Disagreeing with Fast Company on this one: https://lnkd.in/eEXgtaHg
Sure, it's advertising, but in my opinion the quality of product matches the sentiment of the ad.
We recently saw *another* reputable automobile company launch their re-brand with vibey, abstract images that just didn't sync with the historic quality associated with the product.
It made me think of childcare platforms/marketplaces that emerge, looking splashy (some venture backed), yet aren't super well regarded or utilized in parenting circles.
On the other hand, there are high quality and reputable nanny agency services, with emerging babysitter services, that are much lesser known yet when they are accessed tend to be well regarded by parents.
Our goal is to make the tech and marketing behind our nanny agency partners fit with the good, safe, often unparalleled screening, vetting, and parent-caregiver matching work they do.
All this to say, cheers to Volvo. Your new, quality ad campaign matches the quality of your product and you inspire us at Lilli.