Aaditya Sharma’s Post

Is your marketing tailored to your target audience? One of the things that I find when observing the marketing messages of #privatepracticeowners is that their messages tend to be a bit generic. Almost as if it was a one-size-fits-all approach. The challenge with this strategy is that your ideal clients can’t tell if it’s meant for them. They don’t know that you can help them with their specific needs. The way around this is to get to know your ideal client so well that when you create your marketing they understand that you know them, what they struggle with, and can help them with their needs. You’ll want them to think, “Oh my how did they know?” “It’s almost like they know me personally”. For example, if you are a #psychotherapist who specializes in young mothers with postpartum depression, your marketing messages should speak to that. Know what they struggle with, and what they are feeling, and speak to that and let them know you can help them with it. Another important factor to consider when writing these messages is keywords. What are some of the popular keywords that pop up in this category? If you sprinkle these throughout you will begin to see more traction. In the example above, #postpartum would be an excellent keyword. Remember when someone is struggling, they are not simply going to plug #Psychotherapist into Google. They’ll want a Therapist who specializes in Postpartum, so they’ll plug that in too. Need help with your messaging? My six-week online course, Get Marketing Savvy will cover all of this and more. Before you know it, you too can become Marketing Savvy. Reach out and let’s get started.

How did we build a strong brand for a women's healthcare brand (50- 1900 followers in 3 months) Our client, Femme Jock, is dear to my heart. When we onboarded it for content creation,  On Instagram and Facebook, we knew it needed to be Niched down to the core. Femme Jock is a women-centric brand targeting support for women's pelvis after dislocation. Our main targeted and concerned topics were -Awareness of Pelvic Floor problems  -Postpartum and pregnancy support -Product Specifications and USPs. -Health tips and exercise ▶ With content: We wanted women to know we heard them, When they thought they need To mute their voice due to pain. So we tightened our belts and rolled. ▶ Steps were: Deciding on content pillars: ✅ Educating content Inspirational content Personal stories  Behind-the-scenes ✅ Making content formats: -Reels -Carousels -Static posts -Highlights -Stories -Live ✅ Keyword research: Each post was highly targeted at niche people; hence, the exact keywords were necessary. ✅ Doubling down We doubled down on carousels since they were the most loved and explored.  What we did after posting: Reply to DMs and build connections. Engaged with posts on the feed  I shared the post on the story.  Engaged in the last post. All this content revolves around unaware audiences.  This constant effort gave us a strong online presence. #instagrammarketing #contentmarketing #contentcraetion ___________ If you liked today's post, make sure to like and comment 👍 Don't forget to repost it on your network too. And make sure to press the notification bell. This is Aparna Bala, a marketing and sales expert.

Happy Customers, Happy Business. But what about Happy Moms? 🌷💐 As an acclaimed raw material nutrition company, SRS Nutrition Express deeply understands the importance of reaching out to the right customers at the right time. Especially a time as special as the approaching International Mother’s Day. 🎉 This post is for all our B2C clients in the nutrition niche, and here's how you can market effectively for Mother's Day: 1️⃣ Motherhood and Health - Use this opportunity to highlight the importance of mothers’ health. 👩👧👦 Mothers often put their health on the sideline due to their busy schedules. Now is the time to remind them how crucial their well-being is for the whole family and that your product can help! ✨ 2️⃣ Special Promotions - Everyone loves a good deal! 💸 Tag products that are beneficial for women's health in a special Mother’s Day promotion. 🛍️ Use promotions to connect emotionally with your customers and show you care about them. ❤️ 3️⃣ Mother's Day Bundles - Bundle together some of your best seller product  targeting women's health and fitness. 🏃♀️ This not only increases sales but also provides value for the customer. 🎁 4️⃣ Use Storytelling - Tell stories to connect with your customer's emotions. 📚 Showcase testimonials from mothers who have benefited from your products. 🌟 Nothing sells better than genuine user experiences! 👩🍼 5️⃣ Spread Love - Use your social media accounts to celebrate mothers globally. 🌍 Share fun facts, healthy tips, and inspiring stories about motherhood. 💌 Remember, Mother’s Day isn’t just a prime marketing opportunity. It’s a chance to affirm, to acknowledge, and to express gratitude for the extraordinary role mothers play in our lives. 💖👩👧👦💕 #MarketingTips #MothersDay #WomensHealth #B2CMarketing #NutritionForMothers #SRSNutritionExpress 🌟👩👧👦🛍️✨💐🌷

Have you ever had a customer curious about your products or services ask why you started your business? If you answered yes, I can relate. I want to show you how to connect with your customers or followers through your story. Many business owners focus so much on promoting their products that they forget to share their stories. In my experience, storytelling, especially stories that resonate with your audience, increases your chances of making sales. When you tell your story, especially the origin of your business, it does two things for your audience: 1) It helps them realize their need for your products or services. For example, a nursing mum might not know she needs breastfeeding cookies until she hears you share your story of low milk supply when you had a baby some time ago. 2) It makes your brand memorable. People don't forget stories. When you share a story that resonates with your audience, you create a lasting impression. Whenever they need something you offer, they will remember your brand through the stories you share. Storytelling not only engages your followers but also brings your brand closer to their hearts. Starting today, share your stories openly and be intentional about it. P:S In case you're wondering who I am, my name is Boladale Ogunlami. I'm passionate about helping small businesses build a legacy beyond profit. I believe every business can make a profit if they understand how to communicate effectively with their audience. I specialize in crafting social media strategies and managing social media accounts to increase brand visibility and boost sales by up to 5X. #socialmediastrategy #socialmediamanager #contentmarketing #digitalmarketing

