Michael Tasner’s Post

Client Success Story!! A leading childcare provider in Melbourne partnered with us to tackle a key challenge: boosting attendance at their quarterly holiday program. Their goal was to increase the average of 75 students per day to 100 students per day during a 3-week holiday period. Our Strategy: We developed a customised multi-channel digital marketing plan that included: ✅ Email Marketing Campaigns (EDMs) to engage and nurture leads. ✅A targeted Meta Ads strategy across Facebook and Instagram, focusing on the Top, Middle, and Bottom of the Funnel to drive awareness, consideration, and conversions. The results? ✅ 189 additional clients booked for the holiday program. ✅ Many clients booked multiple sessions, averaging 3.2 sessions per person. ✅ 104 students per class on average, exceeding the client's goal. 🚀 The campaign achieved an 11.85 ROAS! If you’re looking to boost attendance and drive growth for your child-focused programs, let’s discuss how Digital Guide can help you! #SchoolPrograms #ChildcarePrograms #HolidayPrograms #SchoolHolidayActivities #AustraliaChildcare #ChildcareBusiness #StudentEnrollment #EducationalBusiness #advertising #marketing #digitalmarketing #advertisingandmarketing https://lnkd.in/gaduB7_p

Is your marketing keeping up with tech-savvy parents? In a fast-paced, digital world, connecting with families requires more than just flyers and phone calls. From virtual tours to personalized communication, staying ahead in child care marketing means meeting parents where they are—online. In our latest blog, we share how to engage parents and stand out in a competitive market. Discover innovative strategies that can transform your center's approach to marketing: 👉🔗 https://bit.ly/47T8ZuF #ChildCareMarketing #TechSavvyParents #ChildCareGeniusMarketing #BlessingOkoro

You know your nursery inside out. But do you know what today's parents are really looking for🚸? Receptional asked over 400 UK parents about their nursery search, and we’ve collated our eye-opening findings into our detailed blog. With our insights, you can have the tools you need to create more impactful campaigns to grab your audience right where it matters! 👪 Some of the significant things we uncovered include: • Mums and Dads feel differently about choosing a nursery • Over 60% of parents trust nurseries more with good reviews • Parents need time to make a decision • Old style adverts are no longer as impactful If you want to more effectively target UK parents today and boost your nursery brand to a leading spot, discover our expert insights now: https://bit.ly/3YdbsLO #DigitalMarketing #NurseryMarketing #MarketingInsights2024

Hey there, early childhood champions! 🌟 Ready to supercharge your marketing game and attract more families to your preschool, play cafe, or childcare center? 🎉 Are you struggling to attract more families to your early childhood business? This week, we're uncovering three powerful strategies to boost your enrollment effortlessly and amplify your market presence. 🚀 Here’s what we’re diving into: ✨ Leveraging Digital Marketing and Social Media 🤝 Cultivating Community Relationships and Partnerships 🌈 Enhancing Your Brand and Customer Experience Effective marketing can be simple and transformative. By leveraging digital tools, building community partnerships, and creating a memorable brand experience, you'll turn your marketing stress into success. 🌟 Tune in to learn how you can apply these game-changing strategies and watch your business thrive! 🎧✨ https://buff.ly/3YDI8Qo #EarlyChildhoodEducation #MarketingStrategies #PreschoolSuccess #ChildcareMarketing #ECEBusiness #BoostEnrollment #CommunityEngagement #BrandExperience #PodcastEpisode #BusinessGrowth

Did you know? 78% of families start their senior care search online. Essential focus areas for modern senior daycare facilities: • Digital presence optimization • Multi-channel marketing approach • Family decision-maker targeting • ROI tracking systems • Reputation management Learn more: https://lnkd.in/g6-tvJfi #SeniorCare #HealthcareMarketing #ElderCare #BusinessStrategy #SeniorDaycare

