Who do people turn to when they need care and support? The answer should be you! 💯 But if care seekers aren't aware of your services, they simply can't choose you for their needs. It's a common challenge in the care industry: visibility 🔎 Being known and accessible is crucial. You might offer the best care services around, but if your name isn't out there, you're missing out on helping those in need. That's where strategic advertising comes into play. It's not just about promoting your services; it's about being present where and when people are seeking care. 🤗 Whether it's online or print your presence needs to be strong and consistent. Effective advertising isn't just about reaching a wide audience; it's about reaching the right audience. Those who understand and are aware of these have joined the Wiserr platform & MCM UK Media Ltd. So thank you to KYN, Rochcare Ltd, Hamberley Care Homes for being there for care seekers when they need you. If you want to be there too; send me an email [email protected]. hashtag #careseekers #carehomes #nhs #dementia #careadvice #homecare #advertising
Karen Nelson 👨⚕️’s Post
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Who do people turn to when they need care and support? The answer should be you! 💯 But if care seekers aren't aware of your services, they simply can't choose you for their needs. It's a common challenge in the care industry: visibility 🔎 Being known and accessible is crucial. You might offer the best care services around, but if your name isn't out there, you're missing out on helping those in need. That's where strategic advertising comes into play. It's not just about promoting your services; it's about being present where and when people are seeking care. 🤗 Whether it's online or print your presence needs to be strong and consistent. Effective advertising isn't just about reaching a wide audience; it's about reaching the right audience. Those who understand and are aware of this have joined us as they know those needing care are the biggest user of the NHS. If you want to be there too; send me an email [email protected]. #careadvice #careseeker #dementia #livingcare
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"Want to boost your sales and reach more potential customers? Running Facebook ads is the answer! With its targeted advertising options and wide reach, you can easily connect with your target audience and increase your business's revenue. Don't miss out on this effective marketing tool! Learn more at https://lnkd.in/gM-AbJJX #homehealthcare #homenursing #caregiving"
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🌟 Reaching Parents Where It Matters Most: Day Care Centers 🌟 Encompass Media Group - DAY CARE CENTER MEDIA Why advertise in day care centers? 🤔 Direct Access to Your Audience: Parents are highly involved in their child's care. With consistent drop-offs, pick-ups, and events, they are a captive audience who will repeatedly see your message. Trusted Environment: Day care centers are a trusted part of parents' lives—much like healthcare providers. Just as companies like Evernorth leverage trusted environments to provide better outcomes, your brand can build similar trust through this community connection. High Recall and Engagement: Studies show that 65% of parents are more likely to remember advertisements they see in community-based, trusted environments. Day care centers, with minimal advertising clutter, ensure your brand stands out and resonates with the right people. Educational Opportunities: Many parents are actively seeking information to improve their child's well-being and development. An ad at a day care center can be positioned as helpful and educational, similar to how Evernorth approaches healthcare—adding value while making an impact. Building Community Connection: Advertising in a trusted space shows your brand cares about the local community. It's not just about awareness; it's about relevance, engagement, and fostering a positive connection. Encompass Media Group 646 387 7970 #Advertising #DayCareAdvertising #BrandEngagement #ParentalReach #HealthAndWellnessMarketing #OutOfHomeAdvertising
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Carefluencers are helping older loved ones, and posting about it. Great article from Frank Rojas at The New York Times. I've said many times how I think caretakers are under utilized by brands in influencer marketing. There's such a big focus on doctors, other HCP's and patients, but caretakers have such powerful stories and influence. #influencermarketing #socialmedia #creatoreconomy https://lnkd.in/gzsQiM3U
‘Carefluencers’ Are Helping Older Loved Ones, and Posting About It
https://www.nytimes.com
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Most advertising directed at older consumers is created from the perspective of a caregiver, rather than the senior the advertising is intended to target. That’s why most ads fail to engage those older consumers. The attached blogpost provides some insight into why advertising generally fails to capture the hearts of seniors. #OlderPeople #Aging #BabyBoomers https://lnkd.in/gqJqUymc
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Boost your business sales with Facebook ads! 📈 Running targeted ads on Facebook can significantly increase your reach and drive more traffic to your website, ultimately leading to more conversions and sales. Learn more about the benefits of Facebook ads at https://lnkd.in/gHs2aXdd #homehealthcare #homenursing #caregiving
Facebook Business Ads – Lightray Solutions
https://www.lightraysolutions.com
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Keep things accessible for your target audience by choosing the right format for them. #LITranslators #DementiaFriendlyWriting #DementiaFriendly #Accessibility #AccessibleWriting #DementiaAccessibility #DementiaAwareness #Dementia #DementiaLivedExperience
Does your written information actually need to be written information? Would another format work better for your audience? Here are a few ideas and tips. #DementiaFriendlyWriting #DementiaFriendly #Accessibility #AccessibleWriting #DementiaAccessibility #DementiaAwareness #Dementia #DementiaLivedExperience
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Does your written information actually need to be written information? Would another format work better for your audience? Here are a few ideas and tips. #DementiaFriendlyWriting #DementiaFriendly #Accessibility #AccessibleWriting #DementiaAccessibility #DementiaAwareness #Dementia #DementiaLivedExperience
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We all can appreciate the power of influencers in marketing and branding. The creator economy - fueled by influencer marketing - is expected to reach $74B this year with advertising spend on influencer marketing expected to grow by almost 15% in 2024. (https://lnkd.in/gjmxrD75). This article about 'Carefluencers' showcases the power of content creation and influence for connection and positive impact. A wonderful thing it is when we use our voices, social platforms, and lived experiences to highlight beauty in a challenging circumstance that many people will increasingly face as their own reality, Caregiving. My hope is that digital + influencer marketing courses aimed toward positive societal changes will find their way into a broader array of academic programs. Today, everyone has the power to create content and reach a broad audience. How can we better empower individuals working in healthcare, education, caregiving, public policy, non-profits, etc. to develop strategies that use these voices and platforms for good, influencing us to do more than just consume, but to feel more connected, to make positive changes in our lives, and to accept some of life's greatest challenges, like Caregiving, with strength. #caregiving #influencers #creatoreconomy
‘Carefluencers’ Are Helping Older Loved Ones, and Posting About It
https://www.nytimes.com
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📈 Want to boost your home care agency's growth? 📲 Social media is where your potential clients are! 📣 Share success stories, promote services, and engage directly with families in need. 🤳 Start your social media journey with Care Ads. Connect with us now! 🌐 #DigitalGrowth #CareAds #HomeCareSuccess
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