Child Care Business Growth’s Post

Client Success Story!! A leading childcare provider in Melbourne partnered with us to tackle a key challenge: boosting attendance at their quarterly holiday program. Their goal was to increase the average of 75 students per day to 100 students per day during a 3-week holiday period. Our Strategy: We developed a customised multi-channel digital marketing plan that included: ✅ Email Marketing Campaigns (EDMs) to engage and nurture leads. ✅A targeted Meta Ads strategy across Facebook and Instagram, focusing on the Top, Middle, and Bottom of the Funnel to drive awareness, consideration, and conversions. The results? ✅ 189 additional clients booked for the holiday program. ✅ Many clients booked multiple sessions, averaging 3.2 sessions per person. ✅ 104 students per class on average, exceeding the client's goal. 🚀 The campaign achieved an 11.85 ROAS! If you’re looking to boost attendance and drive growth for your child-focused programs, let’s discuss how Digital Guide can help you! #SchoolPrograms #ChildcarePrograms #HolidayPrograms #SchoolHolidayActivities #AustraliaChildcare #ChildcareBusiness #StudentEnrollment #EducationalBusiness #advertising #marketing #digitalmarketing #advertisingandmarketing https://lnkd.in/gaduB7_p

MHN’s New Parents Panel provides an invaluable resource for brands and researchers looking to tap into the ever-evolving parenting market. Our 100% opt-in panel comprises first-time parents ready to share their experiences, preferences, and challenges. Whether launching new products or refining your messaging, trust MHN’s New Parents Panel to deliver reliable, actionable data to inform your strategies. #NewParentsPanel #MarketResearch #ConsumerInsights #ParentingMarket #ReliableData #OptInPanel #MHN #ClientSuccess #BabyProducts #QualitativeResearch  #QuantitativeResearch #SusanOwens

📢 Our latest blog is out! Learn about the top strategies and tools you need to enhance your visibility, connect with your audience, and manage your programmes like a pro. Check it out now! 📈✨ #marketingtools #childcarebusiness #growthstrategies

Many childcare centers focus heavily on operations but forget the importance of investing in marketing. 🚀 The truth is, without consistent marketing efforts, it’s hard to stand out in a crowded space. Allocating a budget for advertising, social media, and local promotions can be the game-changer that fills your classrooms. 📚 🧐 How much do you invest in marketing your center, and what’s been the most effective channel for you? 💬 Drop a comment with your insights! Remember, growth comes with visibility! #ChildcareMarketing #KindergartenBusinessPlan #ChildcareCenterSuccess #MarketingMatters

🌟 Attention Brands: Exciting News for New Parent Targeting! 🚀 Connect with our exclusive All Babies Panel at #MHN! Gain valuable insights from recent parents in the baby care, parenting, and retail industries. Don't miss out on this opportunity to shape your strategies. Contact us today! 🍼💡 #ParentInsights #MarketResearch #QualitativeResearch #QuantitativeResearch

Is your marketing keeping up with tech-savvy parents? In a fast-paced, digital world, connecting with families requires more than just flyers and phone calls. From virtual tours to personalized communication, staying ahead in child care marketing means meeting parents where they are—online. In our latest blog, we share how to engage parents and stand out in a competitive market. Discover innovative strategies that can transform your center's approach to marketing: 👉🔗 https://bit.ly/47T8ZuF #ChildCareMarketing #TechSavvyParents #ChildCareGeniusMarketing #BlessingOkoro

🌟 Reaching Parents Where It Matters Most: Day Care Centers 🌟 Encompass Media Group - DAY CARE CENTER MEDIA Why advertise in day care centers? 🤔 Direct Access to Your Audience: Parents are highly involved in their child's care. With consistent drop-offs, pick-ups, and events, they are a captive audience who will repeatedly see your message. Trusted Environment: Day care centers are a trusted part of parents' lives—much like healthcare providers. Just as companies like Evernorth leverage trusted environments to provide better outcomes, your brand can build similar trust through this community connection. High Recall and Engagement: Studies show that 65% of parents are more likely to remember advertisements they see in community-based, trusted environments. Day care centers, with minimal advertising clutter, ensure your brand stands out and resonates with the right people. Educational Opportunities: Many parents are actively seeking information to improve their child's well-being and development. An ad at a day care center can be positioned as helpful and educational, similar to how Evernorth approaches healthcare—adding value while making an impact. Building Community Connection: Advertising in a trusted space shows your brand cares about the local community. It's not just about awareness; it's about relevance, engagement, and fostering a positive connection. Encompass Media Group 646 387 7970 #Advertising #DayCareAdvertising #BrandEngagement #ParentalReach #HealthAndWellnessMarketing #OutOfHomeAdvertising

Digital Age Parenting: Are We Losing Touch? 📲💔 In an era where technology rules, have we inadvertently allowed digital devices to take over the parenting realms once ruled by human touch, conversation, and outdoor play? 🌳💬 The playgrounds seem quieter🔇, dinner tables more siloed with screens in between interactions. This shift towards digital parenting has brought undeniable benefits like educational apps📚 and online safety monitoring🔎, but at what cost to the human elements of parenting? It’s crucial to strike a balance - leveraging technology without losing the essence of connectedness and hands-on learning. 🧠💡 Let's not forget, while technology can educate and entertain, it cannot replace the value of face-to-face conversations, shared experiences, and the simple but profound act of playing together. Isn’t it time we reassess our digital habits as families? 👨👩👧👦 Your thoughts on finding this balance would be enriching. Let’s engage in a meaningful dialogue below. #DigitalParenting #ParentingInDigitalAge #TechAndFamily #BalancedParenting #ScreenTimeDebate #TechSavvyParenting #HumanTouchMatters #ConnectedParenting #FamilyTimeFirst #TechAwareParenting #OfflineIsTheNewLuxury #DigitalDetoxForFamilies #ParentingDiscussion #TechAndChildren #TechBalance

Hey there, early childhood champions! 🌟 Ready to supercharge your marketing game and attract more families to your preschool, play cafe, or childcare center? 🎉 Are you struggling to attract more families to your early childhood business? This week, we're uncovering three powerful strategies to boost your enrollment effortlessly and amplify your market presence. 🚀 Here’s what we’re diving into: ✨ Leveraging Digital Marketing and Social Media 🤝 Cultivating Community Relationships and Partnerships 🌈 Enhancing Your Brand and Customer Experience Effective marketing can be simple and transformative. By leveraging digital tools, building community partnerships, and creating a memorable brand experience, you'll turn your marketing stress into success. 🌟 Tune in to learn how you can apply these game-changing strategies and watch your business thrive! 🎧✨ https://buff.ly/3YDI8Qo #EarlyChildhoodEducation #MarketingStrategies #PreschoolSuccess #ChildcareMarketing #ECEBusiness #BoostEnrollment #CommunityEngagement #BrandExperience #PodcastEpisode #BusinessGrowth