🌟 Reaching Parents Where It Matters Most: Day Care Centers 🌟 Encompass Media Group - DAY CARE CENTER MEDIA Why advertise in day care centers? 🤔 Direct Access to Your Audience: Parents are highly involved in their child's care. With consistent drop-offs, pick-ups, and events, they are a captive audience who will repeatedly see your message. Trusted Environment: Day care centers are a trusted part of parents' lives—much like healthcare providers. Just as companies like Evernorth leverage trusted environments to provide better outcomes, your brand can build similar trust through this community connection. High Recall and Engagement: Studies show that 65% of parents are more likely to remember advertisements they see in community-based, trusted environments. Day care centers, with minimal advertising clutter, ensure your brand stands out and resonates with the right people. Educational Opportunities: Many parents are actively seeking information to improve their child's well-being and development. An ad at a day care center can be positioned as helpful and educational, similar to how Evernorth approaches healthcare—adding value while making an impact. Building Community Connection: Advertising in a trusted space shows your brand cares about the local community. It's not just about awareness; it's about relevance, engagement, and fostering a positive connection. Encompass Media Group 646 387 7970 #Advertising #DayCareAdvertising #BrandEngagement #ParentalReach #HealthAndWellnessMarketing #OutOfHomeAdvertising

A few months ago, I switched up our ad strategy, focusing on viral Reels and investing in paid to give them better reach. It changed everything. We've had several videos that have gotten semi-viral with less than a $400 ad spend per video. But it also... 1. Lowered our CPC to 15 cents a website visit. 2. Lowered our cost per tour to $19. 3. 10x our website traffic My favorite was the reel I pushed on Friday of last week. I think this one is going to go really, really big. In just 48 hours, we hit 60k views, 2600 likes, 85 comments, and 450 forwards. Check it out below.👇 https://lnkd.in/gXtK2QR8 P.S. If you don't think homeschooling is the future, you're wrong. 😉 #marketing

While Google and Meta ads can get expensive, having your ECE centre on a dedicated platform like Kindello can make a big difference especially because your reaching a highly targeted audience of parents at the very time they are searching. ECE providers (like most businesses), typically allocate a portion of their monthly budget to advertising. Like many ECE services, being conscious of costs and always being on the lookout for cost-effective ways to connect with families is of importance. With rising expenses everywhere, finding ways to reduce costs while keeping enrolments steady is a game-changer - ECE services can now invest the savings back into their centres or use it for additional resources for the kids. Several other benefits of Kindello beyond just cost savings include: High-quality leads: Since Kindello is dedicated to early childhood services, the inquiries are always from families actively looking for care, which means a higher conversion rate than general ad platforms. Visibility on a trusted platform: Kindello is already well-known among parents, and the positive brand association helps build trust with prospective families even before they reach out. Better targeting: Unlike Google or Facebook ads, where you often get irrelevant clicks, Kindello puts listings in front of families specifically seeking ECE services nearby. Kindello is becoming an invaluable partner in helping ECE services save on marketing while still growing their enrolments.

While Google and Meta ads can get expensive, having your ECE centre on a dedicated platform like Kindello can make a big difference especially because your reaching a highly targeted audience of parents at the very time they are searching. ECE providers (like most businesses), typically allocate a portion of their monthly budget to advertising. Like many ECE services, being conscious of costs and always being on the lookout for cost-effective ways to connect with families is of importance. With rising expenses everywhere, finding ways to reduce costs while keeping enrolments steady is a game-changer - ECE services can now invest the savings back into their centres or use it for additional resources for the kids. Several other benefits of Kindello beyond just cost savings include: High-quality leads: Since Kindello is dedicated to early childhood services, the inquiries are always from families actively looking for care, which means a higher conversion rate than general ad platforms. Visibility on a trusted platform: Kindello is already well-known among parents, and the positive brand association helps build trust with prospective families even before they reach out. Better targeting: Unlike Google or Facebook ads, where you often get irrelevant clicks, Kindello puts listings in front of families specifically seeking ECE services nearby. Kindello is becoming an invaluable partner in helping ECE services save on marketing while still growing their enrolments.

Staying relevant in today’s fast-paced world means keeping your business visible. Social media is one of the most powerful tools to maintain that visibility and grow your child care business. It’s not just about posting – it’s about building a community, showcasing your values, and keeping parents engaged with your brand. Stay active, stay present, and watch your business flourish. 🌟 https://lnkd.in/e3GF3bqZ #ChildCareGenius #ChildCareMarketing #NikRaptis #BusinessGrowth #SocialMediaSuccess