🌟 Reaching Parents Where It Matters Most: Day Care Centers 🌟 Encompass Media Group - DAY CARE CENTER MEDIA Why advertise in day care centers? 🤔 Direct Access to Your Audience: Parents are highly involved in their child's care. With consistent drop-offs, pick-ups, and events, they are a captive audience who will repeatedly see your message. Trusted Environment: Day care centers are a trusted part of parents' lives—much like healthcare providers. Just as companies like Evernorth leverage trusted environments to provide better outcomes, your brand can build similar trust through this community connection. High Recall and Engagement: Studies show that 65% of parents are more likely to remember advertisements they see in community-based, trusted environments. Day care centers, with minimal advertising clutter, ensure your brand stands out and resonates with the right people. Educational Opportunities: Many parents are actively seeking information to improve their child's well-being and development. An ad at a day care center can be positioned as helpful and educational, similar to how Evernorth approaches healthcare—adding value while making an impact. Building Community Connection: Advertising in a trusted space shows your brand cares about the local community. It's not just about awareness; it's about relevance, engagement, and fostering a positive connection. Encompass Media Group 646 387 7970 #Advertising #DayCareAdvertising #BrandEngagement #ParentalReach #HealthAndWellnessMarketing #OutOfHomeAdvertising
Congrats Don and team Well done!
Awesome!
Hitting the market where it counts! CT | NY | NJ | PA | DE | MD | DC
2moThis is a fascinating topic with a variety of perspectives. Personally, I believe that daycare centers should receive more promotion in public discussions. However, there are those who argue that daycare is detrimental to the development of young children, claiming that being away from their parents for eight hours a day can be harmful. I'm still sorting through my thoughts, “Reaching Parents Where It Matters Most.