Chris McLoughlin’s Post

🌟 Unveiling the latest insights from our Baby Registry study! 🌟 Gen-Z moms are rewriting the rules, opting for creativity in their registry selections and showing a growing affinity for 4th-trimester or "non-product" gifts, while traditional non-essential gear loses its shine. 👶🎁 #Brands take note: Although Gen Z's flexibility and creativity might make capturing their attention a bit trickier, our contextual placement helps to cut through the noise and demonstrate relevance, offering a strategic advantage. #parenting #momlife #everydayhealthgroup #consumerinsights

The Parents are speaking!! With over 93% of new mothers referring to digital channels for product recommendations, the BabyYumYum.com - #1 Parenting Portal Parent Choice Product Awards 2024 becomes the absolute go-to for identifying those suggestions. Our 2023 research insights revealed a significant shift where consumers are moving away from bigger premium brands in favour of more economical and perceptually “safer” product alternatives. From 1 to 31 October, your brand will be in the spotlight as BabyYumYum.com - #1 Parenting Portal audiences choose, unprompted, their favourites based on genuine emotion, experience and how they feel about the products and services that make their parenting journey easier. Let's see how your brand performs—results will be shared in November! See more and share the link to the survey at https://lnkd.in/dA5EqS_R #ParentChoice #BabyYumYum #BrandAwareness #ConsumerTrends #MomInsights #ParentProductChoiceAwards #ParentProductChoiceAwards2024 

Our Product and Brand insights survey offers great insight into the shifts and what Parents are buying. Brands are losing purpose and need to revisit their "Why". Should make for interesting results at the end of October

Our latest Baby Registry study uncovered some fascinating insights. Among the standout findings: Gen-Z moms are breaking the mold and embracing creativity in their registry choices. 4th-trimester or "non-product"gifts are gaining popularity with Gen-Z while traditional non-essential gear is fading in appeal. 👶🎁 #parenting #momlife #everydayhealthgroup #consumerinsights

JPMA: Built for Baby recently hosted a webinar focused on insights from our latest baby registry study. One key finding: Gen Z moms are doing things differently when it comes to their baby registry. We've highlighted three key trends and implications for #brands and #manufactures in this video clip 👇 if you're interested in more registry insights, reach out! #everydayhealthgroup #parenting #momlife #consumerinsights

We'll say it until we are blue in the face: this was never JUST about powdered milk. We are here to completely shift narratives about how we feed our babies, and we aren't afraid to ruffle a few feathers to drive change. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. Natalie Kunstadter shared on ADWEEK how other brands can begin to tackle taboo topics. Here are some quick tips: 📌 Do your research 📌 Put your oxygen mask on first 📌 Pick your battles wisely 📌 Be ready for backlash—but don’t fear it Read more below and thanks Natalie and ADWEEK for pushing brands in the right direction to shift perceptions and drive cultural change ⬇️

Mom's Matrix: Decoding New Mothers' Baby Care Brand Choices💡👶🎯 Uncover how we deciphered new mothers' baby care brand choices to boost market share.🔍📈 We've got more such case studies to fuel your curiosity! See the link in the comments. ⬇ Follow our page, Brandscapes Worldwide to stay up-to-date with the latest industry news, trends, and insights! #NewMomInsights #BabyCareTrends #MotherhoodDecisions #BabyBrandsAnalysis #BrandChoiceFactors #CaseStudy #Brandscapes #BrandscapesWorldwide

🌟 ANA & BATLA INDUSTRIES #NaNaSmarty Baby Diapers - Connecting Directly with Our Customers! 🌟 We're excited to share highlights from our recent market activation campaign, where we brought NaNa Smarty Baby Diapers directly to families. 👶👨👩👦 Our goal was to provide parents with firsthand experience of the quality and comfort our diapers offer! 📍 Where: Multiple locations in [Multan] 🎯 What we did: Distributed samples to families. Engaged directly with parents to explain the unique features of NaNa Smarty diapers. Created visibility with attractive displays in high-traffic retail areas. 🛍 Why it's important: Sampling is a great way to introduce parents to new products, and we've had an overwhelming response! The feedback we’ve received helps us improve, while parents get a feel for the reliability of our diapers. A huge thanks to everyone who participated and to our retail partners for their support in bringing this to life. 🙌 #CustomerExperience #BabyCare #MarketActivation #RetailStrategy #NaNaSmarty #ProductSampling #RetailMarketing

There's still time to register for today's JPMA: Built for Baby webinar, The Evolving Baby Registry: Balancing Convenience, Control and Conscious Spending. Our latest study shows that 86% of expecting moms of all ages and experience create a baby registry, a 15% surge since 2022! Join us to learn more and get ahead with strategic findings that can help shape your product development and marketing strategy. Last-minute registrations are still open! ➡️ https://bit.ly/3UuomDf #everydayhealthgroup #parenting #momlife #consumerinsights