Own The Town...

When a consumer base is challenging to reach with one media tactic, more than one method can be used to cover the area. Using Encompass Media Group, you can successfully reach consumers throughout their day .

More venues showing your advertising or engaging customers with your message is a "win - win". This strategy logically provides a larger audience base for your campaign to reach. It also means that you are reaching individual audience members at different points of their day, week and month.

Your audience has a life, and your message should be part of it.

One way to look at this is to think of an individual going through their day - knowing that we can help you reach them in individual moments. Coffee in the morning is held in a branded coffee sleeve or cup. Fueling up at the gas pump is in clear sight of advertising at fuel stations. Pizza delivered to work or home for lunch comes in a branded pizza box. The consumer may even stop by the dry cleaner - picking up their clothing in a branded bag - before heading out for drinks with friends at a bar in our network that has branded coasters and signage.

Let's discuss how your campaign can be integrated in the life of your audience, increasing the chances they will become your consumers. Contact me today! 212 993 9420