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The Lead Creative

1,374 followers

7mo

With the rise of on-demand content, as people choose what they consume, advertising needs to rethink how it reaches audiences. Talking to us about trends that brands should be aware of, Charles Stuart, PwC South Africa's Entertainment and Media Partner, sheds light on their latest findings. Listen to this episode wherever you get podcasts find the link in the comments. #TheLeadCreativePodcast | #TheLeadCreative | #Marketing | #Advertising

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Transcript

Yeah. Just something that I want us to kind of unpack more in terms of this, in terms of this decline and the changes that are happening in the prints are in broadcast space. Are you how are the sort of three African markets different, South Africa, Kenya and Nigeria in terms of they are I suppose you mentioned access, one, their access to some of the media that they consume and also how is this? Decline in color traditional media different across these markets because that also effects as opposed advertising and marketing and and we're budget goes. Absolutely. So I mean the first thing, one of the things that we look at you know, in terms of our outlook is obviously the the level of connectivity within the markets, right. So Kenya has the fastest Internet advertising growth rate out of any of the territories. So the 53 countries that we look at in terms of our global entertainment media outlook, Kenya has the fastest Internet advertising growth rate, right. Part of that is also driven by the fact that the one that's coming off obviously a bit of a lower base relative to other. See more to market. So typically you can obviously get foster growth, but also they've got a lot of growth still to happen in the Internet penetration markets within the mobile space. So obviously as you're putting more and more people into that space, they're consuming more and more digital content. Well, obviously didn't add the ad dollars are going to are going to follow obviously those eyeballs that are now finding themselves more and more online. So that's one of the differences, you know, if I compare that to Stefka, So Kenya's schedule to go around 19. 25% in the in the Internet advertising space. South Africa great around 7.4.

The Lead Creative

The Lead Creative

7mo

Listen to this episode on Spotify here: https://jo.my/africa-media-trends Or where you get podcasts.

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