I'm blown away at how creatively our customers use FERMÀT. mindbodygreen.com, a $56M+ wellness brand is a great example. They’re leveraging FERMÀT to match their post-click experience with the intention of the ad that drove that click in a hyper-specific way. In the example below, they’re driving a specific demo - women experiencing menopause - to a lander that features "3 Reasons Why Women Going Through Menopause Need their creatine+ product." That’s then supplemented by a 10% discount offer and rave reviews, specific to that product. The specificity here is key. This funnel is only initiated when the corresponding ad drives a customer to it. That wouldn’t be possible on your main site, since that has to appeal to everyone. Imagine how creative you could get with your ads if you knew the experience on the other side could be built to match. Looking to customize your funnel? Message me and let's have a conversation.
Great example, Shreyas!
It’s the obvious post-click experience everyone imagines but can never reasonably create.
That's a smart way to target specific demographics, Shreyas! How does FERMÀT generally help in enhancing ad personalization?
Super interesting
The mindbodygreen.com team is killing it 🙌