We'll say it until we are blue in the face: this was never JUST about powdered milk. We are here to completely shift narratives about how we feed our babies, and we aren't afraid to ruffle a few feathers to drive change. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. Natalie Kunstadter shared on ADWEEK how other brands can begin to tackle taboo topics. Here are some quick tips: 📌 Do your research 📌 Put your oxygen mask on first 📌 Pick your battles wisely 📌 Be ready for backlash—but don’t fear it Read more below and thanks Natalie and ADWEEK for pushing brands in the right direction to shift perceptions and drive cultural change ⬇️
Love what y'all are doing! Thank you for helping set a new standard.
Yes, yes, YES, to empowering feeding options for breastfeeding moms! Thankfully, breastfeeding in public is protected by law in all 50 states, so be proud and be loud—if that's your jam. But not everyone feels comfortable breastfeeding on the go, and most prefer pumping in private. And some babies just need a calm quiet space to feed in public. WE'VE GOT YOU! Mamava's free app lists more than 10K dedicated lactation spaces and pods to support every mom's journey: https://www.mamava.com/mobile-app