Aparna Bala’s Post

"Prega News Leveraged Influencer Marketing for a Successful Campaign" Recently, Prega News the trusted pregnancy test brand, launched an impactful campaign titled : #KyaMaaBanegi ? which resonated with millions of expectant mothers in India. By collaborating with micro-influencers and relatable content creators, they effectively created a community-driven conversation around the emotions of pregnancy. The campaign encouraged real stories from users, allowing mothers to share their experiences, challenges, and joy, amplifying the message that every pregnancy journey is unique. The result? A significant increase in brand engagement and a stronger emotional connection with their audience. This campaign is a fantastic example of how leveraging user-generated content can enhance brand trust and foster a sense of community. Key Takeaway: Authenticity is key in influencer marketing. By sharing genuine stories, brands can build deeper connections with their audience. What do you think about the power of user-generated content in influencer campaigns? Let’s discuss! #preganews #influencermarketing #brands #marketing #socialmedia

Do you think creators play a role in misinformation on social media?  Perinatal brand Needed, thinks so — and they’re doing something about it. Needed built an entire educational program on Instagram, @neededacademy for their brand partners and influencers. Before creators can represent the brand on social media, they must complete and pass this comprehensive curriculum. Here’s 3 things brands can learn from Needed’s approach: 📱Go where your audience is. Needed Academy's Instagram-based platform offers a convenient and accessible way for creators to learn at their own pace. 📱Make it accessible. While the program is tailored for brand partners, it's open to anyone interested in learning—from health practitioners to moms. 📱Make it engaging. Needed's curriculum incorporates videos, infographics, and other visual elements to keep creators interested and engaged. Do you think this is the future of influencing responsibly? & if you’re interested, you can read more about Needed Academy in my latest Forbes article: https://lnkd.in/gAMR9zWD #influencermarketing #creatormarketing #creatoreconomy

🎉 Excited to witness yet another powerful storytelling initiative by Prega News! 🌟 In today's saturated market, the ability to captivate and connect with your audience is paramount. That's where storytelling shines. Prega News' latest campaign beautifully showcases the untold stories of pregnant women through the lens of a school teacher, highlighting the brand's evolution into an expert pregnancy care partner. The #SheCanCarryBoth campaign not only adds depth to their brand philosophy but also resonates deeply with their audience. Here's why storytelling is crucial for brands: ⭐️Emotional Connection: Stories have the power to evoke emotions, making your brand memorable and relatable. Prega News' campaign taps into the emotional journey of pregnancy, fostering a strong bond with its audience. ❤️ ⭐️Authenticity: Authentic storytelling builds trust. By sharing real stories, brands like Prega News establish credibility and authenticity, strengthening their relationship with consumers. 🤝 ⭐️Differentiation: In a sea of advertisements, storytelling sets your brand apart. Prega News' unique approach not only stands out but also positions them as a thought leader in pregnancy care. 🌟 ⭐️Engagement: Compelling narratives drive engagement. By inviting their audience to be part of the story, Prega News encourages interaction and participation, fostering a sense of community. 📚✨ ⭐️Brand Philosophy Reinforcement: Effective storytelling reinforces brand values and philosophies. Prega News' campaign seamlessly integrates their message of 'Good News' into every narrative, solidifying their brand identity. 💬✨ Congratulations to MANKIND PHARMA LTD Prega News on another impactful campaign! 🎉 Let's continue to embrace the power of storytelling to connect, inspire, and drive positive change. #Storytelling #BrandNarratives #EmotionalConnection #PregaNews #SheCanCarryBoth 📚✨🤰

One of our pre-launch video hit 6.6 million views within 3 days. This REEL has serious momentum with over 8000+ likes. Here's part 2 of our digital marketing story 📶 🚼 My wife and I created a Digital Product on the topic of Pre-natal and Birth. Our target demographic is Korean moms living in North America. We know they lack resources because Sarah is an expert in the industry. 📽️ We dedicated 6-7 months in creating this product and I'm proud to say that it's a damn good product. I wish I had something similar when I had my 2 kids. The product is complete, and we just launched. 🚀 🎯 Our goal is 100 sales during launch period. 🧑🏻🤝🧑🏻 We currently have 1300+ IG followers on the newly opened account. It's got great momentum and we're publishing 2-3 REELS per day. The algorithm is in our favor. ✏️ We're giving away valuable pdf's on birth and pregnancy in exchange for email addresses. We're currently at 635 email contacts at 50% - 90% email open rate. We make sure to give value first and "Ask" second. 🤰🏻We're reaching around 2000+ Korean women daily through Meta ads. Ads are converting to Instagram profile views at 46 cents - $1 dollar per click. So far we're converting around $5 - $7 per sale which is around 10:1 ROI. But we're still early so can't trust these numbers fully. Check out our website at www.soonsan.com Follow along for more updates! #launch

