Your Ads should always be an addition to a persons feed and not an interruption. I'm genuinely impressed by Netcare approach to LinkedIn advertising. This is a prime example of B2B marketing done right. Instead of asking the audience to download the app, they compiled a document discussing an important issue in women's health - bleeding during or after pregnancy and when should one be concerned. At the end, they incorporate the end goal to download the app. By focusing on education and awareness, they're positioning themselves as a trusted authority in healthcare. The fact that I didn't even realise I was looking at an ad speaks volumes about their ability to seamlessly integrate their message into the LinkedIn feed. Remember 95% of the LinkedIn audience is not ready to convert. You need to build a strong brand and cultivate long-term relationships with potential customers - add value to peoples feed rather than interrupting their experience. When they are ready to convert, your brand will be top of mind! #B2Bmarketing #ContentMarketing #Netcare #LinkedIn #PaidMedia #DocumentAd
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Reaching parents on social media can be more difficult than putting an overly tired baby to bed. (Psst, we have a solution for that) At this stage, it doesn’t matter how valuable your baby or parenting services are. There are plenty of parents out there who’d love to work with YOU. But if you can’t reach them strategically and consistently on social media? You’re sending them to your competitors on a golden platter. Let’s be honest: Your superpower is helping parents through your wonderful services, NOT mastering a social media strategy to reach and connect with them. If it hasn’t been working for you so far, why waste even more time, energy, and money on something that isn’t your expertise? Just like parents don’t need to navigate everything on their own, neither do you! Imagine if: 🦉 Social media is no longer a daunting and fruitless task. Whether you’ve invested in a strategy or outsourced it entirely, opening those apps feels super energising. 🦉 You’re only sharing strategic content that reaches and connects with the right parents, growing your audience and bringing you more enquiries. 🦉 As soon as your dream clients are ready to invest in the types of services you offer, YOU are the first name that comes to mind. Word-of-mouth has become a nice-to-have. Want YOUR socials to work just as hard as you do for parents without losing 1+ days every week? We got you. Send us a DM with your concerns and challenges, and let’s get you in front of those parents who need your help. #cabombacontent #socialmediamanagement #socialmediastrategy
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How did we build a strong brand for a women's healthcare brand (50- 1900 followers in 3 months) Our client, Femme Jock, is dear to my heart. When we onboarded it for content creation, On Instagram and Facebook, we knew it needed to be Niched down to the core. Femme Jock is a women-centric brand targeting support for women's pelvis after dislocation. Our main targeted and concerned topics were -Awareness of Pelvic Floor problems -Postpartum and pregnancy support -Product Specifications and USPs. -Health tips and exercise ▶ With content: We wanted women to know we heard them, When they thought they need To mute their voice due to pain. So we tightened our belts and rolled. ▶ Steps were: Deciding on content pillars: ✅ Educating content Inspirational content Personal stories Behind-the-scenes ✅ Making content formats: -Reels -Carousels -Static posts -Highlights -Stories -Live ✅ Keyword research: Each post was highly targeted at niche people; hence, the exact keywords were necessary. ✅ Doubling down We doubled down on carousels since they were the most loved and explored. What we did after posting: Reply to DMs and build connections. Engaged with posts on the feed I shared the post on the story. Engaged in the last post. All this content revolves around unaware audiences. This constant effort gave us a strong online presence. #instagrammarketing #contentmarketing #contentcraetion ___________ If you liked today's post, make sure to like and comment 👍 Don't forget to repost it on your network too. And make sure to press the notification bell. This is Aparna Bala, a marketing and sales expert.
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📈 Want to boost your home care agency's growth? 📲 Social media is where your potential clients are! 📣 Share success stories, promote services, and engage directly with families in need. 🤳 Start your social media journey with Care Ads. Connect with us now! 🌐 #DigitalGrowth #CareAds #HomeCareSuccess
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🤔 Did you know that you can 𝐫𝐞𝐬𝐭𝐫𝐢𝐜𝐭 𝐚𝐝𝐬 related to 𝐬𝐞𝐧𝐬𝐢𝐭𝐢𝐯𝐞 𝐭𝐨𝐩𝐢𝐜𝐬 from being shown to you within Google services? Google lets you limit ads from the following sensitive topics: 🔸 Alcohol 🔸 Dating 🔸 Gambling (including social casino games) 🔸 Pregnancy and parenting 🔸 Weight loss Learn how to limit ads about sensitive topics: 1️⃣ Go to My Ad Center 2️⃣ Select Customize Ads > Sensitive 3️⃣ Select the toggle next to each topic you’d like to limit 4️⃣ Confirm your selection 💭 I wonder if the list of sensitive topics will expand. What additional topics do you think should be added? ------------- ♻ Like or Share this post to spread the word 🔔 Connect with me for the latest news on #GoogleAds and #MicrosoftAdvertising! 🚀 Follow me, Hana Kobzová, and hit that 🔔 icon to ensure you stay updated. #PPC #SEM #PPCadvertising #PPCmarketing
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Who do people turn to when they need care and support? The answer should be you! 💯 But if care seekers aren't aware of your services, they simply can't choose you for their needs. It's a common challenge in the care industry: visibility 🔎 Being known and accessible is crucial. You might offer the best care services around, but if your name isn't out there, you're missing out on helping those in need. That's where strategic advertising comes into play. It's not just about promoting your services; it's about being present where and when people are seeking care. 🤗 Whether it's online or print your presence needs to be strong and consistent. Effective advertising isn't just about reaching a wide audience; it's about reaching the right audience. Those who understand and are aware of these have joined the Wiserr platform & MCM UK Media Ltd. So thank you to KYN, Rochcare Ltd, Hamberley Care Homes for being there for care seekers when they need you. If you want to be there too; send me an email [email protected]. hashtag #careseekers #carehomes #nhs #dementia #careadvice #homecare #advertising
