Keith Bendes’ Post

We all can appreciate the power of influencers in marketing and branding. The creator economy - fueled by influencer marketing - is expected to reach $74B this year with advertising spend on influencer marketing expected to grow by almost 15% in 2024. (https://lnkd.in/gjmxrD75). This article about 'Carefluencers' showcases the power of content creation and influence for connection and positive impact. A wonderful thing it is when we use our voices, social platforms, and lived experiences to highlight beauty in a challenging circumstance that many people will increasingly face as their own reality, Caregiving. My hope is that digital + influencer marketing courses aimed toward positive societal changes will find their way into a broader array of academic programs. Today, everyone has the power to create content and reach a broad audience. How can we better empower individuals working in healthcare, education, caregiving, public policy, non-profits, etc. to develop strategies that use these voices and platforms for good, influencing us to do more than just consume, but to feel more connected, to make positive changes in our lives, and to accept some of life's greatest challenges, like Caregiving, with strength. #caregiving #influencers #creatoreconomy

What’s a “carefluencer”? Check out this NYT feature about a special type of caretaker who helps older loved ones and posts about it. Powerful storytelling by Frank Rojas and an inspiring example of how social media can serve the greater social good. https://lnkd.in/gb227Gj6

Tune in to this fantastic episode of "Conscious Caregiving with L & L" featuring DAA Board Member and Programs Director Laurie Scherrer, along with other amazing guests! In this episode, they dive into the world of "Dementia Influencers," bringing you insights and resources from professionals, care partners turned influencers, and individuals living with dementia who share their personal stories, needs, and priorities for change. Each guest is making a significant impact in the dementia community. #dementiacharity #DementiaCommunity #dementiacaregiver #dementiaawareness #alzheimers #dementia #alzheimersawareness

#Parents are the most important #influencers in a #teen’s life and play an important role in supporting them to #embrace the #hormonal and #physical #changes as a #normal, #natural and #beautiful part of #growingup. This includes #stretchmarks, a #common yet frequently #misunderstood change.

To enhance the visibility of Eve Care’s elder care services on social media, using relevant hashtags can significantly boost engagement. Popular choices include #ElderCare, #SeniorCare, and #CareForElderly, which directly target those seeking assistance for aging loved ones. You can also consider hashtags like #AgingWithCare, #CompassionateCare, and #GeriatricCare to emphasize the compassionate and specialized nature of the services. To highlight the specific offerings of Eve Care, #HomeCareServices, #SupportForSeniors, and #HealthyAging are ideal. Lastly, adding #EveCareLucknow ensures a regional focus, connecting the local audience to your services.

#Parents are the most important #influencers in a #teen’s life and play an important role in supporting them to #embrace the #hormonal and #physical #changes as a #normal, #natural and #beautiful part of #growingup. This includes #stretchmarks, a #common yet frequently #misunderstood change.

There’s a 100% chance you’re not bullish enough on social media attention. Like I don’t think you actually realize how EARLY we still are to the game of social media, creating content, and growing an audience. Especially if you’re a service based or brick and mortar business Think about this: We currently live in a time where over HALF of the population grew up without social media. Yeah, maybe they’ve adopted it… kind of. But it’ll NEVER be a part of their lives in the same way it is for a Gen Z zoomer who was doomscrolling TikTok before they finished breastfeeding. For the generation that grew up with social media, it’s EVERYTHING. Now imagine what the world will be like when those people are the majority. Yeah. It’s gonna get CRAZY. And the people who will win big are the people who see the writing on the wall right now and take bold action to secure their slice of the pie. I don’t think it’s ever gonna be “too late”. That’s like someone in 1999 saying it’s gonna be “too late” to get rich from tech companies after 2000. Absolutely false. That being said, life is a game of allocating scarce resources in the most effective way possible. And if you’re like most people in business, you have a ton of things you wanna accomplish in life. Positioning yourself NOW to capture the incoming tsunami of social media attention means getting in while it’s cheap (less time/energy/attention required to succeed). The faster you position yourself… And the less resources it takes to do so… The more you’ll be able to achieve long-term. That’s how I think about it. Minimum cost, maximum RESULTS. & if you’re reading this and feeling like you WANT to make more money and build your brand on social media but you have nothing to say / don’t know how to create content / don’t have the time or strategy There’s a way you can build an engaged audience & make the money you want with the ideas you have in your head right now. If that’s you and your business. We need to talk 🚀

