Sijabulile Ndebele’s Post

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Project Manager | Expert in Paid Media & LinkedIn Profile Management | Turning Digital Challenges into Growth

Your Ads should always be an addition to a persons feed and not an interruption. I'm genuinely impressed by Netcare approach to LinkedIn advertising. This is a prime example of B2B marketing done right. Instead of asking the audience to download the app, they compiled a document discussing an important issue in women's health - bleeding during or after pregnancy and when should one be concerned. At the end, they incorporate the end goal to download the app. By focusing on education and awareness, they're positioning themselves as a trusted authority in healthcare. The fact that I didn't even realise I was looking at an ad speaks volumes about their ability to seamlessly integrate their message into the LinkedIn feed. Remember 95% of the LinkedIn audience is not ready to convert. You need to build a strong brand and cultivate long-term relationships with potential customers - add value to peoples feed rather than interrupting their experience. When they are ready to convert, your brand will be top of mind! #B2Bmarketing #ContentMarketing #Netcare #LinkedIn #PaidMedia #DocumentAd

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Marius Greeff

Building Brands on LinkedIn in Africa | Certified Marketing Expert | Gold LinkedIn Talent Channel Partner | Managing Director at Turn Left

4mo

Great example SJ, and thank you for sharing. There are loads of lessons we can take from this.

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