Tara Llewellyn (she/her)

Curious how your digital ad campaigns impact real-world store visits? 🏬 Our latest eBook covers how to measure the link between ad exposure and store visitation, helping marketers improve their advertising strategies and get better returns on their spending. Learn how: → Location intelligence can be used for foot traffic measurement, competitive benchmarking, and more. → Consumer insights provide a powerful lens for understanding behavior and campaign performance. → Major brands have achieved impressive outcomes using advertising attribution. Access the eBook: https://hubs.ly/Q02Rhrr00 #LocationBasedAttribution #AdvertisingAttribution #ConsumerBehaviorInsights

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Sticky Brands are visual brands. 👁️ The 4th Principle of Sticky Branding is to "Engage the Eye." Engage your customers’ eyes because they will judge what they see. Sight is the most important human sense for evaluating brands and making purchase decisions. 👀 Build a strong visual identity for your brand that engages your customers’ eyes and lets them know your business is unique. 🎨

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Today’s sessions are lit! ❤️‍🔥 #DMGP2024 Day 2 of Girls in Marketing just ended and I may be a little biased here, but today was my favorite yet. 😁 I’ve learned a lot about customer journeys and email strategy on Day 1, but I’m extra excited for today because we’ve covered two topics very close to my heart: Content Audit and SEO. Let me tell you, today’s speakers? They served! 🫶🏻 I love how everything was presented in a clear and conscise manner. In fact, they are so well done and practical that a lot of the marketing girlies are showing interest in trying out SEO. 🥹 The best thing for me about today, though, is Rita Cidre from Semrush showing us how she uses the tool for keyword research. For someone who’s using Semrush and does keyword research on a daily basis, I was able to note a few points on what to look for when using the tool, especially for content planning and audit. My two biggest SEO take aways? It’s the affirmation that: 1.) CONTENT IS STILL KING; and 2.) KEYWORD INTENT SHOULD MATCH THE CONTENT. As a Content Writer and SEO Specialist, today was like a big tap on the back. Tomorrow, we’ll rise again as marketers trying our best in our fields, but for tonight, we’ll be able to say we did good. ❤️

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Fulfillment isn't just about shipping anymore—it's about creating experiences.✨See how value-added services like custom packaging and kitting helps brands stand out, foster loyalty and turn fulfillment into a strategic advantage. I https://bit.ly/491cZtk #CustomerExperience #CX #VAS #Fulfillment #OrderFulfillment #CustomerLoyalty #BrandExperience

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Need to get your message in front of millennial shoppers? Reaching this generation requires the right insights and a strong omnichannel strategy. Learn more.

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78% of brands find it tough to justify more retail media investment. Why? Retail media’s complexities are daunting, but G-Comm’s experts Jay Friedman, CEO of Goodway Group, and Angela Myers, SVP of Retail Media, break it down step by step in our latest guide. 🛳️ Download your copy now to navigate the hurdles and boost your retail media success. https://bit.ly/4ctPDN2

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Trying to find a gap in the market that your brand can fill? Or do you think you've identified a gap in the market but aren't sure if the consumer demand is really there? Read our guide to learn the eight steps you should take when aiming to innovate with new products and services so you can be confident about unmet need. https://lnkd.in/dfwU99U7 #npd #marketresearch #businessplan #businessstrategy

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Some 65.6% of consumers say digital in-store signage increases their spending, with 37.9% willing to spend more where it’s used, per an EMARKETER survey. Download the report, “Consumers Embrace Digital In-Store Retail Media Formats,” created together with Placer.ai, to learn how these formats drive purchase and shape shopping behavior. Get the Report: https://lnkd.in/gcWQDVum #retailmedia #instore #digitalsignage 

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Marketing today can feel like navigating a maze. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: 💸 Maximize your ad spend 📊 Understand essential metrics beyond just match rates 🤔 Ask the right questions to evaluate data collaboration partners https://bit.ly/3XyhMyJ

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Achieve brand compliance for your organization with PageProof! 📘 This guide covers everything from understanding what brand compliance is and why it's crucial to identifying key stakeholders and knowing when to involve them. Learn the step-by-step process to achieve seamless brand compliance and drive business success today. Read more: 👉 https://hubs.ly/Q02CJq_t0 #BrandCompliance #MarketingCompliance #Branding

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Myth Busting 👊💥 Print Edition 📬 Myth: Direct mail doesn't benefit an omnichannel strategy. Reality: 60% of marketers are taking steps to better align direct mail with other channels. *Stats are based on a 2024 Comperemedia study.

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