Marius Greeff

As more people become connected, media consumption trends are constantly changing. So I asked PwC South Africa's Charles Stuart what this means for advertising spend in parts of Africa. Watch the snippet below and check the link in comments to listen on Spotify. #ContentCreator | #TheLeadCreative | #marketing

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With the rise of on-demand content, as people choose what they consume, advertising needs to rethink how it reaches audiences. Talking to us about trends that brands should be aware of, Charles Stuart, PwC South Africa's Entertainment and Media Partner, sheds light on their latest findings. Listen to this episode wherever you get podcasts find the link in the comments. #TheLeadCreativePodcast | #TheLeadCreative | #Marketing | #Advertising

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Without a set strategy, your content marketing can become very disorganised. 😥 So, we've put together a comprehensive guide on how to build a marketing funnel. 🔥 If you're a small business owner in South Africa, this guide will explain everything very plainly to help you in building your own marketing funnel. 👌 Click on the link below to read more. 👀

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Kantar's Mzansi Consumer Barometer 2024 highlights South Africans' resilience amid challenges like loadshedding and rising costs. Optimism, especially among the youth, drives a hustler mindset, with many seeking extra income. Consumers are becoming value-conscious, using loyalty programs and smart shopping to manage economic pressures. This shift towards value-hacking demands that brands create seamless, value-filled experiences. I found this report insightful and reflective of our socio-economic landscape.

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Win more customers this Black Friday with Microsoft Ads 👑 New to the South African Search Marketing landscape and with relatively low competition, our experience has shown that investing in Microsoft Ads helps your business reach a higher-LSM audience searching on desktops with more spending power 💵 Displaying your ads on this platform, with fewer competitors, means lower click prices—making it possible for smaller budgets to perform well and larger budgets to stretch even further to increase your reach and ultimate return on ad spend 📈 Until 30 November 2024, we’re reducing our Microsoft Ads fees by 70% for a 3-month trial. Email us at [email protected] or send us a DM to stretch your budget further with the power of Microsoft Ads 💪 T's&C's apply. #SKABlackFriday #MicrosoftAds #MicrosoftElitePartner #SearchKingsAfrica

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Is traditional billboard advertising becoming obsolete? Read on the the pros and cons of print versus digital billboards in South Africa. Discover how technology is reshaping the landscape and what this means for the future of advertising. Check it out to see which option best suits your marketing goals! #Wherelogicmeetsmagic #BillboardAdvertising #DigitalVsPrint #MarketingTrends #AdvertisingInnovation #OOHAdvertising

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The industry is definitely EVOLVing.

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In a world where businesses often rely on traditional methods, the rise of digital marketing opens up new avenues for growth and recovery, particularly in overcoming dependency syndrome. Andrew Allison, Chief Commercial Officer for Red and Yellow South Africa, has shed light on how embracing digital strategies can empower companies to break free from constraints and thrive in today’s dynamic market. Digital marketing offers tools that foster independence and innovation, allowing businesses to connect with their audience in real-time, personalise campaigns, and optimise their outreach. By leveraging online platforms, organisations can unlock new potential and create sustainable growth paths. Are you ready to embrace digital marketing to enhance your business’s resilience? Let’s discuss! Share your thoughts in the comments below, and don’t forget to connect with me for more insights on driving success through strategic digital campaigns! #DigitalMarketing #BusinessGrowth #MarketingStrategy #Innovation #Resilience #ConnectWithMe

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Take our Survey - PR Measurement in South Africa Needs Your Voice Ornico’s 3rd Annual South African PR Measurement Survey is here, and we need YOUR insights to shape the future of PR measurement in South Africa! Join us in advancing industry standards, identifying key trends, and helping PR practitioners grow stronger together. By participating, you’ll receive early access to the report and an invitation to a special webinar during AMEC’s Measurement Month, where global experts will share their perspectives on PR measurement. Don’t miss the chance to make an impact – take the survey today! https://lnkd.in/dDC-G-vM Your experience matters. Let’s elevate PR in South Africa, one insight at a time! #PRMeasurement #Survey

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🌍🚀 Digital Marketing in 2024: Key Trends Impacting South Africa 🚀🌍 In today's fast-evolving digital landscape, staying ahead of the curve is key to connecting with audiences effectively. At iHub Africa, we’re passionate about helping brands leverage the latest trends to create meaningful connections in the South African market. 💡 Here are the top trends to watch in 2024: 💡 1️⃣ AI-Driven Personalization- Reach your audience with content that speaks directly to them.   2️⃣ Influencer Marketing- Shift towards micro- and nano-influencers to build trust authentically.   3️⃣ Short-Form Video Content - Capture mobile audiences with engaging, bite-sized content on TikTok and Instagram Reels.   4️⃣ Data Privacy & Transparency—Transparent data practices are crucial for building consumer trust, as required by South Africa's POPIA regulations. These trends are more than buzzwords; they’re shaping how brands engage, connect, and grow. Let’s drive digital marketing forward together! 🚀 #DigitalMarketing #iHubAfrica #MarketingTrends2024 #SouthAfrica #AI #InfluencerMarketing #VideoMarketing #DataPrivacy #GrowthMindset

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Unearth the captivating journey of a classic deodorant brand's transformation in South Africa. 🌍✨ Witness how strategic rebranding and a modernized communication approach spruced up its image, enhancing brand equity and relevance. 🚀📈 We've got more such case studies to fuel your curiosity! See the link in the comments ⬇ Follow our page Brandscapes Worldwide to stay up-to-date with the latest industry news, trends, and insights! #SouthAfrica #BrandTransformation #RebrandingSuccess #MarketingStrategy #ConsumerInsights #BrandEquity #PackagingDesign #BrandRevival #Brandscapes #BrandsacpesWorldwide

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Is your business leveraging South Africa's digital growth? In the age of digital transformation, South Africa is witnessing a revolution with over 90% of its population now online. Yet, amid this surge, many businesses hesitate to fully embrace digital marketing's potential. Are you seizing the opportunity to lead? With the majority of South Africans connected digitally, the scope for businesses is vast. Digital marketing offers unparalleled reach, cost efficiency, precise targeting, real-time analytics, and the ability to forge lasting customer relationships. As South Africa's digital landscape evolves, businesses mustn't lag behind. #DigitalTransformation #SouthAfricaDigitalRevolution #DigitalMarketing

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Curious about the digital marketing landscape in South Africa? Our latest blog post dives into the key opportunities and challenges businesses face in this dynamic market. From growing internet penetration to the rise of influencer marketing, get the insights you need to succeed. 📈 Don't miss out on these valuable insights! Read the full article here: https://rb.gy/i66fd4 www.volentemarketing.co.za #DigitalMarketing #SouthAfrica #MarketingTrends #VolenteMarketing #BusinessGrowth #MarketingOpportunities #MarketingChallenges

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