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Our client got 1M views in a single post, Here's how - Hey everyone! 😊 I'm excited to share a proven strategy that helped one of our clients reach 1M views on their social media post. If you're looking to boost your content's visibility, this post is for you! So, what's the secret? It's our 1M Framework, and here's a simple breakdown using an example we used for one of our clients: -Step 1: Address Your Target Audience First things first, you need to know who you're talking to. For our client, we focused on expecting moms: "Expecting moms, are you prepared for the challenges of childbirth?" -Step 2: Highlight the Fear/Pain Point Next, tap into a common fear or concern that your audience has: "Many expecting moms worry about the pain of childbirth." -Step 3: Exaggerate to Emphasize Make the fear or pain point hit home with a bit of exaggeration: "Did you know that the pain of childbirth can be as intense as experiencing 20 bone fractures simultaneously?" -Step 4: Provide a Solution and Clear Doubts Then, offer a reassuring solution to alleviate that fear: "Modern medicine provides effective ways to manage this pain, such as epidurals and natural pain relief methods." -Step 5: Call to Action Finally, prompt your audience to engage: "Want to know more about managing childbirth pain? Share this post and let's spread awareness!" Why This Works: -Relevance: Directly addresses a specific audience. -Emotional Connection: Creates a strong bond by highlighting and emphasizing pain points. -Value: Provides actionable and valuable solutions. -Engagement: Clear call to action to boost interaction. Our 1M Framework can be adapted to any topic or industry. Whether you're targeting expecting moms or any other audience, the key is to create content that resonates, engages, and provides value. Ready to see your posts skyrocket in views? Let's make it happen together! Do you want to watch the full video? #marketingmoat #marketing #socialmedia
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Keep things accessible for your target audience by choosing the right format for them. #LITranslators #DementiaFriendlyWriting #DementiaFriendly #Accessibility #AccessibleWriting #DementiaAccessibility #DementiaAwareness #Dementia #DementiaLivedExperience
Does your written information actually need to be written information? Would another format work better for your audience? Here are a few ideas and tips. #DementiaFriendlyWriting #DementiaFriendly #Accessibility #AccessibleWriting #DementiaAccessibility #DementiaAwareness #Dementia #DementiaLivedExperience
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In another move to keep users safe, especially teens, Instagram now lets users reset their content suggestions with a single tap. This means they can refresh their Explore, Reels, and Feed to better align with their evolving interests. Why does this matter for pharma? 👉 Patients and caregivers are increasingly seeking relevant, trustworthy information on social media. This feature makes it more critical than ever to create content that resonates authentically with their needs. 👉 A reset feature encourages users to filter out irrelevant or misleading content, reinforcing the importance of publishing accurate and reliable health information. 👉 As users regain control of their algorithm, brands have the opportunity to meet them with content that inspires trust, provides value, and supports health literacy. This update is a reminder to focus on creating credible, engaging, and patient-centric content that users will actively seek out—even in a world of constantly evolving preferences.
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Why baby & parenting professionals should stop churning out random social posts. (Do THIS instead) Be intentional. Yup, it's really that simple. Here's how to be intentional with your content: 🦉 Set goals for your content If you don't know where you're going, you'll end up somewhere else. Your goals will usually relate to your overall business goals. Example: → Business goal = Grow revenue to $$$ → Social media goal: Send X amount of traffic to your landing page 🦉 Decide what you'll be tracking Based on the goals you've set, you can now decide what to track. Example: If it's traffic to a specific page, use Google Search Console to track the amount of traffic coming from social media. 🦉 Stand out from the competition To reach your goals, you need: Value - Offer something in a how-to form Vulnerability - Be human and share your story Variety - Share things people resonate with, not just sales content Presence - Show that you're present by jumping on a few relevant trends Now it's your turn! What will you do to be more intentional in your next batch of content? Let us know in the comments. Want more social media tips? Give us a follow. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ I'm Rita Dyke🦉 the founder of Cabomba Content🦉 a social media marketing agency created to connect baby & parenting professionals with parents who NEED their services. 👶#SocialStrategy: Starting @ €498 per setup & €249 ongoing 🦉#SocialMediaManagement (DFY): Starting @ €698 ongoing
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📈 Want to boost your home care agency's growth? 📲 Social media is where your potential clients are! 📣 Share success stories, promote services, and engage directly with families in need. 🤳 Start your social media journey with Care Ads. Connect with us now! 🌐 #DigitalGrowth #CareAds #HomeCareSuccess
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Building Brands on LinkedIn in Africa | Certified Marketing Expert | Gold LinkedIn Talent Channel Partner | Managing Director at Turn Left
4moGreat example SJ, and thank you for sharing. There are loads of lessons we can take from this.