Karen Kariv’s Post

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Partnerships | Strategy | Mentorship

And, here I am talking again about the power of #community, this time in #womenshealth. Did you know women over 35 are the fastest-growing demographic in recreational running? 🏃🏼♀️ These are busy moms and professionals who prioritize health and fitness through running, and many find a supportive network through running groups. If you dig a bit deeper, these runners: ✅ Tend to run with other like-minded women ✅ Spend time online researching, discussing, and purchasing ✅ Are invested in their own health and wellness as well as their own family, including aging parents. In other words, it's a real-life #socialnetwork Tapping into these communities allows you to: 🌟 Build trust and loyalty to create a deep connection 🌟Drive the referral engine: Community members readily share positive experiences, driving product trial and sales organically. 🌟Extend your brand: Get product in hand and drive folks into e-commerce & retail locations In the women's healthcare space, this is especially powerful. It allows you to create a safe space for open conversations, address concerns specific to running and healthcare (e.g., pelvic floor health, nutrition, fertility, menopause, eldercare), and build lasting brand loyalty through #wordofmouth. Has your brand considered the power of community? Let's chat about how we can tap into these communities! #womenshealth #communitymanagement #healthcaremarketing #runningcommunity

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