Casey Ross

🏆 Celebrating creative brilliance with the Clio Health Awards winners! Here's a snapshot of groundbreaking campaigns: 🔹 Havas Lynx (AstraZeneca & Merck) - Mapping the Tumour: Simplified the complex world of biomarker testing by using natural landscapes as metaphors, enhancing oncologists' understanding. 🔹 Area 23 (Horizon Therapeutics) - Toxic Portraits: Introduced a novel art technique using corrosive uric acid to make the invisible damage of gout strikingly visible. 🔹 Langland (GE Healthcare) - Sonic DL: Merged medical tech with art, projecting MRI scans onto dancers to showcase the capability of capturing movement without distortion. 🔹 21GRAMS (AstraZeneca) - "Judgy" TrixeoAerosphere: Tackled COPD stigma with a campaign focused on empathy, using personal stories to deepen understanding and compassion. 🔹 TBWA\Worldwide Moderna - Spikevax: Refreshed COVID-19 vaccination discussions by integrating Spikevax into daily health routines, enhancing community pride and engagement. These campaigns not only push creative boundaries but also make significant impacts in healthcare communication and patient care. 🌟

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With insights from healthcare’s marketing leaders in our AHA-sponsored report, you can adapt your ad strategy to precisely target the right patients. Unlock the value of healthcare advertising. Read our report for more. https://lnkd.in/eBmBcWH8

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Community is powerful—especially for cancer patients. This #BreastCancerAwarenessMonth, we’re reminded of the impact that proactive and targeted community support can have on individuals undergoing treatment. Discover more in a new study from Health@WPP, with support from Ogilvy Health, BAV@WPP, and Nextdoor: https://bit.ly/3AXNSdY  

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As the fate of TikTok remains uncertain, it's a crucial time for brands to rethink their content and channel strategies. Discover how this could impact #PharmaAdvertising and the steps you can take to stay ahead. Explore the insights from Ashley Haden, Media Director, Paid Social at EVERSANA INTOUCH, in Med Ad News. https://ow.ly/raJE50Sh9yS #PharmaMarketing #TikTokBan #DigitalStrategy

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Healthcare marketing can have a hidden impact on BIPOC communities. Is your strategy at risk? In the latest from The Drum, Melissa Gordon-Ring, Global President, Health, IPG Mediabrands outlines the growing challenges of reaching these important audiences and shares her strategies for mitigating their impact. Read more on how reaching the right person with the right message is now seeing broader implications than just commercial metrics here: https://bit.ly/4eYk4MN

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🌱 From Ambition to Leadership: Kristen's Journey to CEO 🌿 Ever wondered how a career in marketing evolves into leading a successful agency? Read the inspiring story of Kristen, Founder & CEO of BD Creative Group, as she reflects on her career path — from her early days in marketing to building a thriving business that helps clients elevate their brands. Discover the experiences, lessons, and pivotal moments that shaped her leadership journey. #MarketingLeadership #CEOJourney #BDCreativeGroup #WomenInBusiness #MarketingSuccess

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There are many lessons that healthcare marketers can learn from the LGBTQ+ community as shared in our new POV written by Kristofer Doerfler. Just as support of the LGBTQ+ community shouldn’t be relegated only to Pride month, brand support of valued audiences should exist for the long term. The POV shares 4 major learnings inspired by meaningful understanding and interaction; read it here: https://lnkd.in/eHtptWp2

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Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

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TikTok is used by over 4.5 million HCPs in the U.S. to share experiences, seek advice, and learn more in support of their patients. With TikTok's parent company on the clock to divest by January 2025, Omnicom asked 1,000 U.S. adults about what they would do if TikTok was banned from operating. 📊Nearly 40% plan to migrate to another social media platform 📴27% plan to spend less time on their phone 🤳26% will follow their favorite creators to a new platform In our latest trend in The Edit, Propeller breaks down the use of TikTok and where HCPs might head next if the platform is banned next year. https://lnkd.in/eHzMGdEs #TheEdit #TikTok #TikTokBan #Instagram #YouTube #Facebook #Reddit #digitalmarketing #Propeller

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Similar to the medical industry, integrated PR tactics are continuously evolving. Discover ways PR and social media align with the values and goals of medical device companies. Click the link below to see four reasons why staying present online can bring more patients to the care they need! https://lnkd.in/diukZFU4

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Learn the Latest Trends: https://ow.ly/y57A50SNh1B #Brandplanning in pharma can be challenging, but with the right insights, it doesn't have to be. In this POV, Tim Lewis SVP, Strategic Development, and Anna Cojocaru, VP, CX Strategy, dissect five key trends shaping the future of healthcare and the customer experience. Learn how these insights can optimize your brand strategy, enhance patient engagement, and drive market success. #PharmaMarketing #patientengagement #brandstrategy #cx

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TikTok: A Guide for Healthcare Marketers TikTok is a force, changing the way that people search, consume media, and connect. It’s also shifting how we engage with consumers and HCPs alike. CMI Media Group’s guide to TikTok for pharma marketers shares what to know about TikTok including how healthcare marketers can leverage it and what advertising opportunities work best for pharma. Read Here:https://lnkd.in/dptEnbSh

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Unlock your practice's potential with our Q4 2024 Medical Marketing Playbook! ✨ Discover innovative strategies that revolutionize patient engagement, boost conversions, and maximize ROI. From automation and AI chatbots to leveraging patient reviews and transparent reporting, this guide has everything you need to end the year strong and set up 2025 for the best possible strategy. 💪 Ready to transform your marketing game? Check out the link below to see how we can bring these innovative strategies to your practice! 👉 https://lnkd.in/e8ghnKAP #DigitalLimelightMedia #MedicalMarketing #TeamDLM #AIMarketing #MarketingROI #DigitalMarketing

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💉 Years on, does vaccination remain a priority and how are people managing symptoms? With the Social Meaning app, healthcare brands like Pfizer can go straight to the source, uncovering nuanced conversations shaping public opinion around critical topics like flu and COVID-19. The app scans social media, search history, and news to reveal key themes, like the importance of public health education, targeted risk management, and healthcare system preparedness. Ask 10 free questions on Social Meaning today: https://lnkd.in/diyYK3Zq

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#TBT:    In recognition of #MentalHealthAwarenessMonth, we’re reflecting on our 2023 SXSW panel, “It’s 2032 and All the Doctors Are Gone.” This impactful discussion moderated by Kim Johnson, Global CEO, focused on the severe mental health crisis among healthcare professionals, highlighting the high burnout and suicide rates exacerbated by the COVID-19 pandemic. The panel emphasized the urgent need for improved psychological support for this often-overlooked group.     Watch the full conversation here: https://bit.ly/3V8y2oK 

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Our Service | Brand Strategy Our experts delve deep into your business to craft a brand strategy that resonates with your target audience. From defining your brand’s unique positioning to create a compelling visual identity. we ensure your brand speaks volumes in a crowded market.

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