Does Facebook Ad work? Let me share with you all my POV as a marketer. I got an opportunity to do some online advertising for a client who is a Psychiatrist. Did his website first of all because I felt the design and content was outdated and it was not ranking on Google Search Engine. The Results : the website started to rank organically on The Top of Google Searches for keywords we wanted to target but we did not see any patients Next, we agreed to do Facebook advertising to get quick results, as Google Ads is expensive and would take a while. We started the ads yesterday, ad got approved in a couple of hours. I received a notification, that the client spent $2.00 on his ads. I went to check the metrics and there was a patient inquiry for him. In about $2.00 we reached 46 people, and one made an inquiry. Waiting to see what the next day holds for us. Feel free to share what was your experience when you tried using Facebook Ads for the first time !! #facebookads #paidadvertising #digitalmarketing #psychiatrist #healthcaremarketing #ppcmarketing #clientdiaries

Does Facebook Ad work? Let me share with you all my POV as a marketer. I got an opportunity to do some online advertising for a client who is a Psychiatrist. Did his website first of all because I felt the design and content was outdated and it was not ranking on Google Search Engine. The Results : the website started to rank organically on The Top of Google Searches for keywords we wanted to target but we did not see any patients Next, we agreed to do Facebook advertising to get quick results, as Google Ads is expensive and would take a while. We started the ads yesterday, ad got approved in a couple of hours. I received a notification, that the client spent $2.00 on his ads. I went to check the metrics and there was a patient inquiry for him. In about $2.00 we reached 46 people, and one made an inquiry. Waiting to see what the next day holds for us. Feel free to share what was your experience when you tried using Facebook Ads for the first time !! #facebookads #paidadvertising #digitalmarketing #psychiatrist #healthcaremarketing #ppcmarketing #clientdiaries

There’s a 100% chance you’re not bullish enough on social media attention. Like I don’t think you actually realize how EARLY we still are to the game of social media, creating content, and growing an audience. Especially if you’re a service based or brick and mortar business Think about this: We currently live in a time where over HALF of the population grew up without social media. Yeah, maybe they’ve adopted it… kind of. But it’ll NEVER be a part of their lives in the same way it is for a Gen Z zoomer who was doomscrolling TikTok before they finished breastfeeding. For the generation that grew up with social media, it’s EVERYTHING. Now imagine what the world will be like when those people are the majority. Yeah. It’s gonna get CRAZY. And the people who will win big are the people who see the writing on the wall right now and take bold action to secure their slice of the pie. I don’t think it’s ever gonna be “too late”. That’s like someone in 1999 saying it’s gonna be “too late” to get rich from tech companies after 2000. Absolutely false. That being said, life is a game of allocating scarce resources in the most effective way possible. And if you’re like most people in business, you have a ton of things you wanna accomplish in life. Positioning yourself NOW to capture the incoming tsunami of social media attention means getting in while it’s cheap (less time/energy/attention required to succeed). The faster you position yourself… And the less resources it takes to do so… The more you’ll be able to achieve long-term. That’s how I think about it. Minimum cost, maximum RESULTS. & if you’re reading this and feeling like you WANT to make more money and build your brand on social media but you have nothing to say / don’t know how to create content / don’t have the time or strategy There’s a way you can build an engaged audience & make the money you want with the ideas you have in your head right now. If that’s you and your business. We need to talk 🚀

6 years I've been self employed. I never thought I'd make it to 1 and I'm not sure I'll make it to 7. Every year has been different and challenging in it's own way. This year I feel like my business has been ravaged by menopause symptoms. I'm exhausted, indifferent to social media and I want a slower pace of life with less screen time. I've noticed myself constantly feeling triggered by other people's content but not because of them, because of me. Because I don't love my business right now and I don't want to do "marketing" the way the "influencers" do it. It's not me. I'm very clear on what I don't want. I don't want more noise, more hustle, more screen time. I'am looking for more of what I DO want. I live for making sure my kids know I love them and being good at my job. I need clarity and purpose and after journalling on the weekend I know that a big part of that purpose is helping other women be true to themselves but that has to start with me. I have to be true to myself. And if I'm being honest, which I always try to be, I've run out of puff with my business in it's current form. Something needs to change and I've got to be the one who changes it. I'm simplifying and offering less. I want to make bigger changes and do bigger projects with fewer clients which will give me the opportunity to slow down to a walk instead of feeling like I'm constantly sprinting. My business, my way, every step of the way. If any of this has resonated with you and I'd love to continue the conversation.

May is #MentalHealthAwarenessMonth, and it’s also National Teen Self-Esteem Month. The Dove Self-Esteem Project found that 1 in 2 girls say toxic beauty advice on social media causes low self-esteem. How can we address this? Dove recommends to #DetoxYourFeed. Parents can help teens detox their feeds to help them learn how to avoid being influenced by toxic posts. Head over to Dove’s website for easy steps to get started: https://zurl.co/NGn1 #MentalHealthMonth #TakeAMentalHealthMoment

Content✍ Stuck on what to post❓❓ Here’s some of the awareness days for June. Don’t forget to use what’s appropriate and don’t use too many. The month of June also highlights National PTSD Awareness, Men's Health as well as Alzheimer Awareness. Children’s Awareness, Cataract Awareness, Vision Research, Professional Wellness Month and Effective Communications. ___________________________________ Are you struggling to know where to start with planning your social media❓ If so check out my 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗻𝗻𝗲𝗿📈. Plan and create your content for all your social media platforms in one place. There's space to plan posts, manage your followers, and much more with hyperlinked pages to make it quick and easy to navigate. Check it out here👉 http://etsy.me/3OrEvEp #SocialMedia #Marketing #Inspiration #AccessToWork