As a business owner, the world only sees the outward signs of your brand, but it's your job to ensure that what's inside your values, vision, and promise matches the image you're projecting. ::: Here are a few tips to develop your brand for greater awareness and publicity ::: >> Clarify Your Purpose: What does your brand stand for? Make sure your mission and values are clear and align with what you're putting out there. >>Consistent Messaging: Like a pregnancy journey, your brand needs consistency at every stage. From your visuals to your voice, make sure your messaging reflects the story you want to tell. >>Engage Authentically: Don't just show people the "belly." Let them experience the heartbeat of your brand by sharing the process, the behind-the-scenes, and the real stories that set you apart. >>Build a Community: Nurture relationships with your audience. When they feel connected to the story you're telling, they’ll be excited to see what’s born from your efforts. Remember, the world is watching, but only you can shape the story behind the brand. Make sure it’s one worth celebrating! Video credit to the owner. #BrandDevelopment #BusinessGrowth #Publicity #Awareness
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Direct Response Copywriter | Empowering Feminine Health and Wellness Brands with Engaging and Persuasive Copy | Helping Brands to Connect with Women mailto:[email protected]
I suffered from uterine prolapse when I had my baby last year. Prior to that I didn't know what the condition meant. All I knew was that I had trouble walking while I was pregnant. I thought it was the weight of the baby affecting my movement. I thought my body would just snap back after birth. Like me, many women are unaware of conditions related to feminine health. Menstruation, pregnancy, childbirth, menopause and so on changes women a lot but the knowledge of how much we change and what goes on within the female body is limited. Feminine Health and Wellness Brands need to do more to bring awareness to women so they can care for themselves. This awareness needs also reach their partners and family members so that they know how to support and care for women around them. It's my desire to work with brands to bring these messages to light so that women of all ages can experience optimal health and wellness. If you are in the feminine health and wellness industry, let's partner to drive this purpose. As a Direct Response Copywriter for Feminine Health and Wellness Businesses, I have a passion for bringing to life, ideas and goals that you have envisioned to achieve by helping you connect with women so that they can come onboard to take advantage of your feminine health and wellness offerings, products and services. I add value to feminine health and wellness businesses by writing effective and persuasive product descriptions, email copy, website content, blog posts, sales pages, landing pages, social media content and much more. With my 11+ years experience writing engaging content, my expertise will bring impactful positive results for your brand while helping women achieve health and wellness. Send a message. I'd love to connect with you. #skilledpencopywriting #copywritinforfemininehealthandwellness #copywriting #femininehealthandwellness #healthandwellness
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The Parents are speaking!! With over 93% of new mothers referring to digital channels for product recommendations, the BabyYumYum.com - #1 Parenting Portal Parent Choice Product Awards 2024 becomes the absolute go-to for identifying those suggestions. Our 2023 research insights revealed a significant shift where consumers are moving away from bigger premium brands in favour of more economical and perceptually “safer” product alternatives. From 1 to 31 October, your brand will be in the spotlight as BabyYumYum.com - #1 Parenting Portal audiences choose, unprompted, their favourites based on genuine emotion, experience and how they feel about the products and services that make their parenting journey easier. Let's see how your brand performs—results will be shared in November! See more and share the link to the survey at https://lnkd.in/dA5EqS_R #ParentChoice #BabyYumYum #BrandAwareness #ConsumerTrends #MomInsights #ParentProductChoiceAwards #ParentProductChoiceAwards2024
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Our Product and Brand insights survey offers great insight into the shifts and what Parents are buying. Brands are losing purpose and need to revisit their "Why". Should make for interesting results at the end of October
The Parents are speaking!! With over 93% of new mothers referring to digital channels for product recommendations, the BabyYumYum.com - #1 Parenting Portal Parent Choice Product Awards 2024 becomes the absolute go-to for identifying those suggestions. Our 2023 research insights revealed a significant shift where consumers are moving away from bigger premium brands in favour of more economical and perceptually “safer” product alternatives. From 1 to 31 October, your brand will be in the spotlight as BabyYumYum.com - #1 Parenting Portal audiences choose, unprompted, their favourites based on genuine emotion, experience and how they feel about the products and services that make their parenting journey easier. Let's see how your brand performs—results will be shared in November! See more and share the link to the survey at https://lnkd.in/dA5EqS_R #ParentChoice #BabyYumYum #BrandAwareness #ConsumerTrends #MomInsights #ParentProductChoiceAwards #ParentProductChoiceAwards2024
Vote now in the 2024 Parent Choice Product Awards and win amazing prizes!
https://babyyumyum.com
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Dear Modern marketers, this is your reminder: Just because you can doesn’t mean you should. What Happens When Data-Driven Marketing Goes Too Far? Imagine predicting your customer’s needs so accurately that it sparks a family crisis. That’s exactly what happened with Target’s Pregnancy Prediction Marketing. The Strategy they used: Target analyzed shopping data to identify patterns that could predict pregnancy, allowing them to send personalized promotions for baby products. Sounds brilliant, right? The Outcome: A teenage girl’s family received baby-related ads before she had shared her pregnancy news. This resulted in a massive PR backlash. Instead of applause for innovation, Target faced criticism for overstepping privacy boundaries. Lessons Learned: #️⃣The Power of Data Needs Responsibility: Advanced analytics can work wonders but must respect customer privacy. #️⃣Transparency is Key: Make customers feel involved, not intruded upon. #️⃣Balance Personalization with Sensitivity: Not all insights should lead to action, especially in personal matters. #MarketingFails #DataPrivacy #LessonsLearned #MarketingInnovation #Branding
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👑 Who’s the Most Popular Kid in School? 👑 In the world of brands, it’s not always the quarterback or homecoming queen that wins the day. Popularity, trust, and likability—these are the ingredients that make a brand stand out, especially in the maternal care space. 👶💡 Our recent study dives deep into the preferences of 5,000+ U.S. moms, revealing what makes certain nursing and feeding brands rise to the top. With 400+ brands across 39 product categories, we tested everything from brand awareness to likability. Click below to read Alisa Marie Beyer, CD(DONA)'s article title, "Who's the Most Popular Kid in School?" https://lnkd.in/gqM5GHb9 #MaternalCare #BrandTrust #NursingAndFeeding #Marketing #ConsumerInsights #ModernMoms #maternalcareinstitute #mindfulmamachildbirth #consumerinsights #consumerresearch #gotomarketstrategy #growthstrategy #maternalhealthcare #femtech #femhealth #competitivelandscape
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JPMA: Built for Baby recently hosted a webinar focused on insights from our latest baby registry study. One key finding: Gen Z moms are doing things differently when it comes to their baby registry. We've highlighted three key trends and implications for #brands and #manufactures in this video clip 👇 if you're interested in more registry insights, reach out! #everydayhealthgroup #parenting #momlife #consumerinsights
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This fire cracker of an article would never have happened if it wasn’t for my partnership with Baby Bunting's Online Marketplace 🎉 There’s quite a few decisions I’ve made on my small business journey that have taken me two steps back (with a bucket load of learnings). But this one decision, partnership and relationship is one that keeps driving (rather catapulting) me further ahead. For this I am incredibly grateful🙏 Taking a step back - 6 months ago Hackerlily was exclusively invited to be one of the first brands to join the Baby Bunting Online Marketplace. This opportunity was made possible through the relationships and awards I earned through joining the SHE-com business community for female ecomm founders (highly recommended!) One of the experts Teneille Lake saw how much of a unique, game-changing product the HipSurfer was for Australian parents and in August we launched on the platform. Teneille - Your belief in my brand and vision means the world! I'm so grateful to you and Hitesh Mehta for giving me this game-changing opportunity. Strategically, a partnership with Baby Bunting Online Marketplace gives Hackerlily access to customers we wouldn’t otherwise be able to reach (given our size, budgets and awareness in the market). It also brings a layer of credibility, which is worth its weight in gold being a new brand in its first year of business. One benefit that I didn’t anticipate, is the opportunity to gain exposure in the media through Baby Bunting’s established relationships and referral partnerships with the press - on a national level. You’ll notice All links go to my Baby Bunting store front. Please purchase through Baby Bunting if you read this article and think “heck I’ve got a back ache just reading this” 😆 A big thanks to the 7News Best Picks team and my gorgeous PR Queen Katie Gallagher for fiercely championing me and my business during the entire first year of business and now as we celebrate this milestone!!
‘Genius’ Aussie baby carrier that’s recommended by physios and won’t put strain on your back
7news.com.au
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PR and marketing is all about the long game! Elevate your visibility with strategic pitch ideas for the upcoming months! August and September are bursting with opportunities for your brand to shine in long-lead publications. Here's how to make the most of it: 🍎 Back-to-School Buzz: Media outlets crave tips and products for the back-to-school transition. Pitch trendy clothing, innovative school supplies, and nutritious lunch options that make life easier for parents. ☀️ Savoring the End of Summer: Capture the last moments of summer with guides on staycations, local trips, and cooling-off activities. Create a sense of urgency and excitement! 🤱 Celebrating National Breastfeeding Month: August highlights National Breastfeeding Month. Pitch supportive products, health advice, and tips for new moms. Show your clients' commitment to maternal health. 🌅 Labor Day Weekend Fun: Labor Day marks the end of summer celebrations. Pitch stories about weekend getaways, outdoor adventures, and essential gear for a fun-filled weekend. 🍂 Welcoming Fall: September is all about fashion and coziness. Introduce fall collections, new beauty products, and cozy home essentials. Highlight the latest trends and must-haves for the season. 🏈 Tailgating Season: Fall means tailgating! Pitch BBQ recipes, drinks, and tailgating tips. Showcase how your clients' products can enhance game day experiences with portable grills, coolers, and festive decor. Stay ahead of the curve with engaging pitches that align with seasonal trends and media needs. ___ Hi! 👋🏼 I'm Amy Bartko - Founder and CEO of Chatterbox PR & Marketing ➡️ I've helped parent and child brands like yours get in front of millions of eyes across the world. Let's connect and find out how I can help bring your goals to life! #marketing #business #digitalmarketing #branding #socialmedia #entrepreneur
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MHN’s New Parents Panel provides an invaluable resource for brands and researchers looking to tap into the ever-evolving parenting market. Our 100% opt-in panel comprises first-time parents ready to share their experiences, preferences, and challenges. Whether launching new products or refining your messaging, trust MHN’s New Parents Panel to deliver reliable, actionable data to inform your strategies. #NewParentsPanel #MarketResearch #ConsumerInsights #ParentingMarket #ReliableData #OptInPanel #MHN #ClientSuccess #BabyProducts #QualitativeResearch #QuantitativeResearch #SusanOwens
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