Shreyas Kumar’s Post

View profile for Shreyas Kumar, graphic

Co-founder / CTO at FERMÀT

I'm blown away at how creatively our customers use FERMÀTmindbodygreen.com, a $56M+ wellness brand is a great example. They’re leveraging FERMÀT to match their post-click experience with the intention of the ad that drove that click in a hyper-specific way. In the example below, they’re driving a specific demo - women experiencing menopause - to a lander that features "3 Reasons Why Women Going Through Menopause Need their creatine+ product." That’s then supplemented by a 10% discount offer and rave reviews, specific to that product. The specificity here is key. This funnel is only initiated when the corresponding ad drives a customer to it. That wouldn’t be possible on your main site, since that has to appeal to everyone. Imagine how creative you could get with your ads if you knew the experience on the other side could be built to match. Looking to customize your funnel? Message me and let's have a conversation.

  • No alternative text description for this image
Tommy Clark

CEO @ Compound | Co-founder @ Bluecast | Building a social media agency for B2B companies

4mo

Great example, Shreyas!

Joshua Springer

VP of Sales | Ecom + Martech SaaS Growth Advisor | Mental Health

4mo

It’s the obvious post-click experience everyone imagines but can never reasonably create.

Like
Reply
Yevhenii (Jake) R.

AI Solutions | Building Dedicated Software Development Teams

4mo

That's a smart way to target specific demographics, Shreyas! How does FERMÀT generally help in enhancing ad personalization?

Like
Reply
Matt O Brien

Passionate about misunderstood industries

4mo

Super interesting

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics