Maternal Care Institute’s Post

We'll say it until we are blue in the face: this was never JUST about powdered milk. We are here to completely shift narratives about how we feed our babies, and we aren't afraid to ruffle a few feathers to drive change. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. Natalie Kunstadter shared on ADWEEK how other brands can begin to tackle taboo topics. Here are some quick tips: 📌 Do your research 📌 Put your oxygen mask on first 📌 Pick your battles wisely 📌 Be ready for backlash—but don’t fear it Read more below and thanks Natalie and ADWEEK for pushing brands in the right direction to shift perceptions and drive cultural change ⬇️

This campaign was designed to connect with people facing fertility challenges, offering them solutions through medical tests and products. 📊 Campaign performance so far: -563 messaging conversations started -$445.38 spent -$0.79 Cost Per Message (CPM) ✅ While the CPM is higher, the ad continues to run because it’s achieving its goal: generating real clients and helping families take a step closer to their dreams. When the results are impactful, every dollar counts. This is the power of well-thought-out campaigns that focus on meaningful connections. Let’s create something impactful together! #DigitalMarketing #FacebookAds #MediaBuying

Keynote Announcement! Join Experity’s Chief Medical Officer, Dr. Benjamin Barlow, and SVP of Strategic Business, Kevin Clarke, as they unpack how consumer demands, provider behavior, and a powerful business strategy intersect to determine urgent care success. In line with global trends, consumer demand impacts the healthcare market today. Freedom to choose the businesses they patronize, support, and recommend puts patients in the driver’s seat. And just as importantly, social media and access to instant information amplifies their voices and their influence. In this lively discussion you’ll hear expert insights on: ☒ Urgent care patient demographics ☒ How providers can deliver a happy patient experience ☒ The importance of convenience and mobile connection ☒ The synergy between source, supply and demand Don’t miss this opportunity to elevate your practice with tips from two of Experity’s urgent care experts. Reserve your seat here: https://lnkd.in/gDApvk8N

Every industry has its own jargon, but when brands assume everyone understands it, they risk leaving consumers behind. In healthcare, this can have serious consequences. Take "perimenopause”. For many women, the word is a mystery. What does "peri" even mean? It’s supposed to describe the transition before #menopause, but the term itself isn't clear. In our research at Hummingbird Insights, one of the most striking revelations is just how many women don’t recognise, understand, or identify with this word at all. The impact? Missed opportunities. If women don’t understand the term, they’re less likely to relate to the very campaigns that are aimed at them. Or may struggle to communicate effectively with healthcare providers. Brands need to bridge the gap between industry speak and everyday language. Perimenopause is here to stay, but the way we communicate about it needs to change. If we can raise awareness and simplify the language, we can help women feel more in control of their health - and make sure they get the support they need, when they need it. At Hummingbird Insights , we help brands understand these mismatches. We dig deep into the real-world experiences of consumers, uncovering where the disconnects are and how to fix them. Brands need to be clear, accessible, and relatable, especially when it comes to health. Challenge Assumptions. Talk to Hummingbird Insights #consumerbehavior #marketresearch #healthcare #marketing #womenshealth

Our webinar, “No Menthol Ban: Now What? How to Reach Chronically Underserved Audiences with Vital Cessation Messaging” is only 1 week away. Join this live webinar to learn how to: 1. Move away from commercial marketing tactics to motivate behavior change. 2. Create specific communications based on the audience’s psychographics, not just demographics, including audiences who are using menthol. 3. Develop tailored messaging strategies that are personally relevant and urgently empowering to drive quitline calls and enrollments. Register now: https://bit.ly/3VUWitr #HealthWebinar #CessationMessaging

I love that we are FINALLY talking about this! But buyer beware. Along with all this exposure comes the misinformation and conflicting info. That's why it's important to find a source that will give you evidence 'informed' info as well as treatment agnostic solutions. Wait - that's She2.0! Your lighthouse in a sea of overwhelming info, lotions & potions. For a few years I've been so fortunate to work with experts and thought leaders in this women's health and wellness space. Just knowing the info I have learned has helped me on my own personal journey - and several doctor appointments! I can ask the right questions and know where to find the right info because I know whose who. But what if I wasn't and what if I didn't work in this space? I'd be out to sea without an anchor. Let's keep talking but let's do it respectfully. Brands - we know you want in our pockets but you'll have to get onto our radar first. And you do that by building trust - with your products and your marketing. We can help. Contact She2.0 if you want help creating content and messaging that captures these women's hearts and minds. Maybe then they will open up their wallets to you. You'll have to Google the article because I'm not allowed to post the link. #perimenopause #mediaandmenopause #midlifehealth

There's still time to register for today's JPMA: Built for Baby webinar, The Evolving Baby Registry: Balancing Convenience, Control and Conscious Spending. Our latest study shows that 86% of expecting moms of all ages and experience create a baby registry, a 15% surge since 2022! Join us to learn more and get ahead with strategic findings that can help shape your product development and marketing strategy. Last-minute registrations are still open! ➡️ https://bit.ly/3UuomDf #everydayhealthgroup #parenting #momlife #consumerinsights

Happy Mothers Day #itechmentor #DigitalMarketingAgency #OnlineMarketing #SocialMediaMarketing #SEOExperts #ContentMarketingAgency #PPCAdvertising #BrandStrategy #DigitalStrategy #MarketingConsultants #CreativeContent #DigitalAdvertising #InfluencerMarketing #EmailMarketing #WebDesignAgency #DataAnalytics #MarketingAutomation #VideoMarketing #CustomerEngagement #ROIFocused #MarketingTrends

🎄 Stopped in Boulder to meet with two incredible women on our team—our incredible fractional CTO, Madison Soucie, and beyond talented engineer, Jess Branchizio — I am reminded just how much dedication and innovation it takes to bring a vision to life. Like Santa preparing for Christmas, our team at The Pause Technologies Inc. has been working relentlessly to enhance our AI-powered menopause app since its North American launch on World Menopause Day, October 18th. In just a short time, the response has been extraordinary. Women are already sharing 5-star reviews, celebrating how the app is helping them navigate one of the most important transitions in life with greater ease and confidence. These early results affirm our mission to leverage real-time AI to improve women's health in tangible ways. Our roadmap ahead is both ambitious and exciting, with significant advancements planned to ensure we continue setting the standard in menopause care and beyond. To our users, partners, and the brilliant team making it all happen—thank you. Together, we are building something transformational. If you or someone you know is navigating menopause, check out our app. Let’s keep the conversation going and the innovation growing. 🌟 #PauseAI #AIForGood #Innovation #Leadership #WomenInTech #MenopauseCare #aihealth

Learning and Networking Session on *Health and Wealth* Join us for a combined learning and networking session focused on the twin/intregal themes of health and wealth. This event aims to bring together experts and attendees, of two fields. First is for women who are passionate about improving well-being during menopause while the second part deals with the career development opportunities in writing and blogging . Session 1 by Food and Wellness club: **"Nourish and Flourish: Key to Staying Healthy During Menopause."* Session 2: **"Ink an Impact: Build Your Career in Writing."** Meenu Agarwal Anupama Dalmia Richa Shah