Don Winter’s Post

View profile for Don Winter, graphic

Owner, Co-CEO, Encompass Media Group

🌟 Reaching Parents Where It Matters Most: Day Care Centers 🌟 Encompass Media Group - DAY CARE CENTER MEDIA Why advertise in day care centers? 🤔 Direct Access to Your Audience: Parents are highly involved in their child's care. With consistent drop-offs, pick-ups, and events, they are a captive audience who will repeatedly see your message. Trusted Environment: Day care centers are a trusted part of parents' lives—much like healthcare providers. Just as companies like Evernorth leverage trusted environments to provide better outcomes, your brand can build similar trust through this community connection. High Recall and Engagement: Studies show that 65% of parents are more likely to remember advertisements they see in community-based, trusted environments. Day care centers, with minimal advertising clutter, ensure your brand stands out and resonates with the right people. Educational Opportunities: Many parents are actively seeking information to improve their child's well-being and development. An ad at a day care center can be positioned as helpful and educational, similar to how Evernorth approaches healthcare—adding value while making an impact. Building Community Connection: Advertising in a trusted space shows your brand cares about the local community. It's not just about awareness; it's about relevance, engagement, and fostering a positive connection. Encompass Media Group 646 387 7970 #Advertising #DayCareAdvertising #BrandEngagement #ParentalReach #HealthAndWellnessMarketing #OutOfHomeAdvertising

  • No alternative text description for this image
Alfred Baker (OOH)

Hitting the market where it counts! CT | NY | NJ | PA | DE | MD | DC

2mo

This is a fascinating topic with a variety of perspectives. Personally, I believe that daycare centers should receive more promotion in public discussions. However, there are those who argue that daycare is detrimental to the development of young children, claiming that being away from their parents for eight hours a day can be harmful. I'm still sorting through my thoughts, “Reaching Parents Where It Matters Most.

Like
Reply
Barry Green

SVP Partnerships & Business Development - Centillion.AI Nick and I will be attending the DPAA summit and OOH Week in NYC Oct 13-16th Hit me up if you’d like to connect [email protected]

2mo

Congrats Don and team Well done!

Like
Reply
Calvin Martin

Private & Group Fitness Coaching

2mo

Awesome!

See more comments

To view or add a comment, sign in

Explore topics