysis tips and techniques. Marketers, are you overwhelmed by the vast volume of data at your disposal? Here's a roundup of 51 tips to refine your focus, identify essential metrics, apply the right analysis techniques, and present actionable findings. Some key takeaways: - Use Data Discovery in the planning process to identify valuable data sets - Assess the quality and accuracy of your data to drive marketing decisions effectively - Act on your data - analysis without action is futile - Understand the importance of measuring ROI to enhance marketing effectiveness - Don't get lost in fancy charts - focus on the information that matters - Opt for the median over the average for more representative data analysis - Leverage data to craft effective content marketing strategies - Scrub your data before analysis for accuracy Check out the full article for more invaluable insights on mastering the art of marketing data analysis! https://lnkd.in/g-d_pvzv

Overheard some insightful data on different types of media and their impact on lead generation. Here are some key takeaways from the recent read: - **Earned Media**: Think word-of-mouth recognition and press mentions — a trust-builder. - **Owned Media**: Your website, blog, and social content, areas where you have full control to engage leads. - **Paid Media**: Opportunities like sponsored social posts and display ads to amplify your brand. The blend of earned, owned, and paid media is crucial for attracting and nurturing leads. Always keep an eye on the right content for your audience, at the right time, through the right platform. Stay tuned for more content insights! ### https://lnkd.in/gm6Z-cY

Imagine you've crafted a groundbreaking product—the next big thing. It's flawless, captivating, and ready to conquer markets. But how do you ensure it actually reaches consumers? Enter the Go-to-Market (GTM) strategy, like a GPS guiding your product's journey into the world. A GTM strategy is not just a plan; it's your golden ticket to success. Stats reveal that companies with a solid GTM plan soar higher in revenue and market share. It's the launchpad that transforms your 'cool product' into the 'next big thing,' standing out in a crowded market. What exactly is a GTM strategy? It's your master plan, mapping out how you'll introduce your product to the market, raise awareness, and make sales. Think of it as the blueprint that aligns marketing, sales, and distribution efforts to ensure your product hits the right spot at the right time through the right channels. Key Elements of a GTM Strategy: - Product Positioning: Like Tesla's unique stance in the electric car market. - Pricing Strategy: Apple's premium pricing signaling quality and prestige. - Distribution Channels: IKEA's multi-channel approach adapting to customer preferences. - Marketing Campaigns: Dove's real beauty campaign challenging norms and empowering diversity. Crafting an Effective GTM Strategy: - Market Research: Navigate market trends and competition for informed decisions. - Target Market Identification: Define buyer personas to shape your strategy. - Value Proposition: Tell your product's unique story and why it's the best choice. - Pricing and Distribution Strategies: Choose pricing models and channels wisely for market fit. Implementing and Optimizing the GTM Strategy: - Marketing Plan: The engine that drives your strategy with digital marketing essentials. - Sales enablement: Equipping your sales team with tools for effective selling. In the realm of business success, a well-crafted and executed GTM strategy is not just an option; it's a necessity. It's your guiding star in the vast sea of competition, leading you to wider market reach, revenue growth, and a competitive edge. Craft it, follow it, refine it – and watch your business soar. https://lnkd.in/g-BQyNJ5

The landscape of marketing attribution in 2023 is a whirlwind of strategies and technologies aiming to decode customer journeys and refine marketing budget allocation. With the impending moves from tech giants like Apple adding to the complexity, it's a fascinating time for marketers to navigate online territories. The recent article on marketing attribution sheds light on key aspects including different attribution models, ROAS, LTV, and the intriguing concept of the marketing "halo effect." Key Points: - Understanding and leveraging diverse marketing attribution models for optimal insights into customer touchpoints and campaign performance. - An overview of fundamental models like first-click, last-click, and linear attribution, each offering unique perspectives on attribution. - Delving into advanced models like time-decay, U-shaped, and W-shaped attributions, highlighting their significance in mapping complex customer journeys. - Insights into Marketing Attribution in GA4, with a focus on the dynamic data-driven attribution model and its implications for marketers. - Defining attribution windows and their impact on how conversion credit is assigned across different marketing channels. - Exploring the enigmatic "Halo Effect" in marketing strategies, examining the interplay of channels and their influence on sales outcomes. - Emphasizing the importance of tracking ROAS, revenue, and most importantly, LTV by acquisition channel for a holistic view of marketing performance. This engaging read invites reflections on the evolving landscape of marketing attribution and challenges marketers to rethink their approach. What are your thoughts on the role of attribution models in shaping marketing strategies today? https://lnkd.in/ghDYS9sg

Intriguing Insights Alert! Dive into the world of online video advertising with this enlightening article. From the rise of mobile video marketing to the latest trends and how to enhance engagement – it's all right here. Ponder over vital aspects like: - The combination of video and marketing – a powerhouse tactic for engaging consumers. - Key trends like the preference for mobile video content and the rise of in-house video production. - Advanced video advertising solutions changing the game for marketers. Ready to up your video advertising game? Check out the comprehensive guide now! https://lnkd.in/gPwfvKbu

Been surfing through some fascinating insights on sports infrastructure planning at Global Wave Parks. Here's my take on how this article relates to everyday life: - Planning is crucial; imagine trying to cook without a recipe - Research tailored to local needs—like finding the perfect gift for someone - Design process: it's like curating your wardrobe with the latest trends - Business planning akin to budgeting for a dream vacation - Structured finance is the puzzle of finding the right investment - Contract negotiation: think of it as signing a friendship pact with terms and conditions - Construction: like assembling furniture, but on a larger scale - Execution is the key; it's bringing your A-game to every task - Sales & marketing: promoting yourself at a job interview - Operations: ensuring your daily routine runs like a well-oiled machine - Project management: being the mastermind behind a successful party It's all about the details and meticulous planning to ride the waves of success! https://lnkd.in/gxUUEt6m