We'll say it until we are blue in the face: this was never JUST about powdered milk. We are here to completely shift narratives about how we feed our babies, and we aren't afraid to ruffle a few feathers to drive change. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. Natalie Kunstadter shared on ADWEEK how other brands can begin to tackle taboo topics. Here are some quick tips: 📌 Do your research 📌 Put your oxygen mask on first 📌 Pick your battles wisely 📌 Be ready for backlash—but don’t fear it Read more below and thanks Natalie and ADWEEK for pushing brands in the right direction to shift perceptions and drive cultural change ⬇️

As a business owner, the world only sees the outward signs of your brand, but it's your job to ensure that what's inside your values, vision, and promise matches the image you're projecting. ::: Here are a few tips to develop your brand for greater awareness and publicity ::: >> Clarify Your Purpose: What does your brand stand for? Make sure your mission and values are clear and align with what you're putting out there. >>Consistent Messaging: Like a pregnancy journey, your brand needs consistency at every stage. From your visuals to your voice, make sure your messaging reflects the story you want to tell. >>Engage Authentically: Don't just show people the "belly." Let them experience the heartbeat of your brand by sharing the process, the behind-the-scenes, and the real stories that set you apart. >>Build a Community: Nurture relationships with your audience. When they feel connected to the story you're telling, they’ll be excited to see what’s born from your efforts. Remember, the world is watching, but only you can shape the story behind the brand. Make sure it’s one worth celebrating! Video credit to the owner. #BrandDevelopment #BusinessGrowth #Publicity #Awareness

Entering the UK’s baby care market? 🍼 Parents today are looking for more than just products; they want health, safety, and a brand they can trust. Building that connection takes a specialized approach in digital marketing—one that speaks to wellness and transparency. From creating a standout brand presence to targeting parents effectively, here’s how to launch your baby care brand with confidence and impact! #BabyCareMarketing #HealthAndWellness #ParentingCommunity

March is Women's History Month, and we are proud to celebrate the amazing women's services businesses we work with across the United States. From healthcare to fertility care, prenatal care, and mental health care, these organizations are making a difference in the lives of women every day. But reaching and resonating with women is not always easy. Traditional marketing approaches often fall short in addressing the nuanced needs of this diverse demographic. That's why it's essential for women's health services organizations to go beyond advertising to foster genuine engagement and build trust. Our partners are leading the way with strategies that tailor user experiences and content to the complex demographics of their influential and savvy clientele. By understanding their needs and creating meaningful connections, they are making a real impact on women's health. Let's continue to celebrate women's history and support those who are making a difference in women's lives. #WomensHistoryMonth #InternationalWomensDay #WomensHealth #Healthcare #FertilityCare #PrenatalCare #MentalHealthCare https://lnkd.in/eszpnqBd

Your Ads should always be an addition to a persons feed and not an interruption. I'm genuinely impressed by Netcare approach to LinkedIn advertising. This is a prime example of B2B marketing done right. Instead of asking the audience to download the app, they compiled a document discussing an important issue in women's health - bleeding during or after pregnancy and when should one be concerned. At the end, they incorporate the end goal to download the app. By focusing on education and awareness, they're positioning themselves as a trusted authority in healthcare. The fact that I didn't even realise I was looking at an ad speaks volumes about their ability to seamlessly integrate their message into the LinkedIn feed. Remember 95% of the LinkedIn audience is not ready to convert. You need to build a strong brand and cultivate long-term relationships with potential customers - add value to peoples feed rather than interrupting their experience. When they are ready to convert, your brand will be top of mind! #B2Bmarketing #ContentMarketing #Netcare #LinkedIn #PaidMedia #DocumentAd

Most paid agencies claim to "do creatives," but very few have a system for your audience. Here’s a 3-step framework to evaluate if their creative approach is worth your ad dollars. Step 1: Identify the Right Problem Great creatives start by uncovering customer pain points. ✅ Does the agency focus on making your audience problem-aware? ✅ Are they basing this on customer data (reviews, FAQs, pain points)? Example: “Did you know most new moms struggle with milk supply because they lack essential nutrients?” Step 2: Educate and Build Credibility The best agencies focus on educating first—not selling. ✅ Are they using creatives to add value before asking for the sale? ✅ Do they know how to build trust through storytelling? Example: “Research shows that ingredients such as oats and flaxseed naturally support milk supply for breastfeeding moms.” Step 3: Bridge the Problem to Your Product A good agency doesn’t just educate—they tie it back to your product seamlessly. ✅ Are they showing how your product solves the problem clearly and naturally? ✅ Does their approach feel logical, not forced? Example: “Our lactation cookies contain milk-boosting ingredients like oats and flaxseed, offering a delicious way to nourish moms and support breastfeeding.” Look for agencies that prioritize clarity over cleverness here. Most paid ad agencies claim they “test a lot of creatives,” but volume alone won’t drive results. If the agency can’t tie problem → education → product seamlessly, your ad dollars are wasted. The question isn’t just "Are they creating content?"—it's  "Do they have a system that actually converts?"