Kristen Licata

Curious about how a clean room operates? Check out this demo to experience the capabilities of the LiveRamp Clean Room powered by Habu! Learn how you can run straightforward queries, generate comprehensive reports, and consolidate data from all channels seamlessly—all without any coding required.

6

Discover the fascinating eBook by Partnerize delving into the influencers and affiliate marketing disconnect. Uncover the secrets to maximizing their impact in the affiliate realm at https://okt.to/idD7Mj.

2

Learn how to optimize your partnerships by moving past the last-click approach using Partnerize's spend allocation tools. Access the key to success here: https://okt.to/7C3UGy #partnerships #digitalmarketing #spendallocation #marketingtools

4

With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

3

1 Comment

Value is at the top of holiday shoppers’ minds this year – what can brands do about it? Check out this holiday shopping trends blog post for the answer.

1

Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

6

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

5

Want more influencers? Discover insights from experts on integrating influencers into your affiliate strategy. Delve into successful publisher collaborations in Partnerize's Partner Perspective series. Learn more at https://okt.to/rOGl82

5

Want more influencers? Discover insights from experts on integrating influencers into your affiliate strategy. Delve into successful publisher collaborations in Partnerize's Partner Perspective series. Learn more at https://okt.to/75lOUC

6

Oracle's decision to shut its advertising business by the end of September has sent shock waves through the ad industry. Brands and agencies rely on Oracle's data cooperative, audience modeling, and data marketplace. With these tools disappearing, it's crucial for brands and agencies to adapt and find new paths forward. Read our latest article featured on AdExchanger to assess the impact and plan your next steps: https://lnkd.in/eemvFCeW #DataDrivenMarketing #MarketingStrategy

17

Explore the way 🙏 Thanks 🙏 is changing customer interactions to boost brand loyalty and increase revenue. Yury Glikin discusses leveraging appreciation for enduring benefits. Learn more here: https://okt.to/iWemht

1

Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s reliable and direct from your audience, boosting your marketing magic. ✨ LiveRamp has outlined 8 steps to a first-party data strategy to get you started.

8

Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

3

Consumers today have a strong expectation for personalized communications from brands, recognizing the substantial impact personalization has on both revenue growth and consumer loyalty. Tailoring advertisements to incorporate specific cultural references has been shown to resonate significantly with multicultural audiences, highlighting the importance of establishing connections with diverse communities. While AI serves as a critical tool in enhancing personalization efforts beyond language barriers, it is essential to acknowledge that AI cannot fully replace the human elements of creativity and emotional depth in marketing strategies.

7

Looking forward to attending MediaPost's Brand Insider #CPG Summit in Santa Barbara on November 17th. The event will dive into how brands can stay agile, adapt to changing consumer habits, and drive personalization despite data challenges. I’m also excited to discuss the unique value Claravine brings to leading global CPG brands in ensuring data consistency and unlocking insights for growth. #datastandards #datagovernance #CPGmarketing #bigdata #digitalmarketing #brandinsidersummit #MediaPostInsiderSummits #Claravine

12

Retail media ad spending in the US will reach almost $55 billion in 2024, as advertisers’ focus on off-site spending intensifies. LiveRamp & EMARKETER's analyst report explores how retail media has become integral to advertisers’ plans, how first-party data is driving retail ad spending, the role of connected TV, and more.

21

MARKETING & ADVERTIZING CUSTOMER STORY: Discover how IPG Mediabrands & KINESSO partnered with Perceptyx to utilize #EmployeeListening and #PeopleAnalytics to create a culture of inspired inclusivity. For Mediabrands and Kinesso, inclusivity is a business necessity. In the highly diverse, global, and competitive space in which the companies operate, potential and existing clients with #DEI goals of their own require information about the performance of the companies with which they work. “We wanted to understand what inclusion looks like for us and our culture, how we would define it, and then figure out how to support the development of an inclusive experience for our employees.” - Annalyn Jacob, Ph.D, Head of Talent Analytics and HR Operations, Mediabrands Read more about Mediabrands and Kinesso's partnership with Perceptyx : https://lnkd.in/e5vxdtcC #customerstory #MarketingEX #employeeexperience #AdvertizingEX

4

Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

3