Bobbie

Inflation rose again last month and today we took our prices down. Yes, DOWN. We’re excited to lower our prices for our Organic Original formula for every single existing subscriber on the product, for new customers coming in, and for our retail customers at Target and Whole Foods Market. Why? Because we (finally) can. Because we bought our own American manufacturing facility more than a year ago and we are finally seeing the cost savings of owning end to end production for one of our products. Because we promised we would. As a mom-led company, the first order of business in finding savings is passing it along to our customers without ever compromising on our quality and standards. We’re also announcing inflation-proof pricing, which means that once you subscribe to Bobbie we promise not to increase your prices during the full year of your feeding journey, even if our supply costs go up. We know that parents budget carefully for formula and don’t need any surprises. So while we promise not to raise your price— we might just lower them as we are doing today. 💚 Here’s a message from our co-founder and CEO Laura Modi our community of parents-- new and old.

For the third time in our five year journey as a company we are honored to make the Fast Company Brands That Matter list for evolving culture with our marketing in new, bold and meaningful ways. What's the secret sauce? Our marketing team is led by four moms. Our CBO has a 3, 5, 7 year old, our Marketing Director has a 2 and 4 year old, our Comms Director returned from work with her first baby **yesterday**, and our Creative Director has a three year old and is pregnant with twins 🤰🏻😱. We work hard to create purposeful brand campaigns that evolve culture and support parents in their feeding journeys because we are customer; the moms seeking policy changes, the moms who want to feel supported in combo feeding, the moms who have felt unnecessarily felt the tinge of shame and guilt when turning to formula to feed their babies. So yeah, Brands that Matter matters to us because like all things at Bobbie, this sh*t is personal. 💚

Giveback. It's on our bones. 🦴 This past #givingtuesday we launched our annual Give a Can, Give a Can Damn program. When you donate a can of Bobbie, we will match up to 1,000 cans through the month of December. This is a small way to make a dent in our rapid response efforts for 2025. Just this year alone, we gave 60,000 cans to those impacted by Hurricanes, disasters, and food insecurity. When we see a situation where we can help-- we always try to jump in before being asked. AND we want to be able to say yes to every ask. Thank you to our community of Bobbie parents who make this type of giveback possible. By choosing Bobbie, we are able to pay it forward to parents across the US 🇺🇸. Even if you're not a formula-feeding parent, this is an easy way to join our Bobbie for Change efforts and help us support the parents in need in 2025. Link is here 👇 https://lnkd.in/gYgrk_sS

✈️ Today begins the busiest travel day of the year and to all the LinkedIn parents with breastmilk, formula or milk in tow through the Transportation Security Administration (TSA) lines--we are here to remind you of your rights as mom or dad feeding an infant on the go. 1. Formula, pumped breastmilk in liquid or frozen form, or pouches more than 3.4oz are considered medically necessary and allowed in carry-ons without a plastic bag. 2. TSA may test liquids but not place anything in them. If you prefer no x-rays than additional screenings may be done. 3. Inform TSA agents to remove items for separate screening. Use clear bottles when possible for easier screening. 4. Cooling accessories like icepacks are allowed with or without breastmilk. Getting all TSA agents trained and informed on how to properly handle an infant's food through screening is the key part of the BABES Enhancement Act proposed to Congress. We're teaming up with Willow Innovations, Inc. to advocate for this bill and encourage our community of parents to share their stories and write a letter in support of passing the BABES Act to their lawmakers. We've made it super simple for you to do... just go to this link below and we've auto-drafted a note with a section where you can fill in any of your personal experiences of traveling with milk. https://lnkd.in/gAUDxamE

⚽️ 💚 Bobbie x National Women's Soccer League (NWSL) ⚽️ 💚 We're proud to be the official infant feeding partner of the National Women's Soccer league, championing the moms on the field and the parents behind the scenes elevating women's sports here in the U.S. This past weekend we supported lactation and feeding rooms at the National Championship Game and look forward to bringing them across the League over the next two years. We know that babies are not a barrier to overcome but can lead to our highest accomplishments. Together with the NWSL, we're rewriting the playbook for what it means to be a soccer mom. ⚽️💚

We're looking for a few 🩺 Medical Representatives (contract) 🩺 to help us uncover new medical leads and opportunities. You should be comfortable making introductory sales calls, having clinical conversations with health care professionals in person, and building relationships with medical practices in your area. Note: A perfect role for anyone looking for side gig (5-10 hrs per week)! Send to a friend! Apply here: https://lnkd.in/eqxc-fRK

We are grateful to work with brands to build a better future together. When Cocoon, a leave management software, approached us about doubling down on their participation in our N.O. Support Grants Coalition and Parents Push Harder campaign in support of paid leave, we knew exactly how they could help. Earlier this month, Cocoon announced, that in partnership with Bobbie for Change, they have donated $1 for every leave managed in Cocoon since they launched in 2021. That means $10,000 is going to our three partner non-profits fighting for paid leave: Moms First, Chamber of Mothers, and Paid Leave for All. Let's continue to fight for change and uplift (and fund 💰) these non-profits who are doing the on the ground work to get #paidleaveforall. Learn more and donate ⬇️ Thank you, Cocoon 💚

For our fifth year in a row, we are honored to support women impacted by breast and gynecologic cancer who cannot breastfeed with a free year of Bobbie as part of our Bobbie Breasties program with the incredible non-profit, The Breasties 💚 Since we launched our company, we have now supported more than 300 babies from first sip to first birthday. And now we welcome another 122 mothers + 124 babies (two sets of twins!) to this incredibly inspiring community. And at Bobbie, we won’t just give on their behalf—we fight on their behalf. In the US, insurance offers free breast pumps but will not cover formula or donor milk for these survivors and previvors. We’re ready to change that and we’re hoping 2025 is our year (just watch to see what’s next)! This program is only possible because of YOU; our parents across the US who choose Bobbie to nourish their babies. On behalf of every Bobbie Breastie past and present, thank you for being a small part of how we can pay it forward to these moms. Please join us in welcoming our newest Bobbie Breasties to the Bobbie Fam 🥳

For so many companies this month is about #BFCM sales and promos. But what if we made it about giving back? Today, this Veterans Day, we're going to do just that. Today, we're announcing our new Community Caretakers program which will give 500 First Responders, Teachers, Medical Professionals, and Military Families a FREE full year of Bobbie Organic Flagship formula on us. And we're going to give another 2,000 families half-off a full year subscription. We know that inflation has hit so many families, including those giving back to our communities, so this is our small way to pay it forward and say thank you. These families care for our communities and today and now it's our turn to care for them. 👇👇👇 ** If you know anyone or an organization who could benefit from this program, please tag them in comments so we can help spread the word.** And to those who take care of kids, serve our country, and look after all of us, we see you and we appreciate all you do. Thank you from all of us here at Bobbie. 💚 You can apply at bobbiecaretakers.com #nurses #teachers #military #firstresponders #giveback #veteransday

Get out and vote, fam 💚 Drop a 🗳️ when you do!