📢 Tips for marketing to the 55 plus age population Use relatable visuals: In your marketing materials, use images and visuals that depict people from the 55+ age group engaging in activities or situations that your target audience can relate to. Highlight nostalgia: Tap into the power of nostalgia by incorporating references to popular culture, trends, or events from the past that this age group can connect with. Get those Monday marketing muscles working 💪🏽 and have a great week 💥 #socialmediamarketing #seniorliving #memorycare #seniorlifestyle #seniorlivingcommunities #eldercare #gracefulaging #seniorcitizens #seniorlivingcommunity #seniorhumor

How much is too much to share online? What’s the boundry? Is everything up for grabs in the name of fame, $, traffic & influence? I’m an online content creator who started as a “ mommy blogger” way back in 2009. My daughters literally grew up on the internet. My brand was honesty & transparency; sharing all of my ups & downs , wins & loses in parenthood( & life) in real time; a bit irreverent, often funny and sometimes, downright heartbreaking. I was “authentic” before it was trending. Storytelling is what I was born to do. For me, sharing our lives with the world never felt like a big deal because, honestly, when I’m writing… it’s just me, telling my story. In reality, it should be a little terrifying because some of the publications I write for have MILLIONS of monthly viewers and I’ve written for several. The day that I realized opening up your life to the public could be dangerous was the day I published a post on one of those millions of monthly viewer sites about my struggles with breastfeeding in correlation to a requirement of hospitals to sit down w/new moms who wanted to bottle feed & give them a lecture about the benefits of breastfeeding & the horrors of bottle feeding….before giving them the formula. It was a way of shaming new moms into breastfeeding. I felt that was wrong, especially as someone who’d had difficulties producing enough breastmilk to feed my babies and had to wear an SNS system every single time I breastfed for the first 6 months of their lives. It was draining mentally and daunting physically. I had to suit up in a contraption just to do something many moms can do with ease so I didn’t think it was right to shame moms who couldn’t or chose not to breastfeed. Cue millions of readers. Some empathized, others thanked me for my candor because they felt less alone and less like a failure at motherhood (we’ve all been there) but some told me that my children should die because according to my weak ability to produce, my daughter didn’t deserve to live. And this was just 1 post (without personal photos), but I’ve written thousands of posts like this over the past 15 years. My point is that, for me anyways, I shared my stories to help other mothers feel seen and not alone, to build a villiage at a time when I felt the most alone and to keep a record of this beautiful thing I love called parenting. For me, it was never for the likes, comments and follows. It was about processing what I was going through AND building a community of sisterhood through motherhood. Maybe it is for some of today’s family bloggers too. 🤷🏻♀️ If we’re going to talk about influencers doing it for the likes/comments/follows maybe we should look inward. We’ve all been part of making those things our social currency. I’ve never put much stock in those things because I’ve known from the start how fickle & unforgiving the internet can be but I miss the engagement & getting to know my villiage #storytelling #blogging #influencermarketing

Who do people turn to when they need care and support? The answer should be you! 💯 But if care seekers aren't aware of your services, they simply can't choose you for their needs. It's a common challenge in the care industry: visibility 🔎 Being known and accessible is crucial. You might offer the best care services around, but if your name isn't out there, you're missing out on helping those in need. That's where strategic advertising comes into play. It's not just about promoting your services; it's about being present where and when people are seeking care. 🤗 Whether it's online or print your presence needs to be strong and consistent. Effective advertising isn't just about reaching a wide audience; it's about reaching the right audience. Those who understand and are aware of these have joined the Wiserr platform & MCM UK Media Ltd. So thank you to KYN, Rochcare Ltd, Hamberley Care Homes for being there for care seekers when they need you. If you want to be there too; send me an email [email protected]. hashtag #careseekers #carehomes #nhs #dementia #careadvice #homecare #advertising